the last time we had a similar “wow” effect from an efficient sales team. Guess what? We chose them over their competitor. Should your potential customers choose your competitors over you? • A Kellogg study shows that the odds of connecting with a lead increases by 100 times if attempted within 5 minutes versus 30 minutes source: http://www.forbes.com/sites/kenkrogue/2012/07/12/the-black-hole-that-executives-dont-know- about/