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Designing on Purpose: Design Process & Deliverables in the Responsive Age

Jared Ponchot
April 27, 2013

Designing on Purpose: Design Process & Deliverables in the Responsive Age

My talk from ConvergeSE 2013

Jared Ponchot

April 27, 2013
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  1. Jared Ponchot // @jponch // ConvergeSE 2013
    Design Process & Deliverables in the Responsive Age
    DESIGNING ON PURPOSE

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  2. — Jason Santa Maria, August 2005
    Photo by Adam Wintle http://stuffandnonsense.co.uk/blog/about/a_list_taken_apart
    A list apart has always tried to be one of those sites at the
    front of the pack. We don't support 800 x 600 anymore,
    nor do we 640 x 480. Do you? People ipped when sites
    stopped supporting 640 x 480... now no one says a word.
    ings change. Trust me, you are going to see more sites
    stretching out their legs and putting their feet up.

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  3. MO’ DEVICES
    MO’ PROBLEMS
    Photo wallpaper of Notorious BIG from alphacoders.com

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  4. PURPOSE, NOT PREFERENCE
    PRIORITY, NOT PLACEMENT
    SYSTEMS, NOT PAGES

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  5. — Victor Papanek
    DESIGN IS THE CONSCIOUS EFFORT
    TO IMPOSE A MEANINFUL ORDER

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  6. Audi A7 Sportback plans from the-blueprints.com

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  7. Audi A7 Sportback plans from the-blueprints.com

    REQUREMENTS GATHERING

    CONCEPT DESIGN

    MARKET RESEARCH

    TEST CAR

    FINAL DESIGN

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  8. DISCOVER
    strategists
    DESIGN
    designers
    DEVELOP
    developers
    DEPLOY
    client & users
    SOUND FAMILIAR?

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  9. Audio A7 Sportback photo from exclusivecardesign.blogspot.com

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  10. Audio A7 Sportback photo from exclusivecardesign.blogspot.com

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  11. DISCOVER
    strategists
    DESIGN
    designers
    DEVELOP
    developers
    DEPLOY
    client & users
    FAMILIAR PROCESS

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  12. WHISPER DOWN THE
    LANE DESIGN
    Photo from http://failblog.cheezburger.com

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  13. WHY HAVE WE
    DONE IT THIS WAY?

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  14. ALLITERATION is
    ALMOST
    ALWAYS
    AWESOME

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  15. FAMILIARITY IS
    FANTASTIC

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  16. — Paul Rand
    THE PUBLIC IS MORE FAMILIAR WITH BAD
    DESIGN THAN GOOD DESIGN. IT IS, IN EFFECT,
    CONDITIONED TO PREFER BAD DESIGN, BECAUSE
    THAT IS WHAT IT LIVES WITH. THE NEW BECOMES
    THREATENING, THE OLD REASSURING.

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  17. DIVISION OF LABOR

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  18. STRATEGISTS UX/DESIGNERS FRONTEND DEVS BACKEND DEVS
    DIVISION OF LABOR

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  19. STRATEGISTS UX/DESIGNERS FRONTEND DEVS BACKEND DEVS
    DIVISION OF LABOR: RESPONSIVE DESIGN

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  20. — Fred Brooks
    9 WOMEN CAN’T MAKE
    A BABY IN 1 MONTH!

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  21. KEEP EVERYONE FOCUSED
    ON PURPOSE & CONTENT
    not process or deliverables

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  22. CREATE LIGHTER WEIGHT,
    LIVING DELIVERABLES

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  23. THE BIG
    REVEAL

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  24. DISCOVER
    strategists
    DESIGN
    designers
    DEVELOP
    developers
    DEPLOY
    client & users
    INSTEAD OF THIS ...

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  25. PURPOSE CONTENT
    & HIERARCHY
    SYSTEMS
    & STYLE
    STRATEGY
    DESIGN
    DEVELOPMENT

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  26. PURPOSE
    CONTENT & HIERARCHY
    SYSTEMS & STYLE

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  27. DESIGN IS PROBLEM DISCOVERY
    & problem Solving

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  28. — Albert Einstein
    IF I HAD AN HOUR TO SOLVE A PROBLEM AND MY LIFE
    DEPENDED ON THE SOLUTION, I WOULD SPEND THE FIRST
    55 MINUTES DETERMINING THE PROPER QUESTION TO
    ASK, FOR ONCE I KNOW THE PROPER QUESTION, I COULD
    SOLVE THE PROBLEM IN LESS THAN 5 MINUTES.

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  29. http://www.youtube.com/watch?v=SnXtuktNdlM

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  30. THE RIGHT QUESTIONS CAN
    HELP THE CLIENT DO THEIR JOB,
    & SET YOU UP TO DO YOURS

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  31. — Andy Rutledge
    YOU MAY BE SURPRISED, BUT I
    NEVER ASK DESIGN-RELATED
    QUESTIONS IN DESIGN PROJECT
    DISCOVERY MEETINGS.

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  32. — Andy Rutledge
    THE REASON I DON’T ASK DESIGN
    QUESTIONS OF THE CLIENT IS THE SAME
    REASON AN ARCHITECT DOESN’T ASK
    THE CLIENT WHAT PSI THE BUILDING’S
    LOAD-BEARING FOUNDATIONAL
    STRUCTURES WILL NEED TO ENDURE.

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  33. WE CAN’T SOLVE PROBLEMS FOR
    OUR CLIENTS BASED ON THEIR
    PERSONAL PREFERENCES IN
    COLOR, TYPOGRAPHY & TEXTURE!

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  34. Photo from http://www.deceptology.com/2010/04/upside-down-world-map-shows-north-is-up.html

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  35. Tesco Subway Store in South Korea image from littledoremi.com

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  36. What is the sum of 3+3?
    What numbers can be added up to 6?

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  37. CONTEXT &
    RELATIONSHIP

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  38. photo from washingtoncitypaper.com

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  39. http://bit.ly/187yUef

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  40. CREATE WONDER

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  41. PURPOSE
    STATEMENT
    ‣ Keeps things on track when they’re going off the rails
    ‣ Generates big ideas
    ‣ Helps simplify complexity
    ‣ Helps communicate and facilitate organizational change

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  42. HAVE A STAR TO SAIL
    YOUR SHIP BY

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  43. PURPOSE
    CONTENT & HIERARCHY
    SYSTEMS & STYLE

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  44. FOCUS ON PRIORITY,
    NOT POSITION!

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  45. DESIGNING WITH
    CONTENT & HIERARCHY
    ‣ Content Model
    ‣ Component Hierarchy Document

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  46. THE CONTENT MODEL
    A detailed map of ...
    ‣ the types of content your project needs
    ‣ the discrete attributes that make up each content type
    ‣ the relationships between them
    ‣ and the structure through which they’re displayed

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  47. http://bit.ly/13FTHlG

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  48. Story Announcement Event Page
    Special Feature Advert
    Newsletter Issue Top Level Category
    Quiz Poll
    Photo Gallery
    ACME News Content Model
    Sub-category
    Homepage
    Content Assets
    Structural Types
    Presentation Types

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  49. COMPONENT
    HIERARCHY
    DOCUMENT

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  50. SYSTEMS & STYLE

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  51. FOCUS ON STYLE, NOT
    LAYOUTS OR PAGES

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  52. STYLE:
    COLOR, TYPOGRAPHY & TEXTURE

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  53. WORKING
    WIREFRAMES

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  54. CATEGORIES
    OF FOCUS
    STYLE
    EXPLORATIONS

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  55. AS FEW “MOCKS” AS POSSIBLE

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  56. http://bit.ly/Zvm1b5

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  57. PURPOSE, NOT PREFERENCE
    PRIORITY, NOT PLACEMENT
    SYSTEMS, NOT PAGES

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  58. LIGHT-WEIGHT, LIVING
    DELIVERABLES

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  59. THANKS!
    Jared Ponchot // @jponch // ConvergeSE 2013

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