Don’t Embarrass Yourself: Learn These Differences Before Writing Your Headlines

Don’t Embarrass Yourself: Learn These Differences Before Writing Your Headlines

Know the difference between a period and a comma.

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Jonathan Rick

April 09, 2019
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Transcript

  1. None
  2. Know the Difference Between a Period and a Comma

  3. HEADLINE #1 Elon Musk Gets Fined Because of Something He

    Tweeted, Who’s Next? HEADLINE #2 Elon Musk Gets Fined Because of Something He Tweeted. Who’s Next?
  4. HEADLINE #1 Elon Musk Gets Fined Because of Social Media,

    Who’s Next? HEADLINE #2 Elon Musk Gets Fined Because of Social Media. Who’s Next?
  5. HEADLINE #1 Elon Musk Was Once a Regular at This

    Sandwich Shop. Now It’s Going Bankrupt. HEADLINE #2 Elon Musk Was Once a Regular at This Sandwich Shop, Now It’s Going Bankrupt.
  6. HEADLINE #1 Elon Musk Was Once a Regular at This

    Sandwich Shop. Now It’s Going Bankrupt. HEADLINE #2 Elon Musk Was Once a Regular at This Sandwich Shop, Now It’s Going Bankrupt.
  7. Be Consistent in Your Capitalization

  8. TITLE CASE Elon Musk Tries to Impress Girl- friend, Loses

    Job and $20M CAPITALIZE EACH WORD Elon Musk Tries To Impress Girl- friend, Loses Job And $20M SENTENCE CASE Elon Musk tries to impress girl- friend, loses job and $20M
  9. TITLE CASE Elon Musk Tries to Impress Girl- friend, Loses

    Job and $20M CAPITALIZE EACH WORD Elon Musk Tries To Impress Girl- friend, Loses Job And $20M SENTENCE CASE Elon Musk tries to impress girl- friend, loses job and $20M
  10. None
  11. Don’t Spell Out “Dollars”

  12. HEADLINE #1 Can a Tweet Cost $20 Million? Ask the

    Now-Former Chairman of Tesla. HEADLINE #2 Can a Tweet Cost 20 Million Dollars? Ask the Now-Former Chairman of Tesla.
  13. HEADLINE #1 Can a Tweet Cost $20 Million? Ask the

    Now-Former Chairman of Tesla. HEADLINE #2 Can a Tweet Cost 20 Million Dollars? Ask the Now-Former Chairman of Tesla.
  14. Steal From the Smartest

  15. HEADLINE #1 5 Questions About That Controversial Elon Musk Tweet

    You Were Too Embarrassed to Ask HEADLINE #2 Elon Musk’s Latest Controversial Tweet Could Be His Last
  16. HEADLINE #1 5 Questions About That Controversial Elon Musk Tweet

    You Were Too Embarrassed to Ask HEADLINE #2 Elon Musk’s Latest Controversial Tweet Could Be His Last
  17. Be Bold

  18. HEADLINE #1 The SEC’s $40 Million Fine Against Elon Musk

    and Tesla Is Meaningless HEADLINE #2 The SEC Slaps Elon Musk and Tesla With a $40 Million Fine
  19. HEADLINE #1 The SEC’s $40 Million Fine Against Elon Musk

    and Tesla Is Meaningless HEADLINE #2 The SEC Slaps Elon Musk and Tesla With a $40 Million Fine
  20. HEADLINE #1 The SEC Says Elon Musk Needs Adult Supervision

    HEADLINE #2 The SEC Says Elon Musk Is a Dangerous Child Who Needs Adult Supervision
  21. HEADLINE #1 The SEC Says Elon Musk Needs Adult Supervision

    HEADLINE #2 The SEC Says Elon Musk Is a Dangerous Child Who Needs Adult Supervision
  22. Use Evocative Words

  23. HEADLINE #1 Thanks to One Dumb Tweet, Elon Musk Is

    No Longer the Chairman of Tesla HEADLINE #2 Thanks to One Tweet, Elon Musk Is No Longer the Chairman of Tesla
  24. HEADLINE #1 Thanks to One Dumb Tweet, Elon Musk Is

    No Longer the Chairman of Tesla HEADLINE #2 Thanks to One Tweet, Elon Musk Is No Longer the Chairman of Tesla
  25. HEADLINE #1 How Elon Musk Deceived the Public to Boost

    Revenue HEADLINE #2 How Elon Musk Misled the Public to Boost Revenue
  26. HEADLINE #1 How Elon Musk Deceived the Public to Boost

    Revenue HEADLINE #2 How Elon Musk Misled the Public to Boost Revenue
  27. Make It Personal

  28. HEADLINE #1 Here Are 20 Million Reasons to Avoid Twitter

    HEADLINE #2 Here Are 20 Million Reasons You Should Avoid Twitter
  29. HEADLINE #1 Here Are 20 Million Reasons to Avoid Twitter

    HEADLINE #2 Here Are 20 Million Reasons You Should Avoid Twitter
  30. HEADLINE #1 Calling All Tesla Stockholders: The Company Is Being

    Run by a Maniac HEADLINE #2 Calling All Tesla Stockholders: Our Company Is Being Run by a Maniac
  31. HEADLINE #1 Calling All Tesla Stockholders: The Company Is Being

    Run by a Maniac HEADLINE #2 Calling All Tesla Stockholders: Our Company Is Being Run by a Maniac
  32. Make It Immediate

  33. Just Here Right Now Meet This Inside

  34. HEADLINE #1 Who Is Elon Musk? HEADLINE #2 Meet Elon

    Musk, the Guy Who Lost $20 Million This Morning Because of a Single Tweet
  35. HEADLINE #1 Who Is Elon Musk? HEADLINE #2 Meet Elon

    Musk, the Guy Who Lost $20 Million This Morning Because of a Single Tweet
  36. HEADLINE #1 This Elon Musk Tweet Just Caused the Stock

    Market to Crash HEADLINE #2 A Tweet From Elon Musk Caused the Stock Market to Crash
  37. HEADLINE #1 This Elon Musk Tweet Just Caused the Stock

    Market to Crash HEADLINE #2 A Tweet From Elon Musk Caused the Stock Market to Crash
  38. HEADLINE #1 Read the Tweet That Cost $40 Million HEADLINE

    #2 This Is the World’s Most Expensive Tweet
  39. HEADLINE #1 Read the Tweet That Cost $40 Million HEADLINE

    #2 This Is the World’s Most Expensive Tweet
  40. http://bitly.com/headlinetricks