Create an e-commerce business

http://jrom.net/create-an-ecommerce-business

Transcript

1. start your e-commerce business
3. @jordiromero Jordi Romero
5. e-commerce
6. we want to sell stuff online
7. WHY WHAT WHERE WHO HOW
8. WHY WHAT WHERE WHO HOW
9. http://www.internetretailer.com/trends/sales/
12. WHY WHAT WHERE WHO HOW
13. existing products product licenses new products SELL
14. WHY WHAT WHERE WHO HOW
15. the internet
16. WHY WHAT WHERE WHO HOW
17. demand harvesting vs demand creation
18. demand harvesting go after current demand seekers with or without competition
19. demand harvesting go after current demand seekers with or without competition SEO/SEM
20. go.itnig.net/keyword
23. SEO SEM
24. long-term short-term
25. SEM
26. SEM good to experiment measure CTR measure Conversion Rate reference CPC
27. SEO
28. SEO slow (if done properly) scalable real competitive advantage virtually free clicks
29. demand harvesting vs demand creation
30. demand creation new products lack of customer habit
31. good luck!
32. seriously... customer education social media off-line marketing virality
33. CAC LTV
34. CAC < LTV
36. WHY WHAT WHERE WHO HOW
39. custom development
40. BOOM!
41. WHY WHAT WHERE WHO HOW
42. recap
43. WHY WHAT WHERE WHO HOW money stuff internet customers platform
44. ...PROFIT!
45. b...but... how much?!
46. domain name 8€ to 30€ adwords 0€ to 500€ shopify ~ 23 € / month experiment
47. company inc ~ 700€ custom dev 2.000€ to 20.000€ marketing ~ 2.000 € / month grow
48. YMMV or something completely different
49. thank you
50. slides available at jrom.net/create-an-ecommerce-business
51. Jordi Romero follow @jordiromero follow @itnig