Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Create an e-commerce business

Jordi Romero
November 15, 2012
Business
2
360

Create an e-commerce business

http://jrom.net/create-an-ecommerce-business

Jordi Romero

November 15, 2012
Tweet

More Decks by Jordi Romero

See All by Jordi Romero
Radical startup
jrom
4
510
Control your life - “The startup way”
jrom
4
450
Metrics for Pirates
jrom
1
310
API design and more
jrom
52
2.7k
Teambox: Starting and Learning
jrom
133
8.8k

Other Decks in Business

See All in Business
Canary Inc. Company Deck
canaryinc
0
40k
（16枚）組織と集団の違いとは？ 組織の「3要素」とは？
nyattx
PRO
3
2.1k
re：Infrastructure_for the NextGen AI/ML and Beyond
ichichi
0
150
Japan Open Chain ホワイトペーパー
gugroup
0
230
デジタルで創れ！未来の東京消防庁
tokyo_metropolitan_gov_digital_hr
1
300
1LDK会社紹介資料
1ldkinc
1
560
Sales Marker Culture Book(English)
salesmarker
PRO
1
3k
WHITE CROSS inc. - Recruiting deck
yutanagahata
2
9k
なぜ施策優先度を意思決定しなければならないのか？ 経験から得た要因と対策
mkitahara01985
2
200
AWS の生成 AI 最前線 : 顧客起点のイノベーション
icoxfog417
PRO
0
870
ログラス会社紹介資料 / Loglass Company Deck
loglass2019
7
250k
Theoria technologies：About Us
theoriatec2024
1
4.9k

Featured

See All Featured
The Psychology of Web Performance [Beyond Tellerrand 2023]
tammyeverts
45
2.2k
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
kevinliebholz
28
4.4k
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
addyosmani
2
170
Fontdeck: Realign not Redesign
paulrobertlloyd
82
5.3k
Adopting Sorbet at Scale
ufuk
73
9.1k
GraphQLとの向き合い方2022年版
quramy
44
13k
Writing Fast Ruby
sferik
628
61k
Become a Pro
speakerdeck
PRO
26
5k
Put a Button on it: Removing Barriers to Going Fast.
kastner
59
3.6k
Practical Orchestrator
shlominoach
186
10k
Evolution of real-time – Irina Nazarova, EuRuKo, 2024
irinanazarova
5
440
個人開発の失敗を避けるイケてる考え方 / tips for indie hackers
panda_program
95
17k

Transcript

  1. start your e-commerce business

  2. None

  3. @jordiromero Jordi Romero

  4. None

  5. e-commerce

  6. we want to sell stuff online

  7. WHY WHAT WHERE WHO HOW

  8. WHY WHAT WHERE WHO HOW

  9. http://www.internetretailer.com/trends/sales/

  10. None
  11. None

  12. WHY WHAT WHERE WHO HOW

  13. existing products product licenses new products SELL

  14. WHY WHAT WHERE WHO HOW

  15. the internet

  16. WHY WHAT WHERE WHO HOW

  17. demand harvesting vs demand creation

  18. demand harvesting go after current demand seekers with or without

    competition

  19. demand harvesting go after current demand seekers with or without

    competition SEO/SEM

  20. go.itnig.net/keyword

  21. None
  22. None

  23. SEO SEM

  24. long-term short-term

  25. SEM

  26. SEM good to experiment measure CTR measure Conversion Rate reference

    CPC

  27. SEO

  28. SEO slow (if done properly) scalable real competitive advantage virtually

    free clicks

  29. demand harvesting vs demand creation

  30. demand creation new products lack of customer habit

  31. good luck!

  32. seriously... customer education social media off-line marketing virality

  33. CAC LTV

  34. CAC < LTV

  35. None

  36. WHY WHAT WHERE WHO HOW

  37. None
  38. None

  39. custom development

  40. BOOM!

  41. WHY WHAT WHERE WHO HOW

  42. recap

  43. WHY WHAT WHERE WHO HOW money stuff internet customers platform

  44. ...PROFIT!

  45. b...but... how much?!

  46. domain name 8€ to 30€ adwords 0€ to 500€ shopify

    ~ 23 € / month experiment

  47. company inc ~ 700€ custom dev 2.000€ to 20.000€ marketing

    ~ 2.000 € / month grow

  48. YMMV or something completely different

  49. thank you

  50. slides available at jrom.net/create-an-ecommerce-business

  51. Jordi Romero follow @jordiromero follow @itnig