Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Create an e-commerce business

Avatar for Jordi Romero Jordi Romero
November 15, 2012
Business
2
390

Create an e-commerce business

http://jrom.net/create-an-ecommerce-business

Avatar for Jordi Romero

Jordi Romero

November 15, 2012
Tweet

More Decks by Jordi Romero

See All by Jordi Romero
Radical startup
Avatar for Jordi Romero jrom
5
540
Control your life - “The startup way”
Avatar for Jordi Romero jrom
4
470
Metrics for Pirates
Avatar for Jordi Romero jrom
1
350
API design and more
Avatar for Jordi Romero jrom
52
2.8k
Teambox: Starting and Learning
Avatar for Jordi Romero jrom
133
8.9k

Other Decks in Business

See All in Business
提案レベルを上げてみたら、私の『提案』が『進捗』になっていた件
Avatar for Natty | なってぃ natty_natty254
26
15k
Corporate Story (GA technologies Co., Ltd.)
Avatar for GA technologies gatechnologies
0
190
Product in an AI-first World
Avatar for Chandi Kodthiwada chandi
0
140
HRBrain　中途採用資料
Avatar for HRBrain hrbrain
1
2.1k
“成果”を出すためのプレゼン準備　プレゼン資料作成の前にやること
Avatar for ぶんちん bunnchinn3
1
130
株式会社TableCheck - 会社紹介 Company Profile
Avatar for Acquisition TableCheck tablecheckac
0
2.2k
株式会社デイトラ FACT BOOK 2025
Avatar for デイトラ daytra
0
320
セーフィー株式会社（Safie Inc.） 会社紹介資料
Avatar for Safie safie_recruit
6
370k
プラスディーアンドシー合同会社　FACTBOOK _ver1.51_20250801
Avatar for https://plus-dc.com plusdc
PRO
1
200
Cierpa&Co._Culture Deck_202509
Avatar for Cierpa & Company cierpa0905
PRO
0
1.3k
AIが実現するプロダクトオーナーと開発者の架け橋
Avatar for おおいし bicstone
2
230
「みんな、笑顔になぁれ」を実現する 職種混合開発組織の目標設定・評価の改善事例
Avatar for daitasu daitasu
0
250

Featured

See All Featured
Bash Introduction
Avatar for André Augusto Costa Santos 62gerente
615
210k
Docker and Python
Avatar for Tania Allard trallard
46
3.6k
Mobile First: as difficult as doing things right
Avatar for Swwweet swwweet
224
9.9k
Facilitating Awesome Meetings
Avatar for Lara Hogan lara
55
6.5k
個人開発の失敗を避けるイケてる考え方 / tips for indie hackers
Avatar for panda_program panda_program
113
20k
The Cost Of JavaScript in 2023
Avatar for Addy Osmani addyosmani
53
8.9k
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
Avatar for Stéphanie Walter stephaniewalter
285
13k
The Psychology of Web Performance [Beyond Tellerrand 2023]
Avatar for Tammy Everts tammyeverts
49
3k
[Rails World 2023 - Day 1 Closing Keynote] - The Magic of Rails
Avatar for Eileen M. Uchitelle eileencodes
36
2.5k
Save Time (by Creating Custom Rails Generators)
Avatar for Garrett Dimon garrettdimon
PRO
32
1.6k
Put a Button on it: Removing Barriers to Going Fast.
Avatar for kastner kastner
60
4k
For a Future-Friendly Web
Avatar for Brad Frost brad_frost
180
9.9k

Transcript

  1. start your e-commerce business

  2. None

  3. @jordiromero Jordi Romero

  4. None

  5. e-commerce

  6. we want to sell stuff online

  7. WHY WHAT WHERE WHO HOW

  8. WHY WHAT WHERE WHO HOW

  9. http://www.internetretailer.com/trends/sales/

  10. None
  11. None

  12. WHY WHAT WHERE WHO HOW

  13. existing products product licenses new products SELL

  14. WHY WHAT WHERE WHO HOW

  15. the internet

  16. WHY WHAT WHERE WHO HOW

  17. demand harvesting vs demand creation

  18. demand harvesting go after current demand seekers with or without

    competition

  19. demand harvesting go after current demand seekers with or without

    competition SEO/SEM

  20. go.itnig.net/keyword

  21. None
  22. None

  23. SEO SEM

  24. long-term short-term

  25. SEM

  26. SEM good to experiment measure CTR measure Conversion Rate reference

    CPC

  27. SEO

  28. SEO slow (if done properly) scalable real competitive advantage virtually

    free clicks

  29. demand harvesting vs demand creation

  30. demand creation new products lack of customer habit

  31. good luck!

  32. seriously... customer education social media off-line marketing virality

  33. CAC LTV

  34. CAC < LTV

  35. None

  36. WHY WHAT WHERE WHO HOW

  37. None
  38. None

  39. custom development

  40. BOOM!

  41. WHY WHAT WHERE WHO HOW

  42. recap

  43. WHY WHAT WHERE WHO HOW money stuff internet customers platform

  44. ...PROFIT!

  45. b...but... how much?!

  46. domain name 8€ to 30€ adwords 0€ to 500€ shopify

    ~ 23 € / month experiment

  47. company inc ~ 700€ custom dev 2.000€ to 20.000€ marketing

    ~ 2.000 € / month grow

  48. YMMV or something completely different

  49. thank you

  50. slides available at jrom.net/create-an-ecommerce-business

  51. Jordi Romero follow @jordiromero follow @itnig