Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Create an e-commerce business
Search
Jordi Romero
November 15, 2012
Business
2
370
Create an e-commerce business
http://jrom.net/create-an-ecommerce-business
Jordi Romero
November 15, 2012
Tweet
Share
More Decks by Jordi Romero
See All by Jordi Romero
Radical startup
jrom
5
520
Control your life - “The startup way”
jrom
4
460
Metrics for Pirates
jrom
1
330
API design and more
jrom
52
2.8k
Teambox: Starting and Learning
jrom
133
8.8k
Other Decks in Business
See All in Business
enechain company deck
enechain
PRO
8
99k
株式会社Domuz会社紹介資料(採用)
kimpachi_d
0
21k
不二製作所会社説明資料_事務系総合職
fuji_sawano
0
410
キャッチアップ 会社紹介
catchup
0
220
2ndPASS_リクルートガイド2024
akinodaichi
0
510
株式会社スピークバディ 会社紹介資料
speakbuddy
1
220k
【業界・業種別】副業・兼業トラブルに関する実態調査
fkske
0
190
国立大学法人等職員仕事ガイド(北海道地区)
univstaffhokkaido
0
2.3k
Rimo会社紹介資料
rimollc
1
120
カテゴリーで多様さを認知し、 認知バイアスに気づき、 カテゴリーでの認知をやめることで 多様さの中に生きる / Women in Agile Tokyo 2025
ohnoeight
0
550
粉末食品のOEM:三求化学工業
sankyu_chemical_industry
0
120
VISASQ: ABOUT US
eikohashiba
15
480k
Featured
See All Featured
Stop Working from a Prison Cell
hatefulcrawdad
267
20k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
jcasabona
32
2.1k
How to train your dragon (web standard)
notwaldorf
91
5.8k
jQuery: Nuts, Bolts and Bling
dougneiner
63
7.6k
Evolution of real-time – Irina Nazarova, EuRuKo, 2024
irinanazarova
6
550
JavaScript: Past, Present, and Future - NDC Porto 2020
reverentgeek
47
5.2k
BBQ
matthewcrist
87
9.5k
10 Git Anti Patterns You Should be Aware of
lemiorhan
PRO
656
59k
Optimizing for Happiness
mojombo
376
70k
Automating Front-end Workflow
addyosmani
1368
200k
Into the Great Unknown - MozCon
thekraken
35
1.6k
Become a Pro
speakerdeck
PRO
26
5.1k
Transcript
start your e-commerce business
None
@jordiromero Jordi Romero
None
e-commerce
we want to sell stuff online
WHY WHAT WHERE WHO HOW
WHY WHAT WHERE WHO HOW
http://www.internetretailer.com/trends/sales/
None
None
WHY WHAT WHERE WHO HOW
existing products product licenses new products SELL
WHY WHAT WHERE WHO HOW
the internet
WHY WHAT WHERE WHO HOW
demand harvesting vs demand creation
demand harvesting go after current demand seekers with or without
competition
demand harvesting go after current demand seekers with or without
competition SEO/SEM
go.itnig.net/keyword
None
None
SEO SEM
long-term short-term
SEM
SEM good to experiment measure CTR measure Conversion Rate reference
CPC
SEO
SEO slow (if done properly) scalable real competitive advantage virtually
free clicks
demand harvesting vs demand creation
demand creation new products lack of customer habit
good luck!
seriously... customer education social media off-line marketing virality
CAC LTV
CAC < LTV
None
WHY WHAT WHERE WHO HOW
None
None
custom development
BOOM!
WHY WHAT WHERE WHO HOW
recap
WHY WHAT WHERE WHO HOW money stuff internet customers platform
...PROFIT!
b...but... how much?!
domain name 8€ to 30€ adwords 0€ to 500€ shopify
~ 23 € / month experiment
company inc ~ 700€ custom dev 2.000€ to 20.000€ marketing
~ 2.000 € / month grow
YMMV or something completely different
thank you
slides available at jrom.net/create-an-ecommerce-business
Jordi Romero follow @jordiromero follow @itnig