$30 off During Our Annual Pro Sale. View Details »

Create an e-commerce business

Avatar for Jordi Romero Jordi Romero
November 15, 2012
Business
2
400

Create an e-commerce business

http://jrom.net/create-an-ecommerce-business

Avatar for Jordi Romero

Jordi Romero

November 15, 2012
Tweet

More Decks by Jordi Romero

See All by Jordi Romero
Radical startup
Avatar for Jordi Romero jrom
5
550
Control your life - “The startup way”
Avatar for Jordi Romero jrom
4
480
Metrics for Pirates
Avatar for Jordi Romero jrom
1
350
API design and more
Avatar for Jordi Romero jrom
52
2.8k
Teambox: Starting and Learning
Avatar for Jordi Romero jrom
133
8.9k

Other Decks in Business

See All in Business
20251115_BTCONJP_GENDAのアミューズメント施設へのDX支援
Avatar for kenshiro kenshiro1352
0
210
株式会社エンミッシュ 採用資料
Avatar for 株式会社エンミッシュ enmish
1
250
業務設計のいろは
Avatar for Shunsuke Takeuchi shunsuke_takeuchi
PRO
2
510
Sales Marker Culture Book(English)
Avatar for Sales Marker salesmarker
PRO
2
7.3k
やらないことを決めると未来が見える！「迷わない」組織になるための マルチプロダクト戦略
Avatar for Nao Onoda onyoda
0
1.5k
OH MY GOD inc. 会社概要
Avatar for OH MY GOD Inc fujiyamayuta
0
23k
誰も置いて行かない、freee QAのAI活用戦略 / Inclusive freee QA's AI Strategy
Avatar for ropQa ropqa
0
210
ARI会社説明
Avatar for ARI arisaiyou
1
19k
ペイジェント採用資料
Avatar for 株式会社ペイジェント paygent
0
22k
pmconf2025_-_現役教師のたこ焼き屋さん___現役PMの駄菓子屋さんが未来に挑む___ユーザーコミュニティ主導のプロダクトマネジメント_.pdf
Avatar for NAGASHIMA Hiroki mindman
0
2.3k
Crisp Code inc.｜サービス紹介 / 料金表 - Services & Price list
Avatar for So Kotani / Crisp Code inc. CEO so_kotani
1
460
2025年12月期 第三四半期決算説明資料
Avatar for MOBCAST HOLDINGS INC. mobcast20040326
PRO
0
580

Featured

See All Featured
Imperfection Machines: The Place of Print at Facebook
Avatar for Scott Boms scottboms
269
13k
10 Git Anti Patterns You Should be Aware of
Avatar for Lemi Orhan Ergin lemiorhan
PRO
659
61k
A better future with KSS
Avatar for Kyle Neath kneath
240
18k
Dealing with People You Can't Stand - Big Design 2015
Avatar for Cassini Nazir cassininazir
367
27k
Helping Users Find Their Own Way: Creating Modern Search Experiences
Avatar for Dan Newman danielanewman
31
3k
The World Runs on Bad Software
Avatar for Brandon Keepers bkeepers
PRO
72
12k
Testing 201, or: Great Expectations
Avatar for Joseph Mastey jmmastey
46
7.8k
We Have a Design System, Now What?
Avatar for Morgane Peng morganepeng
54
7.9k
Agile that works and the tools we love
Avatar for Rasmus Luckow-Nielsen rasmusluckow
331
21k
The Psychology of Web Performance [Beyond Tellerrand 2023]
Avatar for Tammy Everts tammyeverts
49
3.2k
Embracing the Ebb and Flow
Avatar for Simon Collison colly
88
4.9k
Building a Scalable Design System with Sketch
Avatar for Laura Van Doore lauravandoore
463
34k

Transcript

  1. start your e-commerce business

  2. None

  3. @jordiromero Jordi Romero

  4. None

  5. e-commerce

  6. we want to sell stuff online

  7. WHY WHAT WHERE WHO HOW

  8. WHY WHAT WHERE WHO HOW

  9. http://www.internetretailer.com/trends/sales/

  10. None
  11. None

  12. WHY WHAT WHERE WHO HOW

  13. existing products product licenses new products SELL

  14. WHY WHAT WHERE WHO HOW

  15. the internet

  16. WHY WHAT WHERE WHO HOW

  17. demand harvesting vs demand creation

  18. demand harvesting go after current demand seekers with or without

    competition

  19. demand harvesting go after current demand seekers with or without

    competition SEO/SEM

  20. go.itnig.net/keyword

  21. None
  22. None

  23. SEO SEM

  24. long-term short-term

  25. SEM

  26. SEM good to experiment measure CTR measure Conversion Rate reference

    CPC

  27. SEO

  28. SEO slow (if done properly) scalable real competitive advantage virtually

    free clicks

  29. demand harvesting vs demand creation

  30. demand creation new products lack of customer habit

  31. good luck!

  32. seriously... customer education social media off-line marketing virality

  33. CAC LTV

  34. CAC < LTV

  35. None

  36. WHY WHAT WHERE WHO HOW

  37. None
  38. None

  39. custom development

  40. BOOM!

  41. WHY WHAT WHERE WHO HOW

  42. recap

  43. WHY WHAT WHERE WHO HOW money stuff internet customers platform

  44. ...PROFIT!

  45. b...but... how much?!

  46. domain name 8€ to 30€ adwords 0€ to 500€ shopify

    ~ 23 € / month experiment

  47. company inc ~ 700€ custom dev 2.000€ to 20.000€ marketing

    ~ 2.000 € / month grow

  48. YMMV or something completely different

  49. thank you

  50. slides available at jrom.net/create-an-ecommerce-business

  51. Jordi Romero follow @jordiromero follow @itnig