Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Create an e-commerce business

Avatar for Jordi Romero Jordi Romero
November 15, 2012
Business
410
2

Create an e-commerce business

http://jrom.net/create-an-ecommerce-business

Avatar for Jordi Romero

Jordi Romero

November 15, 2012

More Decks by Jordi Romero

See All by Jordi Romero
Radical startup
Avatar for Jordi Romero jrom
5
570
Control your life - “The startup way”
Avatar for Jordi Romero jrom
4
490
Metrics for Pirates
Avatar for Jordi Romero jrom
1
370
API design and more
Avatar for Jordi Romero jrom
52
2.8k
Teambox: Starting and Learning
Avatar for Jordi Romero jrom
133
8.9k

Other Decks in Business

See All in Business
朝日新聞社　ITエンジニア　キャリア採用　紹介資料
Avatar for 朝日新聞社CTO室 asahi_cto
0
380
【理学療法士・主任ケアマネの方急募】 入職祝い金 一律10万円支給キャンペーン
Avatar for 髙野尚紀 takanona25
0
120
脱予算経営 2年半の軌跡 (DevOpsDays Tokyo 2026)
Avatar for hiroki-arai hirokiarai
0
120
Tableau巣鴨会_20260328_LT
Avatar for H.Hayashi hayashi_ds017
0
200
中期経営計画2027
Avatar for BuySell Technologies buyselltechnologies
0
130
Crisp Code inc.｜コーポレート・サービス紹介 - Corporate & Services Introduction
Avatar for So Kotani / Crisp Code inc. CEO so_kotani
0
480
（45枚）絶対達成新入社員研修で学ぶ3つのポイントとその特徴（リアル研修とオンライン教材）
Avatar for 横山信弘／絶対達成スライド館 nyattx
PRO
0
270
株式会社レボルト Company Deck
Avatar for Revolt inc. takemura_yuto
0
130
生成AI頼みでワークスロップを起こさない ドキュメントライティング＆レビュー術
Avatar for Naohiro Nakata naohiro_nakata
3
690
YassLab (株) サービス紹介 / Introduction of YassLab
Avatar for YassLab yasslab
PRO
3
42k
チームライク会社紹介資料 / Teamlike Introduction
Avatar for 株式会社チームライク teamlike
0
470
2000年前の「心の整理術」で、ふりかえり後の1アクションを決める！〜ストア哲学で、チームをもっと軽やかに〜
Avatar for "doiko" chiaki_yamaguchi doiko123
0
560

Featured

See All Featured
SEOcharity - Dark patterns in SEO and UX: How to avoid them and build a more ethical web
Avatar for Sara Fernández Carmona sarafernandez
0
180
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
Avatar for Michelle Schulp Hunt marktimemedia
31
2.8k
Reflections from 52 weeks, 52 projects
Avatar for Jefferson Lam jeffersonlam
356
21k
Easily Structure & Communicate Ideas using Wireframe
Avatar for Afnizar Nur Ghifari afnizarnur
194
17k
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
Avatar for Dan Newman danielanewman
231
23k
Automating Front-end Workflow
Avatar for Addy Osmani addyosmani
1370
200k
A Soul's Torment
Avatar for Nat Ma seathinner
6
2.7k
How to Create Impact in a Changing Tech Landscape [PerfNow 2023]
Avatar for Tammy Everts tammyeverts
55
3.3k
Sam Torres - BigQuery for SEOs
Avatar for Tech SEO Connect techseoconnect
PRO
0
250
The Myth of the Modular Monolith - Day 2 Keynote - Rails World 2024
Avatar for Eileen M. Uchitelle eileencodes
28
3.5k
Leveraging Curiosity to Care for An Aging Population
Avatar for Cassini Nazir cassininazir
1
230
The untapped power of vector embeddings
Avatar for Frank van Dijk frankvandijk
2
1.7k

Transcript

  1. start your e-commerce business

  2. None

  3. @jordiromero Jordi Romero

  4. None

  5. e-commerce

  6. we want to sell stuff online

  7. WHY WHAT WHERE WHO HOW

  8. WHY WHAT WHERE WHO HOW

  9. http://www.internetretailer.com/trends/sales/

  10. None
  11. None

  12. WHY WHAT WHERE WHO HOW

  13. existing products product licenses new products SELL

  14. WHY WHAT WHERE WHO HOW

  15. the internet

  16. WHY WHAT WHERE WHO HOW

  17. demand harvesting vs demand creation

  18. demand harvesting go after current demand seekers with or without

    competition

  19. demand harvesting go after current demand seekers with or without

    competition SEO/SEM

  20. go.itnig.net/keyword

  21. None
  22. None

  23. SEO SEM

  24. long-term short-term

  25. SEM

  26. SEM good to experiment measure CTR measure Conversion Rate reference

    CPC

  27. SEO

  28. SEO slow (if done properly) scalable real competitive advantage virtually

    free clicks

  29. demand harvesting vs demand creation

  30. demand creation new products lack of customer habit

  31. good luck!

  32. seriously... customer education social media off-line marketing virality

  33. CAC LTV

  34. CAC < LTV

  35. None

  36. WHY WHAT WHERE WHO HOW

  37. None
  38. None

  39. custom development

  40. BOOM!

  41. WHY WHAT WHERE WHO HOW

  42. recap

  43. WHY WHAT WHERE WHO HOW money stuff internet customers platform

  44. ...PROFIT!

  45. b...but... how much?!

  46. domain name 8€ to 30€ adwords 0€ to 500€ shopify

    ~ 23 € / month experiment

  47. company inc ~ 700€ custom dev 2.000€ to 20.000€ marketing

    ~ 2.000 € / month grow

  48. YMMV or something completely different

  49. thank you

  50. slides available at jrom.net/create-an-ecommerce-business

  51. Jordi Romero follow @jordiromero follow @itnig