Treat Data Like a Gift

A way to think about sharing information with others, so they value and understand your efforts.

Transcript

1. copyright Juice, Inc. 2016 Treat data like a gift A Juice webinar
2. copyright Juice, Inc. 2016 we know packaging triggers emotion
3. copyright Juice, Inc. 2016 attractive, joyful; but poor gift wrapping
4. copyright Juice, Inc. 2016 Color has Meaning
5. copyright Juice, Inc. 2016 no purpose on how color is used
6. copyright Juice, Inc. 2016 Categorical Lots of contrast between each adjacent color Sequential Colors can be ordered from low to high Diverging Two sequential schemes extended out from a critical midpoint value http://colorbrewer2.org/ Low Low High High Use Color Purposefully http://www.juiceanalytics.com/design-principles/limit-colors/
7. copyright Juice, Inc. 2016 Sequential Colors Colors can be ordered from low to high
8. copyright Juice, Inc. 2016 Diverging Colors Two sequential schemes extended out from a critical midpoint value
9. copyright Juice, Inc. 2016 Welcome, And REPORT PARAMETERS campaign: Thirst Crush start date: 1/1/10 end date: 5/30/10 brand: Gatorade Total Visits Player Impressions 35.9k 35.9k Awareness Engagement Viral 33.4k Unique Visitors Total Interactions - Mouse Over 35.9k Average Engagement Time Spent in Player per Unique Visitor 12m 15s Total Player Placements 222 Levels of Virility 16 POEs | trends 13.5k 9.73k 12.7k Feb March April May Jan 0 10 20 30 40 50 60 0 Earned What are the Trends for Unique Visitors fo What is the Paid-Owned-Earned Split for Unique 3 M daily | monthly | cummulative Totals | POE b Facebook | Audience Detail What are the Demographics for Unique Visitors fo Welcome, And REPORT PARAMETERS campaign: Thirst Crush start date: 1/1/10 end date: 5/30/10 brand: Gatorade Total Visits Player Impressions 35.9k 35.9k Awareness Engagement Viral 33.4k Unique Visitors Total Interactions - Mouse Over 35.9k Average Engagement Time Spent in Player per Unique Visitor 12m 15s Total Player Placements 222 Levels of Virility 16 POEs | trends 13.5k 9.73k 12.7k Feb March April May Jan 0 10 20 30 40 50 60 0 Earned What are the Trends for Unique Visitors fo What is the Paid-Owned-Earned Split for Unique 3 M daily | monthly | cummulative Totals | POE b Facebook | Audience Detail What are the Demographics for Unique Visitors fo G E N D E R A G E Feb March April May Jan 0 10 20 30 40 50 60 POE: Owned ! What are the Trends for Unique Visitors for ow M Totals | POE b Facebook | Audience Detail What are the Demographics for Unique Visitors for ow Total Visits Player Impressions 10.2k 12.3k Awareness Engagement Viral 9.73k Unique Visitors Total Interactions - Mouse Over 12.3k Average Engagement Time Spent in Player per Unique Visitor 15m 03s Total Player Placements 3 Levels of Virility 2 POEs | trends A G E Categorical Colors show focus; offer context
10. copyright Juice, Inc. 2016 Typeface sometimes fonts speak more than you realize
11. copyright Juice, Inc. 2016
12. copyright Juice, Inc. 2016 h! h Serif Sans serif
13. copyright Juice, Inc. 2016 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. History of Medicine Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, Simple Font Framework
14. copyright Juice, Inc. 2016 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. History of Medicine Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, Body Text Clean readable text, 50-80% of your text will look like this. • 10-16pt • Arial or Georgia copyright Juice, Inc. 2016
15. copyright Juice, Inc. 2016 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. History of Medicine Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, Header Use to separate and name sections • 150%-200% of body copyright Juice, Inc. 2016
16. copyright Juice, Inc. 2016 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. History of Medicine Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, Notes Additional things a user should be aware of • 85% of body • Lower contrast copyright Juice, Inc. 2016
17. copyright Juice, Inc. 2016 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. History of Medicine Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, Emphasis Draw the eye to key points • Same size as body • High-impact color/bold/italic copyright Juice, Inc. 2016
18. copyright Juice, Inc. 2016 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. History of Medicine Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam,
19. copyright Juice, Inc. 2016 Applying Text Give them something to read copyright Juice, Inc. 2016
20. copyright Juice, Inc. 2016 A gift with no name
21. copyright Juice, Inc. 2016 Titles, Subtitles, Questions, Labels
22. copyright Juice, Inc. 2016 Before and After
23. copyright Juice, Inc. 2016 Before and After
24. copyright Juice, Inc. 2016 Before and After
25. copyright Juice, Inc. 2016 Before and After
26. copyright Juice, Inc. 2016 Research report Internal External Static summary Interactive application Target audience... Delivered as... Reporting Dashboards Data products Interactive, web-based solutions sold independently or delivered as part of another product Web based Feature-rich Solve specific problems Where are we going?
27. TM Who is Juice? Recognized thought leader Focus on the end user We work with great companies! copyright Juice, Inc. 2016
28. copyright Juice, Inc. 2016 Data Presentation Resources free, no registration required
29. copyright Juice, Inc. 2016 info@juiceanalytics.com Twitter: juiceanalytics Linkedin: linkedin.com/company/juiceanalytics