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Turning Data Into Product

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January 25, 2016
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Turning Data Into Product

How to turn your data into product.

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Juice Analytics

January 25, 2016
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Transcript

  1. Copyright © 2016 by Juice Inc. Turning Data into Product

    Zach Gemignani June 2015

  2. Copyright © 2016 by Juice Inc. The Data Communication Challenge

  3. Copyright © 2016 by Juice Inc. Your Audience(s)

  4. Copyright © 2016 by Juice Inc. Not the Language of

    Non-Analysts

  5. Copyright © 2016 by Juice Inc. How should we share

    data with non-analysts?

  6. Copyright © 2016 by Juice Inc. Product design informs us

    how to communicate with non-analysts

  7. Copyright © 2016 by Juice Inc. 3 Ways to turn

    your data into a Product

  8. Copyright © 2016 by Juice Inc. 1) Package your Product

  9. Copyright © 2016 by Juice Inc. For Analysts For Decision

    makers

  10. Copyright © 2016 by Juice Inc. Offer Context - like

    note with a gift

  11. Copyright © 2016 by Juice Inc. More this… High Level

    Summary Set Context Relevant Details

  12. Copyright © 2016 by Juice Inc. Less this…

  13. Copyright © 2016 by Juice Inc. 2) Design the Experience

  14. Copyright © 2016 by Juice Inc. Be a tour guide

  15. Copyright © 2016 by Juice Inc. Think Sell In AND

    Sell Through

  16. Copyright © 2016 by Juice Inc. Consider effort required

  17. Copyright © 2016 by Juice Inc. 3) Make it useable

  18. Copyright © 2016 by Juice Inc. “Data isn’t like kids

    you don’t have to pretend to love them equally.” Amanda Cox, NY Times

  19. Copyright © 2016 by Juice Inc. “I’ll get right on

    that” “good to know” “neat” Interesting < Useful < Useable

  20. Copyright © 2016 by Juice Inc. More Info on Building

    Data Products

  21. Copyright © 2016 by Juice Inc. Thank you @juiceanalytics [email protected]