exposure via social media 4. Big cash impact 5. Traditional feedback tools are ineffective 6. Hence the prompt business action that would prevent defection, DOES NOT HAPPEN – so customers defect. Problem – Customer Defection 4 opiniator
own cell phone 2. Reaching 100% of customers 3. Using voice, SMS or any web device 4. With real-time analysis and alerts 5. Available 24/7 to the business 6. Independent of the business’ system 7. Delivered as SaaS model 6 Solution – Actionable Feedback
3. Act On premise customer call to action with instructions – poster, cards, table talker Customer takes short survey, via his mobile phone - voice, SMS or web Feedback analyzed, and published on-line. Alerts sent to staff when scores out of norm Business reviews acts on alerts, fixes issues, recovers and retains customers – no complaints “Please take a survey” CUSTOMER BUSINESS opiniator
of experience so you KNOW how they are thinking & what they want and can correct & adjust your offer there and then so your business WILL increase customer loyalty and you will make more $$$ OPINIATOR – Value Proposition
Greenfield - The Economic Impact of the Customer Experience in the U.S – Feb 2010 “Poor Customer Service Costs US Companies $83 Billion Annually” “Cutting defections in half can double the firm’s growth rate and reducing customer defections by just 5%, increased overall profits by 30 %.” Fred Reicheld – The Loyalty Effect April 1998
selection at any time." Provides visual menus, visual response, audio response, Call transfer to live agent with triage data to personalize the greeting and recognize the reason for the call.
Software Developer’s Kit (SDK) ChoiceView Protocol on mobile devices Live Agent and IVR Software Agent desktop and existing Voxeo IVR Coming Soon – ChoiceView REST API Widget for Mobile Websites ChoiceView launch from website Phone call and text-only modes
Chuck Blumenkamp, with 29 years running Verizon, Contel, & GTE contact centers Advantages ChoiceView REST API Free app for their iOS and AOS Visual menus Visuals that can be saved in ChoiceView Less time with more satisfaction
Summit " IMAGERY that connotes clarity or language or miscommunication or blurriness or the telephone game or international person or whatever... the idea is I'll talk about making sure people can understand the words coming through the voice " Be clear to your customer. " Pay attention to the language " Carefully consider which voice works best — gender/accent
and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan While there is value in the items on the right, we value the items on the left more.
of small features • Quality: Emphasis on unit/functional testing and pair programming • Flexibility: Embrace scope creep and get a better product • Lower Risk: Know about pitfalls before falling in
protocols give you control: Rayo, AGI • Executed code rather than declarative statements • No more polyglotism! • Modern languages • Ruby (Adhearsion) • Java (Moho, Asterisk-Java, Adhearsion via JRuby) • Maximize code re-use. • Enable functional + unit testing of telephony apps
go live • Reduce QA workload • Use test cases for simulated load testing • Rapidly test multiple scenarios • Tests can be written by business alone or with devs