tokyo-tech-dtf-2019-ideation

Transcript

1. INTRO DESIGN THINKING FUNDAMENTALS 2019 - module 4
2. DESIGN PROCESS (EDP ver.) 2 https://titech-edp.github.io/toolkit ① ② ③
3. PART 1 - LECTURE ② Ideation (First Half - HMWQ)
4. Start with “How might we ... ?” 4 How “might” we Assumes that there is a solution out there -- it provides creative confidence. We can put idea out there that may or may not work -- either way, it’s okay. We are going to do it together and build on each other’s ideas.
5. EDP Toolkit 5 https://titech-edp.github.io/toolkit
6. Sample of “How might we ... ?” 6 %1
   ஍ݩͷࠃࡍۭߓͷ஍্ͰͷମݧΛσβΠϯ͢Δɻ
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   ਓͷࢠͲ΋Λ࿈Εͨ฼਌͸ɺۭߓ·Ͱ͸ٸ͍ͰདྷͨͷʹɺήʔτͰ͸Կ࣌ؒ΋଴ͭඞཁ ͕͋Δɻ଴͍ͬͯΔ͍͋ͩɺࢠͲ΋ͨͪΛୀ۶ͤ͞ͳ͍Α͏ʹָ͠·ͤΔඞཁ͕͋ΔɻͳͥͳΒ ࢠڙͨͪ͸େ੠Λग़ͨ͠Γɺ૸ΓճͬͨΓͯ͠ɺଞͷ৐٬ΛΠϥΠϥͤ͞Δ৔߹͕͋Δ͔Βͩ ʢิ଍ɿͱ͸͍͑ɺࢠͲ΋ͨͪΛָ͠·ͤΔͷ͸೉͍͠ʂʣ https://dschool.stanford.edu/resources/how-might-we-questions
7. EDP Toolkit 7 https://titech-edp.github.io/toolkit
8. HMWQ reframes your thinking • How do you, as a designer, want to direct the POV? • Extreme expression might work well (ex. worst, biggest, none) • ex. Wake up • "How might we make people wake up?" • "How might we make people feel happy to wake up?" • ex. Toaster • "How might we cook tasty toast?" • "How might we keep toast moist while toasting?" 8
9. Making everyone happy makes nobody happy ☹ 9 Source: https://www.amazon.com/Wenger-16999-Swiss-Knife-Giant/dp/B001DZTJRQ
10. Part 2 - DEBRIEF
11. DEBRIEF • What are some questions you have about HMWQ? 11
12. Part 3 - DESIGN CHALLENGE
13. Create HMWQs 13 Create 3 HMWQs
 individually
 (10min) Share HMWQs 
 with the team
 w/o severe judgement
 (15min) Create inspired HMWQs
 individually
 (5min) Share HMWQs 
 with the team
 and vote the best
 (10min)
14. PART 1 - LECTURE ② Ideation (Second Half - Idea)
15. Three types of ideation 15 HMWQ
16. Three types of ideation 16 HMWQ
17. EDP Toolkit 17 https://titech-edp.github.io/toolkit
18. EDP Toolkit 18 https://titech-edp.github.io/toolkit
19. IDEATION TOOLS 19
20. IDEATION TOOLS - SCAMPER • The SCAMPER acronym stands for: • Substitute • Combine • Adapt • Modify/Mirror • Put to other purposes • Eliminate • Rearrange/Reverse 20 http://www.innovatorstoolkit.com/exhibit19.1 Source: The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth, 2nd Edition by Philip Samuel; David Silverstein; Neil DeCarlo Published by John Wiley & Sons, 2012
21. Three types of ideation 21 HMWQ
22. EDP Toolkit 22 https://titech-edp.github.io/toolkit
23. References 23 For Japanese Speaker
 (This is not a translation)
24. Easy Step of Idea Sketching 24 1. Draw a shape with a thin pen 2. Highlight the most impressive element 3. Shade with a gray pen 4. Outline with a thick pen (only outline form) Source:『アイデアスケッチ―アイデアを〈醸成〉するためのワークショップ実践ガイド』 Sorry for my poor picture
25. Three types of visual thinker (Be Black Belt) 25
26. Three types of ideation 26 HMWQ Module 6
27. Part 2 - DEBRIEF
28. DEBRIEF • What are some questions you have about ideation? 28
29. Part 3 - DESIGN CHALLENGE
30. 10 plus 10 method 30 Generate 2-3 sketches
 individually
 (10min) Share the sketches 
 with the team
 w/o severe judgement
 (15min) Generate inspired sketches
 individually
 (5min) Share the sketches 
 with the team
 and vote the best
 (10min) REMEMBER: Tangibility Rule
31. Break ??:??-15:00
32. Presentation For audience: Please write “constructive feedbacks” on sticky-notes
33. PART 1 - LECTURE ③ Design Principles
34. DESIGN PROCESS (EDP ver.) 34 https://titech-edp.github.io/toolkit ① ② ③
35. Three types of ideation 35 HMWQ
36. Design Principles Three types of ideation 36 HMWQ
37. Why do you think the idea is the best? 37 Use the Design Principles as a Milestone or “Save Point”
38. Homework • Individually, run through the whole process again for your practice: 
 “Research” > “Needs” > “POV” > “HMWQ” > “Sketch” • then put them together as a free-form report (.pdf) and post it's LINK to slack #homework-20190420. • Encourage to discuss with the team on slack. 38
39. Reflection • Take a LARGE sticky note. (or Combine two notes) • Write down your name (id) and dept/comp. • Write about today (Japanese is OK) : • Keep (Good thing for YOU and TEAM) • Problem (Bad thing for YOU and TEAM) • Try (Improvements for YOU and TEAM) • Suggestion (for this CLASS) • Take a photo of all of the team member's reflections. • Post the photo to Slack #realtime-yyyymmdd. 39 Name (id) and Dept/Company Keep Problem Try Suggestion