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tokyo-tech-dtf-2019-ideation

 tokyo-tech-dtf-2019-ideation

Masanori Kado

April 16, 2019
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  1. INTRO
    DESIGN THINKING
    FUNDAMENTALS
    2019 - module 4

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  2. DESIGN PROCESS (EDP ver.)
    2
    https://titech-edp.github.io/toolkit
    ① ②

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  3. PART 1 - LECTURE
    ② Ideation (First Half - HMWQ)

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  4. Start with “How might we ... ?”
    4
    How “might” we
    Assumes that there
    is a solution out
    there -- it provides
    creative confidence.
    We can put idea
    out there that
    may or may not
    work -- either
    way, it’s okay.
    We are going to
    do it together
    and build on
    each other’s
    ideas.

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  5. EDP Toolkit
    5
    https://titech-edp.github.io/toolkit

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  6. Sample of “How might we ... ?”
    6
    %1஍ݩͷࠃࡍۭߓͷ஍্ͰͷମݧΛσβΠϯ͢Δɻ

    107ਓͷࢠͲ΋Λ࿈Εͨ฼਌͸ɺۭߓ·Ͱ͸ٸ͍ͰདྷͨͷʹɺήʔτͰ͸Կ࣌ؒ΋଴ͭඞཁ
    ͕͋Δɻ଴͍ͬͯΔ͍͋ͩɺࢠͲ΋ͨͪΛୀ۶ͤ͞ͳ͍Α͏ʹָ͠·ͤΔඞཁ͕͋ΔɻͳͥͳΒ
    ࢠڙͨͪ͸େ੠Λग़ͨ͠Γɺ૸ΓճͬͨΓͯ͠ɺଞͷ৐٬ΛΠϥΠϥͤ͞Δ৔߹͕͋Δ͔Βͩ
    ʢิ଍ɿͱ͸͍͑ɺࢠͲ΋ͨͪΛָ͠·ͤΔͷ͸೉͍͠ʂʣ
    https://dschool.stanford.edu/resources/how-might-we-questions

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  7. EDP Toolkit
    7
    https://titech-edp.github.io/toolkit

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  8. HMWQ reframes your thinking
    • How do you, as a designer, want to direct the POV?
    • Extreme expression might work well (ex. worst, biggest, none)
    • ex. Wake up
    • "How might we make people wake up?"
    • "How might we make people feel happy to wake up?"
    • ex. Toaster
    • "How might we cook tasty toast?"
    • "How might we keep toast moist while toasting?"
    8

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  9. Making everyone happy makes nobody happy ☹
    9
    Source: https://www.amazon.com/Wenger-16999-Swiss-Knife-Giant/dp/B001DZTJRQ

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  10. Part 2 - DEBRIEF

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  11. DEBRIEF
    • What are some questions you have about HMWQ?
    11

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  12. Part 3 - DESIGN CHALLENGE

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  13. Create HMWQs
    13
    Create 3 HMWQs

    individually

    (10min)
    Share HMWQs 

    with the team

    w/o severe judgement

    (15min)
    Create inspired HMWQs

    individually

    (5min)
    Share HMWQs 

    with the team

    and vote the best

    (10min)

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  14. PART 1 - LECTURE
    ② Ideation (Second Half - Idea)

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  15. Three types of ideation
    15
    HMWQ

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  16. Three types of ideation
    16
    HMWQ

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  17. EDP Toolkit
    17
    https://titech-edp.github.io/toolkit

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  18. EDP Toolkit
    18
    https://titech-edp.github.io/toolkit

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  19. IDEATION TOOLS
    19

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  20. IDEATION TOOLS - SCAMPER
    • The SCAMPER acronym stands for:
    • Substitute
    • Combine
    • Adapt
    • Modify/Mirror
    • Put to other purposes
    • Eliminate
    • Rearrange/Reverse
    20
    http://www.innovatorstoolkit.com/exhibit19.1
    Source: The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth, 2nd Edition
    by Philip Samuel; David Silverstein; Neil DeCarlo Published by John Wiley & Sons, 2012

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  21. Three types of ideation
    21
    HMWQ

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  22. EDP Toolkit
    22
    https://titech-edp.github.io/toolkit

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  23. References
    23
    For Japanese Speaker

    (This is not a translation)

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  24. Easy Step of Idea Sketching
    24
    1. Draw a shape with a thin pen 2. Highlight the most impressive element
    3. Shade with a gray pen 4. Outline with a thick pen (only outline form)
    Source:『アイデアスケッチ―アイデアを〈醸成〉するためのワークショップ実践ガイド』
    Sorry for my poor picture

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  25. Three types of visual thinker (Be Black Belt)
    25

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  26. Three types of ideation
    26
    HMWQ
    Module 6

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  27. Part 2 - DEBRIEF

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  28. DEBRIEF
    • What are some questions you have about
    ideation?
    28

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  29. Part 3 - DESIGN CHALLENGE

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  30. 10 plus 10 method
    30
    Generate 2-3 sketches

    individually

    (10min)
    Share the sketches 

    with the team

    w/o severe judgement

    (15min)
    Generate inspired sketches

    individually

    (5min)
    Share the sketches 

    with the team

    and vote the best

    (10min)
    REMEMBER: Tangibility Rule

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  31. Break ??:??-15:00

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  32. Presentation
    For audience: Please write

    “constructive feedbacks” on sticky-notes

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  33. PART 1 - LECTURE
    ③ Design Principles

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  34. DESIGN PROCESS (EDP ver.)
    34
    https://titech-edp.github.io/toolkit
    ① ②

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  35. Three types of ideation
    35
    HMWQ

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  36. Design Principles
    Three types of ideation
    36
    HMWQ

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  37. Why do you think the idea is the best?
    37
    Use the Design Principles as a Milestone or “Save Point”

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  38. Homework
    • Individually, run through the whole process again
    for your practice: 

    “Research” > “Needs” > “POV” > “HMWQ” > “Sketch”
    • then put them together as a free-form report (.pdf) and post it's
    LINK to slack #homework-20190420.
    • Encourage to discuss with the team on slack.
    38

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  39. Reflection
    • Take a LARGE sticky note. (or Combine two notes)
    • Write down your name (id) and dept/comp.
    • Write about today (Japanese is OK) :
    • Keep (Good thing for YOU and TEAM)
    • Problem (Bad thing for YOU and TEAM)
    • Try (Improvements for YOU and TEAM)
    • Suggestion (for this CLASS)
    • Take a photo of all of the team member's reflections.
    • Post the photo to Slack #realtime-yyyymmdd.
    39
    Name (id) and Dept/Company
    Keep
    Problem
    Try
    Suggestion

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