Assumes that there is a solution out there -- it provides creative confidence. We can put idea out there that may or may not work -- either way, it’s okay. We are going to do it together and build on each other’s ideas.
designer, want to direct the POV? • Extreme expression might work well (ex. worst, biggest, none) • ex. Wake up • "How might we make people wake up?" • "How might we make people feel happy to wake up?" • ex. Toaster • "How might we cook tasty toast?" • "How might we keep toast moist while toasting?" 8
• Substitute • Combine • Adapt • Modify/Mirror • Put to other purposes • Eliminate • Rearrange/Reverse 20 http://www.innovatorstoolkit.com/exhibit19.1 Source: The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth, 2nd Edition by Philip Samuel; David Silverstein; Neil DeCarlo Published by John Wiley & Sons, 2012
with a thin pen 2. Highlight the most impressive element 3. Shade with a gray pen 4. Outline with a thick pen (only outline form) Source:『アイデアスケッチ―アイデアを〈醸成〉するためのワークショップ実践ガイド』 Sorry for my poor picture
Share the sketches with the team w/o severe judgement (15min) Generate inspired sketches individually (5min) Share the sketches with the team and vote the best (10min) REMEMBER: Tangibility Rule
your practice: “Research” > “Needs” > “POV” > “HMWQ” > “Sketch” • then put them together as a free-form report (.pdf) and post it's LINK to slack #homework-20190420. • Encourage to discuss with the team on slack. 38
notes) • Write down your name (id) and dept/comp. • Write about today (Japanese is OK) : • Keep (Good thing for YOU and TEAM) • Problem (Bad thing for YOU and TEAM) • Try (Improvements for YOU and TEAM) • Suggestion (for this CLASS) • Take a photo of all of the team member's reflections. • Post the photo to Slack #realtime-yyyymmdd. 39 Name (id) and Dept/Company Keep Problem Try Suggestion
Masanori Kado
kdmsnr
reverentgeek
rmw
skipperchong
carmenhchung
keathley
productmarketing
clairelew
thoeni
jcasabona
