a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —TIM BROWN, CEO OF IDEO
asked people what they wanted, they would have said faster horses.” —Henry Ford A lot of people cite the preceding quote and declare it hopeless to talk to customers. But hidden in this quote is [snip] asking for something faster than their existing alternative, which happened to be horses. Source: Ash Maurya “Running Lean” O’Reilly Media cf. Henry Ford, Innovation, and That “Faster Horse” Quote https://hbr.org/2011/08/henry-ford-never-said-the-fast
took a closer look at their listings. • They realized that their listings all had a common problem: the photos were unappealing or nonexistent. • Run a quick experiment where they flew themselves to the homes of various Airbnb hosts to take more professional-looking, high-resolution photos. • After posting the improved photos, the team saw that their weekly revenue immediately doubled. 8 Source: What Is Design Thinking? by Jennifer Mailhot; Julie Stanford; Mia Silverman; Ellen Siminoff Published by O'Reilly Media, Inc., 2017
and also is a universal process that applies to all kinds of creative activity [snip] If you are being creative, if you are looking at and solving problems in a creative fashion, you are using a similar process in all cases. ” —JOHN E. ARNOLD Source: Arnold, J. E. (1956). Problem solving—A creative approach (National Defense University, Publication No. L57-20). Washington, DC: Industrial College of the Armed Forces. https://en.wikipedia.org/wiki/John_E._Arnold
a problem worth solving • Then find a innovative solution • Diverge Phase & Converge Phase • Welcome opportunities & Make decisions • Iterative and Incremental (Not Linear) Cycle • In short: Design by “Trial and Error” • Best applied in situations in which the problem, or opportunity, is not well defined (a.k.a. “Wicked Problem”). 17 ∞
following and practicing process shall impact your mindset in favor of creativity is more important. • Four “HART” principles by Christoph Meinel and Larry Leifer • 1. Human rule. — All design is social in nature. • 2. Ambiguity rule. — Preserve ambiguity. • 3. Redesign rule. — All design is redesign. • 4. Tangibility rule. — Make ideas tangible to facilitate communication. 32
products/services that you use on a daily? • 2. What do you think about the design process how it's made? • 3. If you were asked to design that, what do you think is the most important factor to apply? 35 5 min individually + 10 min as team
yourself. • Decide your team name. • Create a team's channel on Slack. (#team-XXX) • Create a team member list with team's name. • Post a photo of the list to the today’s realtime channel. • Go for lunch as a team. (Lunch Break: 12:15 - 13:20) 41