It's WELCOME to externally publish (ex. Twitter, Blog, Instagram ) #titech-edp • Homework Submission: #homework-20190420 • Encourage to discuss with Slack and see around other teams' channels !! 2
• Search images by "mysterious object" etc. and pick one object as a group. • Individually draw the object (and write your name) and share it with the group. • Take a photo of all of the sketches and upload it to the slack#realtime-yyyymmdd. 4
with STORY SPINE about the obj. • Each person writes a step by turns. • STORY SPINE (by Kenn Adams): 1. Once upon a time... （あるところに……がいました） 2. Every day... （毎⽇のように……していました） 3. Until one day... （あるとき……が起こりました） 4. Because of that... （それによって/そのせいで……ことになりました） 5. Because of that... （それによって/そのせいで……ことになりました） 6. Because of that... （それによって/そのせいで……ことになりました） 7. Until finally... （ついに……しました） 8. And ever since then... （それからというもの……） 5
Chinese, Korean and Japanese narratives. • 起：The first verse introduces the female characters of the story. • 承：The second verse gives more details about both. • 転：Verse three goes astray to an unrelated territory. • 結：Verse four explains. • The concept has also been used in game design, particularly in Nintendo's video games, most notably Super Mario games; their designers Shigeru Miyamoto and Koichi Hayashida are known to utilize this concept for their game designs. 24 Source: https://en.wikipedia.org/wiki/Kish%C5%8Dtenketsu 起承転結
（あるところに……がいました） • Every day... （毎⽇のように……していました） • Until one day... （あるとき……が起こりました） • Because of that... （そのせいで/そのために……ことになりました） • Because of that... （そのせいで/そのために……ことになりました） • Because of that... （そのせいで/そのために……ことになりました） • Until finally... （ついに……しました） • And ever since then... （それからというもの……） 26
Situation and Context Face → Profile → ← Product implications （interaction with the product) Source: https://www.stickyminds.com/article/how-pragmatic-personas-help-you-understand-your-end-user
not real people, but they are based on the behaviors and motivations of real people we have observed and represent them throughout the design process. ” —About Face 3: The Essentials of Interaction Design by Robert Reimann; Alan Cooper; David Cronin
try to design an automobile that pleases every possible driver, you end up with a car with every possible feature, but that pleases nobody. ” —About Face 3: The Essentials of Interaction Design by Robert Reimann; Alan Cooper; David Cronin
the best idea and/or create new one • 3. Create a storyboard with respect to the idea • 4. Create Personas and (large/small) props • 5. Perform a skit (a couple minites) 35 〜13:20：Lunch 13:20〜：Skit
product, company, or oneself that explains the concept in a way such that any listener can understand it in a short period of time. " • "The name—elevator pitch—reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes." 56 http://www.slush.org/slush-tokyo/slush-tokyo-2018-pitching-contest-semi-finalists-announced/ Source: https://en.wikipedia.org/wiki/Elevator_pitch
Who are dissatisfied with (the current market alternative) 「ターゲット顧客」向けの • Our product is a (new product category) 「製品カテゴリー」の製品であり、 • That provides (key problem-solving capability). 「製品で解決できること」ができる。 • Unlike (the product alternative), そして、「対抗製品」とは違って、 • Our product (describe the key product features). この製品には「主な機能」が備わっている。 58
team. • 1. Pitch (about your main product, using the previous template) • 2. Skit (about your main product): could be included in the pitch • 3. Design Process (how to design your products, including rejected ideas) • Upload the slide to Slideshare or SpeakerDeck, and submit the URL to Slack#final-presentation- b after the presentation. 62
Prototyping and Preparation for the final presentation • Homework: Preparation for the final presentation • 6/1 • AM: Preparation for the final presentation • 13:20-14:20: Presentation (1) (3 teams) 10 min presentation + 10 min feedback • 14:35-15:35: Presentation (2) (3 teams) 10 min presentation + 10 min feedback • 15:40-15:50: Reflection • 16:30- Party • Homework: Presentation Slide and Personal Report (w/ google form) 63
• Stories have a structure. • You should reflect on yourself to encourage a sense of ownership • Design Principles and Reflective Action Sheet • You should broaden your perspective with survey. • The presentation is a kind of story. • Therefore, the presentation has a structure. 64
0. [option] Previous Steps - Research, POV, HMWQ, Sketch, and so on 1. “Storyboard” 2. “Design Principles” 3. “Competitive Positioning Map” 4. “9-Window tool” 5. “Reflective Action Sheet” 6. “Elevator Pitch” • then put them together as a free-form report (.pdf) and post it's LINK to slack #homework-20190511. • Bring your tools and materials (costs at most 1,000 JPY) for prototyping in the next class. • Groupwork: run through the whole process as a team. 68
notes) • Write down your name (id) and dept/comp. • Write about today (Japanese is OK) : • Keep (Good thing for YOU and TEAM) • Problem (Bad thing for YOU and TEAM) • Try (Improvements for YOU and TEAM) • Suggestion (for this CLASS) • Take a photo of all of the team member's reflections. • Post the photo to Slack #realtime-yyyymmdd. 69 Name (id) and Dept/Company Keep Problem Try Suggestion
kdmsnr
dwschanz
tibbelit
mmoran
insightbo
matleenalaakso
unsoluble_sugar
aizugeekdojo
productmarketing
shoichihasegawa
ivy_waffle
norikokato
jakevdp
andyhume
brettharned
afnizarnur
eitanlees
scottboms
marktimemedia
chrislema
jacobian
sachag
sugarenia
bryan
![[info] Persona - Descriptive model of users 30 “Personas are](https://files.speakerdeck.com/presentations/2c7ee9522ad14314989866c74bcb4816/slide_29.jpg){kind=link}
![[info] Persona - Descriptive model of users 31 “If you](https://files.speakerdeck.com/presentations/2c7ee9522ad14314989866c74bcb4816/slide_30.jpg){kind=link}
