Masanori Kado

April 06, 2019



  2. Part 1 - LECTURE User Research

  3. User Research 3 “Design from the “I” focuses the team

    of what “feels right to me.” When the team is isolated from the lives of users they only have access to their own personal experience to guide them. ” —Hugh Beyer and Karen Holtzblatt from “Contextual Design, 2nd Edition”
  4. Focus on “BETWEEN US” 4

  5. User Research Methods 5 a. Observation d. Analogous Inspiration c.

    Role-Playing (Immersion) b. Interview
  6. a. Observation 1/2 6 Jane Fulton Suri “Thoughtless Acts?:

    Observations on Intuitive Design" (邦訳『考えなしの⾏動?』)
  7. a. Observation 2/2 7 Source: Universal Methods of Design: 100

    Ways to Research Complex Problems, Develop Innovative Ideas, and Design A I U E O What activities are people engaging in? What processes are they going through? What does the space look and feel like? How are things presented to the user? What are the interactions between people and the environment? People and products? People and people? What “things” are part of the environment? What’s their purpose? Who are the people and what are they doing? How are they acting?
  8. b. Interview - Stakeholder Maps 8 Source: Universal Methods of

    Design by Bella Martin; Bruce Hanington Published by Rockport Publishers, 2012
  9. b. Interview - Principles • Context matters • Go into

    the user’s world to get the best data • Create Partnership • You aren’t there to get a list of questions answered • Share your Interpretations with interviewee • Design is built on the interpretation of facts—so that interpretation had better be right • Focus reveals and conceals • Clear focus steers the conversation 9 Source: Contextual Design, 2nd Edition by Hugh Beyer; Karen Holtzblatt Published by Morgan Kaufmann, 2016
  10. b. Interview - Guideline • Ask for permission • having

    interview, recording, taking photos • Do Face-to-Face interview (not via online) • Ideally talk to 100+ people (Realistically 30 or so) • Prioritize Early Adapter and eXtreme User • Use open-ended question (5W1H) • Focus on time series activities (w/ Journey Map) 10
  11. Mapping Time Series Activity 11 Source: Mapping Experiences by James

    Kalbach Published by O'Reilly Media, Inc., 2016
  12. Mapping Time Series Activity 12 Source: Mapping Experiences by James

    Kalbach Published by O'Reilly Media, Inc., 2016 Next Page
  13. Mapping Time Series Activity with Journey Map 13 Verbs /

    Jobs / Events / Experiences [WHAT] During After Before Feeling / Thinking / Hear / See / Say [WHY] Tools / Stakeholder / Environment [HOW]
  14. EDP Toolkit 14

  15. b. Interview - Template • Tell me about how you

    do _________ today.... • Do you use any [tools/products/apps/tricks] to help you get ________ done? • If you could wave a magic wand and be able to do anything that you can’t do today, what would it be? Don’t worry about whether it’s possible, just anything. • Last time you did ___________, what were you doing right before you got started? Once you finished, what did you do afterward? • Is there anything else about _________ that I should have asked? 15 Source: Cindy Alvarez "Lean Customer Development" O'Reilly Media, Inc., 2014
  16. b. Interview - テンプレート 16 出典:Cindy Alvarez『リーン顧客開発』オライリー・ジャパン

  17. EDP Toolkit 17

  18. c. Role-Playing (Immersion) 18 Simulate elder farmers’ experience with heavy

    weight. Simulate driver’s experience with some property.
  19. d. Analogous Inspiration 19 Patient handover from surgery to

    intensive care: using Formula 1 pit‐stop and aviation models to improve safety and quality
  20. Part 2 - ACTIVITY

  21. WHAT'S YOUR MORNING RITUAL? • 1. Find a partner outside

    of the team. • 2. Listen to the instruction ... 21
  22. None
  23. None
  24. None
  25. None

  27. Break 14:25

  28. Part 3 - DEBRIEF

  29. DEBRIEF • 1. What are some questions you have around

    the User Research? • 2. What is one key takeaway from the lesson? 29

  31. DESIGN PROMPT Design a new user experience through prototyping a

    new home electrical appliance. 31
  32. PREPARE FOR USER RESEARCH • [Homework] As a individual, do

    user researches: • User Research (interview) using “User Research Minimum Questions” sheet : 3+ people. • Observation (taking photos + description): 3+ photos. • Analogous Inspiration: 1+ analogue(s). • Then, put them together as a free-form report (.pdf) and post it's 
 LINK (don’t upload a file; use GDrive etc.) to slack #homework-20190406. • The deadline is a start time of the next lecture. • [Today] As a team, create a user research plan for your project: • What type of person / activity / situation would be interesting to observe and interview? • Where can you do some user observations? • What analogous industries / experiences might be interesting to explore? 32 〜15:40
  33. Reflection • Take a LARGE sticky note. (or Combine two

    notes) • Write down your name (id) and dept/comp. • Write about today (Japanese is OK) : • Keep (Good thing for YOU and TEAM) • Problem (Bad thing for YOU and TEAM) • Try (Improvements for YOU and TEAM) • Suggestion (for this CLASS) • Take a photo of all of the team member's reflections. • Post the photo to Slack #realtime-yyyymmdd. 33 Name (id) and Dept/Company Keep Problem Try Suggestion