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tokyo-tech-dtf-2019-user-research

 tokyo-tech-dtf-2019-user-research

Masanori Kado

April 06, 2019
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  1. INTRO
    DESIGN THINKING
    FUNDAMENTALS
    2019 - module 2

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  2. Part 1 - LECTURE
    User Research

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  3. User Research
    3
    “Design from the “I” focuses the team of what “feels right to
    me.” When the team is isolated from the lives of users
    they only have access to their own personal experience
    to guide them. ”
    —Hugh Beyer and Karen Holtzblatt
    from “Contextual Design, 2nd Edition”

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  4. Focus on “BETWEEN US”
    4

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  5. User Research Methods
    5
    a. Observation
    d. Analogous Inspiration
    c. Role-Playing
    (Immersion)
    b. Interview

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  6. a. Observation 1/2
    6
    https://ablersite.org/2013/09/24/investigating-normal-week-1-thoughtless-acts/
    Jane Fulton Suri “Thoughtless Acts?: Observations on Intuitive Design" (邦訳『考えなしの⾏動?』)

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  7. a. Observation 2/2
    7
    Source: Universal Methods of Design:
    100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design
    A
    I
    U
    E
    O
    What activities are people engaging in?
    What processes are they going through?
    What does the space look and feel like?
    How are things presented to the user?
    What are the interactions between people and the
    environment? People and products? People and people?
    What “things” are part of the environment?
    What’s their purpose?
    Who are the people and what are they doing?
    How are they acting?

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  8. b. Interview - Stakeholder Maps
    8
    Source: Universal Methods of Design by Bella Martin; Bruce Hanington Published by Rockport Publishers, 2012

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  9. b. Interview - Principles
    • Context matters
    • Go into the user’s world to get the best data
    • Create Partnership
    • You aren’t there to get a list of questions answered
    • Share your Interpretations with interviewee
    • Design is built on the interpretation of facts—so that interpretation had better be right
    • Focus reveals and conceals
    • Clear focus steers the conversation
    9
    Source: Contextual Design, 2nd Edition by Hugh Beyer; Karen Holtzblatt Published by Morgan Kaufmann, 2016

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  10. b. Interview - Guideline
    • Ask for permission
    • having interview, recording, taking photos
    • Do Face-to-Face interview (not via online)
    • Ideally talk to 100+ people (Realistically 30 or so)
    • Prioritize Early Adapter and eXtreme User
    • Use open-ended question (5W1H)
    • Focus on time series activities (w/ Journey Map)
    10

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  11. Mapping Time Series Activity
    11
    Source: Mapping Experiences by James Kalbach Published by O'Reilly Media, Inc., 2016

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  12. Mapping Time Series Activity
    12
    Source: Mapping Experiences by James Kalbach Published by O'Reilly Media, Inc., 2016
    Next Page

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  13. Mapping Time Series Activity with Journey Map
    13
    Verbs / Jobs / Events / Experiences [WHAT]
    During After
    Before
    Feeling / Thinking / Hear / See / Say [WHY]
    Tools / Stakeholder / Environment [HOW]

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  14. EDP Toolkit
    14
    https://titech-edp.github.io/toolkit

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  15. b. Interview - Template
    • Tell me about how you do _________ today....
    • Do you use any [tools/products/apps/tricks] to help you get ________ done?
    • If you could wave a magic wand and be able to do anything that you can’t
    do today, what would it be? Don’t worry about whether it’s possible, just
    anything.
    • Last time you did ___________, what were you doing right before you got
    started? Once you finished, what did you do afterward?
    • Is there anything else about _________ that I should have asked?
    15
    Source: Cindy Alvarez "Lean Customer Development" O'Reilly Media, Inc., 2014

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  16. b. Interview - テンプレート
    16
    出典:Cindy Alvarez『リーン顧客開発』オライリー・ジャパン

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  17. EDP Toolkit
    17
    https://titech-edp.github.io/toolkit

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  18. c. Role-Playing (Immersion)
    18
    Simulate elder farmers’ experience
    with heavy weight.
    Simulate driver’s experience
    with some property.

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  19. d. Analogous Inspiration
    19
    https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1460-9592.2006.02239.x
    Patient handover from surgery to intensive care:
    using Formula 1 pit‐stop and aviation models to improve safety and quality

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  20. Part 2 - ACTIVITY

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  21. WHAT'S YOUR MORNING RITUAL?
    • 1. Find a partner outside of the team.
    • 2. Listen to the instruction ...
    21

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  22. 4IBSFUIFSFTVMUPGJOUFSWJFX
    XJUIZPVSUFBN

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  23. Part 3 - DEBRIEF

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  24. DEBRIEF
    • 1. What are some questions you have around the
    User Research?
    • 2. What is one key takeaway from the lesson?
    29

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  25. Part 4 - DESIGN CHALLENGE

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  26. DESIGN PROMPT
    Design a new user experience
    through prototyping
    a new home electrical appliance.
    31

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  27. PREPARE FOR USER RESEARCH
    • [Homework] As a individual, do user researches:
    • User Research (interview) using “User Research Minimum Questions” sheet : 3+ people.
    • Observation (taking photos + description): 3+ photos.
    • Analogous Inspiration: 1+ analogue(s).
    • Then, put them together as a free-form report (.pdf) and post it's 

    LINK (don’t upload a file; use GDrive etc.) to slack #homework-20190406.
    • The deadline is a start time of the next lecture.
    • [Today] As a team, create a user research plan for your project:
    • What type of person / activity / situation would be interesting to observe and interview?
    • Where can you do some user observations?
    • What analogous industries / experiences might be interesting to explore?
    32
    〜15:40

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  28. Reflection
    • Take a LARGE sticky note. (or Combine two notes)
    • Write down your name (id) and dept/comp.
    • Write about today (Japanese is OK) :
    • Keep (Good thing for YOU and TEAM)
    • Problem (Bad thing for YOU and TEAM)
    • Try (Improvements for YOU and TEAM)
    • Suggestion (for this CLASS)
    • Take a photo of all of the team member's reflections.
    • Post the photo to Slack #realtime-yyyymmdd.
    33
    Name (id) and Dept/Company
    Keep
    Problem
    Try
    Suggestion

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