It's WELCOME to externally publish (ex. Twitter, Blog, Instagram ) #titech-edp • Homework Submission: #homework-20190406 • Be mode descriptive • Encourage to discuss with Slack and see around other teams' channels • Answering to previous reﬂections 3
took pictures, share them with the rest of the group and talk about why it was interesting. • Use your intuition. • If you could only share 5 thoughts/ideas, what would they be? • Ask questions. • To build shared understanding, everyone else should ask questions about the interview. 12
Extract verbs/jobs/actions/events/ experiences from the data • Model it with "Journey Map”. • b. Empathize the user’s perspective • Deep understand feelings of the user • Model it with “Empathy Map” • c. Look for relationships of the data • Find similar/same(-/=) , cause&eﬀect (→) , opposite(>-<) • Model it with “KJ method” (especially aﬃnity diagram) • d. Pay attention to Mood • Visually present the theme of the data using photos you’ve taken. • Model it with “Inspiration Board” 16
sense of editing. (Unfortunately, not everyone has that sense ) • Just like deciding folder name on your computer. • If you have, ﬁnd unexpected relationships with bottom-up approach and build assumption. • If you don't have, just IGNORE this model ;-) • Choose representative (impressive) data and use it as a label of the cluster. 22
• ref. http://thejadednetwork.com/sfx/browse/zawa_zawa/ • In this class, it's the workings of the human mind, rather than SFX. • It's a famous phrase in "KAIJI" (Manga) • ref. https://en.wikipedia.org/wiki/Kaiji_(manga) • The gap between research data and your mind. • interesting, surprising, strange, weird, etc 25
a way to because (verb, jobs, activity) (superﬁcial motivation: Functional/Emotional/Social) (his/her situation) State Tatemae (trivial reason) at ﬁrst, which is the source of your ZAWA-ZAWA (feeling strange)
a way to because (verb, jobs, activity) (superﬁcial motivation: Functional/Emotional/Social) (his/her situation) Verbs / Jobs / Events / Experiences [WHAT] Feeling / Thinking / Hear / See / Say [WHY] Tools / Stakeholder / Environment [HOW] It’s easy way to extract from Journey Map.
and Ask questions!! • 2. Model the Data • Journey / Empathy / Aﬃnity / Inspiration • 3. State your “ZAWA-ZAWA” as User Needs (at least 10) • 4. Deﬁne Your own POVs (2 or 3 per focused needs) , so that Infer Potential Needs • 5. Presentation • What are the Needs and POVs your team came up with? • How did you arrive that? • What is the hardest thing about “Deﬁne POV”? 40 〜13:20：Lunch 13:20〜：Presentation