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Designing for Many Worlds

King Sidharth
October 04, 2019

Designing for Many Worlds

Our users come from diverse worlds of their own. They come from diverse countries, cultures, and socio-economic realities.

The traditional UX tools like User Personas and Journey Maps may fail us here. Just for India, there would be 100's of personas. You can't just use demography, geography, etc. because they are not complete (eg: People from Mumbai & Sangli — two places in Maharashtra, India). Here are some mental models and tools I found useful.

King Sidharth

October 04, 2019
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  1. Designing for Many Worlds
    by @kingsidharth For MPL

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  2. Users come from diverse
    country, cultures, regions,
    socio-economic realities

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  3. Rich Middle Class Poor
    The 1% Well-off Urban Poor The True

    Middle Class
    Strugglers Surviors

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  4. South-East Asia
    Indian Sub-Continent
    Indian
    Maharashtra
    Mumbai Sangli
    not the same users!

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  5. 100s of User Personas
    Multitudes of Intentions
    Different abilities
    Incompatible Languages
    Different Stories
    Cultral Narratives
    Millions of scenarios
    Information Asymmetry
    Pover & Privilege
    Uncountable nunances
    Uncountable nunances
    Our traditional UX & design tools to
    model users & behaviours fail

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  6. And they have unlimited options

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  7. Non-functional is not even an option
    And you have to do more...

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  8. Designing for Many Worlds
    Tools to manage users, problems, & design
    for non-homogeneous users

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  9. All languages do not have the

    same models
    Home→ होम? घर? वापस? शु
    रुवात ?

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  10. All languages translation

    is model translation
    How old are you? → कितने
    पु
    राने
    हो?

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  11. Somethings just can’t be said...
    खाना झू
    ठा है
    → The food is touched? eaten?

    impure? contaminated?
    Y’all need Christ →

    तु
    म सभी को क्राइस्ट की ज़रूरत है

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  12. Yet some things are common

    to all humans

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  13. Relatable Heroes & Narratives

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  14. Relatable Heroes & Narratives

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  15. We want to be entertained

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  16. We want to be entertained & understood

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  17. User?
    User?
    User?

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  18. Society & Enviornment
    Human
    Infra
    Let’s Update our Model of Users

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  19. Human
    Language & Mental Models
    Priority, Structure, World View,
    Emotions

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  20. Human
    Language & Mental Models
    Less information, more
    interaction

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  21. Infra
    Ability, Access, Culture,
    Narrative
    Dreams, access, ability,
    aspiration

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  22. Infra
    Ability, Access, Culture,
    Narrative
    It’s not the apps, but what they
    do here

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  23. Infra
    Society & Enviornment
    Coversations, Rituals, &
    Tribes
    What do users care and talk
    about?

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  24. Infra
    Society & Enviornment
    Coversations, Rituals, &
    Tribes
    Understand their tribes

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  25. Rethinking Traditional Tools
    Where they fail & what we may try instead

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  26. User Categories & Personas

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  27. Archtypes & Characters
    User Categories & Personas

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  28. Journey Maps, Workflows, Scenarios

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  29. Habits, Intention Matrix, Narratives
    Journey Maps, Workflows, Scenarios

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  30. Transaction, Commerce, & Money

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  31. Conversations, Consumption, &

    Value Exchange
    Transaction, Commerce, & Money

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  32. Don’t design in isolation
    Talk to the users
    You
    User
    User

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  33. Society & Enviornment
    Human
    Infra
    Don’t isolate the user by design

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  34. Empower them to connect with their

    infra, society, and enviornment

    & help them use it better.

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  35. Listen, Understand, Care, Build.

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  36. Users have millions of options.

    If you don’t care, you’ll die.

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