Designing for Many Worlds

Our users come from diverse worlds of their own. They come from diverse countries, cultures, and socio-economic realities.

The traditional UX tools like User Personas and Journey Maps may fail us here. Just for India, there would be 100's of personas. You can't just use demography, geography, etc. because they are not complete (eg: People from Mumbai & Sangli — two places in Maharashtra, India). Here are some mental models and tools I found useful.

Transcript

1. Designing for Many Worlds
   by @kingsidharth For MPL
   

   View Slide

2. Users come from diverse
   country, cultures, regions,
   socio-economic realities
   

   View Slide

3. Rich Middle Class Poor
   The 1% Well-off Urban Poor The True
   
   Middle Class
   Strugglers Surviors
   

   View Slide

4. South-East Asia
   Indian Sub-Continent
   Indian
   Maharashtra
   Mumbai Sangli
   not the same users!
   

   View Slide

5. 100s of User Personas
   Multitudes of Intentions
   Different abilities
   Incompatible Languages
   Different Stories
   Cultral Narratives
   Millions of scenarios
   Information Asymmetry
   Pover & Privilege
   Uncountable nunances
   Uncountable nunances
   Our traditional UX & design tools to
   model users & behaviours fail
   

   View Slide

6. And they have unlimited options
   

   View Slide

7. Non-functional is not even an option
   And you have to do more...
   

   View Slide

8. Designing for Many Worlds
   Tools to manage users, problems, & design
   for non-homogeneous users
   

   View Slide

9. All languages do not have the
   
   same models
   Home→ होम? घर? वापस? शु
   रुवात ?
   

   View Slide

10. All languages translation
    
    is model translation
    How old are you? → कितने
    पु
    राने
    हो?
    

    View Slide

11. Somethings just can’t be said...
    खाना झू
    ठा है
    → The food is touched? eaten?
    
    impure? contaminated?
    Y’all need Christ →
    
    तु
    म सभी को क्राइस्ट की ज़रूरत है
    

    View Slide

12. Yet some things are common
    
    to all humans
    

    View Slide

13. Relatable Heroes & Narratives
    

    View Slide

14. Relatable Heroes & Narratives
    

    View Slide

15. We want to be entertained
    

    View Slide

16. We want to be entertained & understood
    

    View Slide

17. User?
    User?
    User?
    

    View Slide

18. Society & Enviornment
    Human
    Infra
    Let’s Update our Model of Users
    

    View Slide

19. Human
    Language & Mental Models
    Priority, Structure, World View,
    Emotions
    

    View Slide

20. Human
    Language & Mental Models
    Less information, more
    interaction
    

    View Slide

21. Infra
    Ability, Access, Culture,
    Narrative
    Dreams, access, ability,
    aspiration
    

    View Slide

22. Infra
    Ability, Access, Culture,
    Narrative
    It’s not the apps, but what they
    do here
    

    View Slide

23. Infra
    Society & Enviornment
    Coversations, Rituals, &
    Tribes
    What do users care and talk
    about?
    

    View Slide

24. Infra
    Society & Enviornment
    Coversations, Rituals, &
    Tribes
    Understand their tribes
    

    View Slide

25. Rethinking Traditional Tools
    Where they fail & what we may try instead
    

    View Slide

26. User Categories & Personas
    

    View Slide

27. Archtypes & Characters
    User Categories & Personas
    

    View Slide

28. Journey Maps, Workflows, Scenarios
    

    View Slide

29. Habits, Intention Matrix, Narratives
    Journey Maps, Workflows, Scenarios
    

    View Slide

30. Transaction, Commerce, & Money
    

    View Slide

31. Conversations, Consumption, &
    
    Value Exchange
    Transaction, Commerce, & Money
    

    View Slide

32. Don’t design in isolation
    Talk to the users
    You
    User
    User
    

    View Slide

33. Society & Enviornment
    Human
    Infra
    Don’t isolate the user by design
    

    View Slide

34. Empower them to connect with their
    
    infra, society, and enviornment
    
    & help them use it better.
    

    View Slide

35. Listen, Understand, Care, Build.
    

    View Slide

36. Users have millions of options.
    
    If you don’t care, you’ll die.
    

    View Slide