Designing for Many Worlds

Our users come from diverse worlds of their own. They come from diverse countries, cultures, and socio-economic realities.

The traditional UX tools like User Personas and Journey Maps may fail us here. Just for India, there would be 100's of personas. You can't just use demography, geography, etc. because they are not complete (eg: People from Mumbai & Sangli — two places in Maharashtra, India). Here are some mental models and tools I found useful.

Transcript

1. Designing for Many Worlds by @kingsidharth For MPL
2. Users come from diverse country, cultures, regions, socio-economic realities
3. Rich Middle Class Poor The 1% Well-off Urban Poor The True Middle Class Strugglers Surviors
4. South-East Asia Indian Sub-Continent Indian Maharashtra Mumbai Sangli not the same users!
5. 100s of User Personas Multitudes of Intentions Different abilities Incompatible Languages Different Stories Cultral Narratives Millions of scenarios Information Asymmetry Pover & Privilege Uncountable nunances Uncountable nunances Our traditional UX & design tools to model users & behaviours fail
6. And they have unlimited options
7. Non-functional is not even an option And you have to do more...
8. Designing for Many Worlds Tools to manage users, problems, & design for non-homogeneous users
9. All languages do not have the same models Home→ होम? घर? वापस? शु रुवात ?
10. All languages translation is model translation How old are you? → कितने पु राने हो?
11. Somethings just can’t be said... खाना झू ठा है → The food is touched? eaten? impure? contaminated? Y’all need Christ → तु म सभी को क्राइस्ट की ज़रूरत है
12. Yet some things are common to all humans
13. Relatable Heroes & Narratives
14. Relatable Heroes & Narratives
15. We want to be entertained
16. We want to be entertained & understood
17. User? User? User?
18. Society & Enviornment Human Infra Let’s Update our Model of Users
19. Human Language & Mental Models Priority, Structure, World View, Emotions
20. Human Language & Mental Models Less information, more interaction
21. Infra Ability, Access, Culture, Narrative Dreams, access, ability, aspiration
22. Infra Ability, Access, Culture, Narrative It’s not the apps, but what they do here
23. Infra Society & Enviornment Coversations, Rituals, & Tribes What do users care and talk about?
24. Infra Society & Enviornment Coversations, Rituals, & Tribes Understand their tribes
25. Rethinking Traditional Tools Where they fail & what we may try instead
26. User Categories & Personas
27. Archtypes & Characters User Categories & Personas
28. Journey Maps, Workflows, Scenarios
29. Habits, Intention Matrix, Narratives Journey Maps, Workflows, Scenarios
30. Transaction, Commerce, & Money
31. Conversations, Consumption, & Value Exchange Transaction, Commerce, & Money
32. Don’t design in isolation Talk to the users You User User
33. Society & Enviornment Human Infra Don’t isolate the user by design
34. Empower them to connect with their infra, society, and enviornment & help them use it better.
35. Listen, Understand, Care, Build.
36. Users have millions of options. If you don’t care, you’ll die.