Designing for Many Worlds

67975d5fca1c85d9222b57258d938d88?s=47 King Sidharth
October 04, 2019

Designing for Many Worlds

Our users come from diverse worlds of their own. They come from diverse countries, cultures, and socio-economic realities.

The traditional UX tools like User Personas and Journey Maps may fail us here. Just for India, there would be 100's of personas. You can't just use demography, geography, etc. because they are not complete (eg: People from Mumbai & Sangli — two places in Maharashtra, India). Here are some mental models and tools I found useful.


King Sidharth

October 04, 2019


  1. 3.

    Rich Middle Class Poor The 1% Well-off Urban Poor The

    True Middle Class Strugglers Surviors
  2. 5.

    100s of User Personas Multitudes of Intentions Different abilities Incompatible

    Languages Different Stories Cultral Narratives Millions of scenarios Information Asymmetry Pover & Privilege Uncountable nunances Uncountable nunances Our traditional UX & design tools to model users & behaviours fail
  3. 9.

    All languages do not have the same models Home→ होम?

    घर? वापस? शु रुवात ?
  4. 10.

    All languages translation is model translation How old are you?

    → कितने पु राने हो?
  5. 11.

    Somethings just can’t be said... खाना झू ठा है →

    The food is touched? eaten? impure? contaminated? Y’all need Christ → तु म सभी को क्राइस्ट की ज़रूरत है