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Designing for Many Worlds

67975d5fca1c85d9222b57258d938d88?s=47 King Sidharth
October 04, 2019

Designing for Many Worlds

Our users come from diverse worlds of their own. They come from diverse countries, cultures, and socio-economic realities.

The traditional UX tools like User Personas and Journey Maps may fail us here. Just for India, there would be 100's of personas. You can't just use demography, geography, etc. because they are not complete (eg: People from Mumbai & Sangli — two places in Maharashtra, India). Here are some mental models and tools I found useful.

67975d5fca1c85d9222b57258d938d88?s=128

King Sidharth

October 04, 2019
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  1. Designing for Many Worlds by @kingsidharth For MPL

  2. Users come from diverse country, cultures, regions, socio-economic realities

  3. Rich Middle Class Poor The 1% Well-off Urban Poor The

    True Middle Class Strugglers Surviors
  4. South-East Asia Indian Sub-Continent Indian Maharashtra Mumbai Sangli not the

    same users!
  5. 100s of User Personas Multitudes of Intentions Different abilities Incompatible

    Languages Different Stories Cultral Narratives Millions of scenarios Information Asymmetry Pover & Privilege Uncountable nunances Uncountable nunances Our traditional UX & design tools to model users & behaviours fail
  6. And they have unlimited options

  7. Non-functional is not even an option And you have to

    do more...
  8. Designing for Many Worlds Tools to manage users, problems, &

    design for non-homogeneous users
  9. All languages do not have the same models Home→ होम?

    घर? वापस? शु रुवात ?
  10. All languages translation is model translation How old are you?

    → कितने पु राने हो?
  11. Somethings just can’t be said... खाना झू ठा है →

    The food is touched? eaten? impure? contaminated? Y’all need Christ → तु म सभी को क्राइस्ट की ज़रूरत है
  12. Yet some things are common to all humans

  13. Relatable Heroes & Narratives

  14. Relatable Heroes & Narratives

  15. We want to be entertained

  16. We want to be entertained & understood

  17. User? User? User?

  18. Society & Enviornment Human Infra Let’s Update our Model of

    Users
  19. Human Language & Mental Models Priority, Structure, World View, Emotions

  20. Human Language & Mental Models Less information, more interaction

  21. Infra Ability, Access, Culture, Narrative Dreams, access, ability, aspiration

  22. Infra Ability, Access, Culture, Narrative It’s not the apps, but

    what they do here
  23. Infra Society & Enviornment Coversations, Rituals, & Tribes What do

    users care and talk about?
  24. Infra Society & Enviornment Coversations, Rituals, & Tribes Understand their

    tribes
  25. Rethinking Traditional Tools Where they fail & what we may

    try instead
  26. User Categories & Personas

  27. Archtypes & Characters User Categories & Personas

  28. Journey Maps, Workflows, Scenarios

  29. Habits, Intention Matrix, Narratives Journey Maps, Workflows, Scenarios

  30. Transaction, Commerce, & Money

  31. Conversations, Consumption, & Value Exchange Transaction, Commerce, & Money

  32. Don’t design in isolation Talk to the users You User

    User
  33. Society & Enviornment Human Infra Don’t isolate the user by

    design
  34. Empower them to connect with their infra, society, and enviornment

    & help them use it better.
  35. Listen, Understand, Care, Build.

  36. Users have millions of options. If you don’t care, you’ll

    die.