Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Don't be Biased
Search
King Sidharth
October 05, 2018
Design
0
440
Don't be Biased
Human biases and why they matter in tech & design. A talk for TechSparks 2018.
King Sidharth
October 05, 2018
Tweet
Share
More Decks by King Sidharth
See All by King Sidharth
Designing for Many Worlds
kingsidharth
0
220
Design Portfolio Masterclass
kingsidharth
0
470
History & Future of Money, Currency, & Capitalism
kingsidharth
0
210
Accountability for Personal Growth
kingsidharth
0
300
Know Shit About Design @ Startup Saturday Mumbai
kingsidharth
0
820
A Crash Course in Typography — WordCamp Baroda 2014
kingsidharth
2
800
User Experience Design Lessons from Pornography
kingsidharth
0
910
What to do with your life - TEDxTirupati 2013
kingsidharth
2
660
Make it Responsive! the logic, the code & tricks of trade
kingsidharth
6
6.7k
Other Decks in Design
See All in Design
「描く」という衝動に立ち返る〜Figma Drawがひらく思考のかたち〜
transit_kix
1
1.1k
Hatena Engineer Seminar #33 チームと開発するためのモック
takuwolog
0
400
デザインシステムの「種」を使って、受託開発を加速させる
akane___ui
0
9.7k
AI駆動なデザイン開発 〜Figma Make でまるっとつくるか、 HTML でシンプルにつくるか〜
t_east
1
1k
「批評」を習慣にするための仕組みと場のデザイン/uxdesign202507
nikkei_engineer_recruiting
5
720
UX & Accessibilité cognitive : et si vous simplifiiez vraiment l’expérience utilisateur ?
marietournelle35
0
110
デザインから開発まで一貫したデザインシステムを構築するベストプラクティス / Best Practices for Building a Consistent Design System from Design to Development
lycorptech_jp
PRO
0
390
ブランドパーソナリティ言語化における生成AI活用の実際
h0sa
0
190
portfolio_YumiYasuda
yum0418
0
310
A Platform Connecting Brand Philosophy and Assets: "LY Corporation Design Hub"
lycorptech_jp
PRO
0
310
エンジニアでも捗る デザイナー的思考入門
tinykitten
PRO
1
1.1k
今日から意識できるアクセシビリティ
fumiko
0
280
Featured
See All Featured
Speed Design
sergeychernyshev
32
1k
The Pragmatic Product Professional
lauravandoore
35
6.8k
The Power of CSS Pseudo Elements
geoffreycrofte
77
5.9k
The Invisible Side of Design
smashingmag
301
51k
Typedesign – Prime Four
hannesfritz
42
2.7k
The Web Performance Landscape in 2024 [PerfNow 2024]
tammyeverts
8
720
CoffeeScript is Beautiful & I Never Want to Write Plain JavaScript Again
sstephenson
161
15k
Measuring & Analyzing Core Web Vitals
bluesmoon
7
530
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
eileencodes
138
34k
ピンチをチャンスに:未来をつくるプロダクトロードマップ #pmconf2020
aki_iinuma
126
53k
A designer walks into a library…
pauljervisheath
207
24k
Creating an realtime collaboration tool: Agile Flush - .NET Oxford
marcduiker
30
2.2k
Transcript
Don’t be biased! Biases and why they matter in tech
& design @kingsidharth | TechSparks 2018
Behavioural Economics & Cognitive Psychology
Are you at 18 years or older? Enter Exit Ad
Ad Ad Ad Ad Content? Nah bruh. Tis ad too.
Incentives & Re-enforcement The amount of ads you will tolerate
is directly proportional to your libido Hacking the Reward Center
Game Theory Study of Incentives & Choices
Incels The reddit sub-culture that has produced 100s of mass-murderers
Why?
Denial Basis of Cults, Religions, & Aadhar
None
Man with a Hammer Syndrome Not everything is a design/tech/science/
math/scale problem…
Why do consultants get paid to say the obvious things?
Agency Cost Because you know & care too much…
Why do users hate most redesigns? or why do we
all hate change?
Pavlovian Association Usability equals Convention equals Past experiences guide future
behaviour
What you think What you do
What you think What you do
–Pink Floyd “If you don’t eat your meat, you won’t
get any pudding. How can you get any pudding if you don’t eat your meat?”
Heuristics Rule of Thumbs, Common Accepted Knowledge
Heuristics when you take em too far blindly… Biases become
Those who break free from these biases become trend setters
Buzz Feed & Twitter Fights? What’s common between… and the
Hacker News experiment
Reciprocation Friend of my friend is friend…
None
Why does Amazon always have a Sale? Answer: to boil
a frog
Relative Contrast Bias from
Have you ever tried to snatch a bone out of
a dog’s mouth? You want to test drive this car, m’am? Try FREE for 30 days…
Immediate Deprivation If I never had it, there was no
loss. But give me and take it back; I feel it! Bias from
Why do people forward obviously stupid shit on WhatsApp?
How can people working towards the same goal disagree so
much?
None
Information Availability/ Asymmetry Bias from Mother of The Dunning–Kruger Effect,
Lord of the Valley of Despair
The Habit Loop Incentives
Instamojo Link Based Commerce
Trigger: Get Sale Action: Check Dashboard Reward: Money in Bank
Trigger: Get Sale Action: Check Dashboard Reward: Money in Bank
Reward took T+3 days
Instant Payout Get money in bank 24x7
Trigger: Get Sale Action: Click Button Reward: Money in Bank
Behavioural Economics FTW!
Next Day Payout For low-margin Businesses
Observe Behaviour, Biases, and the Self Because we build &
design for humans
Thank You! Questions, comments, or threats? @kingsidharth