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Don't be Biased

King Sidharth
October 05, 2018

Don't be Biased

Human biases and why they matter in tech & design. A talk for TechSparks 2018.

King Sidharth

October 05, 2018

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  1. Don’t be biased! Biases and why they matter in tech

    & design @kingsidharth | TechSparks 2018
  2. Behavioural Economics & Cognitive Psychology

  3. Are you at 18 years or older? Enter Exit Ad

    Ad Ad Ad Ad Content? Nah bruh. Tis ad too.
  4. Incentives & Re-enforcement The amount of ads you will tolerate

    is directly proportional to your libido Hacking the Reward Center
  5. Game Theory Study of Incentives & Choices

  6. Incels The reddit sub-culture that has produced 100s of mass-murderers

  7. Why?

  8. Denial Basis of Cults, Religions, & Aadhar

  9. None
  10. Man with a Hammer Syndrome Not everything is a design/tech/science/

    math/scale problem…
  11. Why do consultants get paid to say the obvious things?

  12. Agency Cost Because you know & care too much…

  13. Why do users hate most redesigns? or why do we

    all hate change?
  14. Pavlovian Association Usability equals Convention equals Past experiences guide future

  15. What you think What you do

  16. What you think What you do

  17. –Pink Floyd “If you don’t eat your meat, you won’t

    get any pudding. How can you get any pudding if you don’t eat your meat?”
  18. Heuristics Rule of Thumbs, Common Accepted Knowledge

  19. Heuristics when you take em too far blindly… Biases become

  20. Those who break free from these biases become trend setters

  21. Buzz Feed & Twitter Fights? What’s common between… and the

    Hacker News experiment
  22. Reciprocation Friend of my friend is friend…

  23. None
  24. Why does Amazon always have a Sale? Answer: to boil

    a frog
  25. Relative Contrast Bias from

  26. Have you ever tried to snatch a bone out of

    a dog’s mouth? You want to test drive this car, m’am? Try FREE for 30 days…
  27. Immediate Deprivation If I never had it, there was no

    loss. But give me and take it back; I feel it! Bias from
  28. Why do people forward obviously stupid shit on WhatsApp?

  29. How can people working towards the same goal disagree so

  30. None
  31. Information Availability/ Asymmetry Bias from Mother of The Dunning–Kruger Effect,

    Lord of the Valley of Despair
  32. The Habit Loop Incentives

  33. Instamojo Link Based Commerce

  34. Trigger: Get Sale Action: Check Dashboard Reward: Money in Bank

  35. Trigger: Get Sale Action: Check Dashboard Reward: Money in Bank

    Reward took T+3 days
  36. Instant Payout Get money in bank 24x7

  37. Trigger: Get Sale Action: Click Button Reward: Money in Bank

    Behavioural Economics FTW!
  38. Next Day Payout For low-margin Businesses

  39. Observe Behaviour, Biases, and the Self Because we build &

    design for humans
  40. Thank You! Questions, comments, or threats? @kingsidharth