Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Don't be Biased
Search
King Sidharth
October 05, 2018
Design
0
410
Don't be Biased
Human biases and why they matter in tech & design. A talk for TechSparks 2018.
King Sidharth
October 05, 2018
Tweet
Share
More Decks by King Sidharth
See All by King Sidharth
Designing for Many Worlds
kingsidharth
0
210
Design Portfolio Masterclass
kingsidharth
0
460
History & Future of Money, Currency, & Capitalism
kingsidharth
0
200
Accountability for Personal Growth
kingsidharth
0
270
Know Shit About Design @ Startup Saturday Mumbai
kingsidharth
0
810
A Crash Course in Typography — WordCamp Baroda 2014
kingsidharth
2
780
User Experience Design Lessons from Pornography
kingsidharth
0
890
What to do with your life - TEDxTirupati 2013
kingsidharth
2
640
Make it Responsive! the logic, the code & tricks of trade
kingsidharth
6
6.7k
Other Decks in Design
See All in Design
Webデザイナーが押さえておきたいエンジニアとの連携ポイント
448jp
0
3.3k
Design Your Own App Using Figma by Medha Muppala
gdgmontreal
0
1.6k
利用者が離れないUX/UIデザイン 長く使われる業務アプリデザインのポイント
ncdc
5
560
商業デザインのアクセシビリティにおける倫理フレームワークの考察
securecat
1
490
東急URBAN HACKSのデザイナーって何やってるの? 〜Designer Night #1〜
tak073
0
290
もうひとつのアーキテクチャ #kichijojipm
kondoyuko
0
210
An Early Spring | Storyboard | Scenes 1-18
giofortuna_story
0
120
pixel-art-skill-and-knowhow/ドット絵の経歴と知見
aokashi
0
230
ポートフォリオ_藤田歩希(ほまれ)
akifujita_homarecreate
0
270
ゲーム開発における、Figma活用事例の紹介 / applibot-figma
cyberagentdevelopers
PRO
2
780
コンセプトで経営・事業・組織を動かす、 Ameba20周年ブランディング / ameba-20th-branding
cyberagentdevelopers
PRO
1
630
ネーミングの極意 - その名は体を現していますか? -
kakukoki
2
510
Featured
See All Featured
Building Applications with DynamoDB
mza
94
6.3k
Mobile First: as difficult as doing things right
swwweet
223
9.5k
ReactJS: Keep Simple. Everything can be a component!
pedronauck
666
120k
Writing Fast Ruby
sferik
628
61k
What's in a price? How to price your products and services
michaelherold
244
12k
Design and Strategy: How to Deal with People Who Don’t "Get" Design
morganepeng
129
19k
Docker and Python
trallard
44
3.3k
Large-scale JavaScript Application Architecture
addyosmani
511
110k
Adopting Sorbet at Scale
ufuk
75
9.3k
Intergalactic Javascript Robots from Outer Space
tanoku
270
27k
XXLCSS - How to scale CSS and keep your sanity
sugarenia
248
1.3M
Navigating Team Friction
lara
183
15k
Transcript
Don’t be biased! Biases and why they matter in tech
& design @kingsidharth | TechSparks 2018
Behavioural Economics & Cognitive Psychology
Are you at 18 years or older? Enter Exit Ad
Ad Ad Ad Ad Content? Nah bruh. Tis ad too.
Incentives & Re-enforcement The amount of ads you will tolerate
is directly proportional to your libido Hacking the Reward Center
Game Theory Study of Incentives & Choices
Incels The reddit sub-culture that has produced 100s of mass-murderers
Why?
Denial Basis of Cults, Religions, & Aadhar
None
Man with a Hammer Syndrome Not everything is a design/tech/science/
math/scale problem…
Why do consultants get paid to say the obvious things?
Agency Cost Because you know & care too much…
Why do users hate most redesigns? or why do we
all hate change?
Pavlovian Association Usability equals Convention equals Past experiences guide future
behaviour
What you think What you do
What you think What you do
–Pink Floyd “If you don’t eat your meat, you won’t
get any pudding. How can you get any pudding if you don’t eat your meat?”
Heuristics Rule of Thumbs, Common Accepted Knowledge
Heuristics when you take em too far blindly… Biases become
Those who break free from these biases become trend setters
Buzz Feed & Twitter Fights? What’s common between… and the
Hacker News experiment
Reciprocation Friend of my friend is friend…
None
Why does Amazon always have a Sale? Answer: to boil
a frog
Relative Contrast Bias from
Have you ever tried to snatch a bone out of
a dog’s mouth? You want to test drive this car, m’am? Try FREE for 30 days…
Immediate Deprivation If I never had it, there was no
loss. But give me and take it back; I feel it! Bias from
Why do people forward obviously stupid shit on WhatsApp?
How can people working towards the same goal disagree so
much?
None
Information Availability/ Asymmetry Bias from Mother of The Dunning–Kruger Effect,
Lord of the Valley of Despair
The Habit Loop Incentives
Instamojo Link Based Commerce
Trigger: Get Sale Action: Check Dashboard Reward: Money in Bank
Trigger: Get Sale Action: Check Dashboard Reward: Money in Bank
Reward took T+3 days
Instant Payout Get money in bank 24x7
Trigger: Get Sale Action: Click Button Reward: Money in Bank
Behavioural Economics FTW!
Next Day Payout For low-margin Businesses
Observe Behaviour, Biases, and the Self Because we build &
design for humans
Thank You! Questions, comments, or threats? @kingsidharth