Have fallback actions. Lesson: If they don’t sign-up, have a backup plan Offer more information. Offer more things to read. Offer more things to watch. KEEP PETER AS LONG AS YOU CAN.
Use Visuals to Create the Mood Lesson: Aid actions & emotions with visual mood Better typography for reading. Better controls for video. Better speed for apps. But DO NOT distract.
Photos, lists and previews. Links are always links. Play bu on is always in the same place. Porn sites have similar UI patterns: This might sound obvious. But many sites kill basic usability and break expected behavior in the name of design.