User Experience Design Lessons from Pornography

Porn can give us much more than a momentary relief & pleasure. It can teach us several UX lessons.

Transcript

1. User Experience Design
   lessons from
   Pornography
   by @kingsidharth
   for Barcamp Mumbai 12 (Sep 2013)
   

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2. Peter
   &
   his li le man
   Let’s talk about
   They need some action & relief.
   

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3. Pressure
   Urgency
   Specific Purpose
   And handicapped
   Factors in play:
   poor thing can use only one hand.
   

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4. Please Sign-up for updates!
   Pay with a tweet!!!!
   Subscribe to our newsle er!
   Invite your friends? Please?
   He opens his favorite site and meets:
   

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5. Poor Peter
   

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6. Peter = Your User
   Let him do what he wants to do.
   

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7. Get out of the fucking way.
   Lesson:
   Let users do, what they want to do.
   Porn: Get off
   Commerce: Make a purchase
   Social Network: Talk
   Blog: Read
   

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8. But Peter doesn’t like
   what he sees.
   Peter logs on to a better site
   Peter decides to watch a video.
   

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9. Peter looks for
   alternatives in his vicinity.
   Ah! Related Videos!
   

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10. Happy Peter
    

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11. Have fallback actions.
    Lesson:
    If they don’t sign-up, have a backup plan
    Offer more information.
    Offer more things to read.
    Offer more things to watch.
    KEEP PETER AS LONG AS YOU CAN.
    

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12. The black background, hot porn, so
    many options...
    Peter really likes this site.
    Things are pacing up.
    the like & tweet button are odd, though.
    

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13. Use Visuals to Create the
    Mood
    Lesson:
    Aid actions & emotions with visual mood
    Better typography for reading.
    Better controls for video.
    Better speed for apps.
    But DO NOT distract.
    

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14. He clicks to open, and
    clicks to close
    Peter has no problem finding his way
    He knows his way through every porn site!
    

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15. A Case of
    Good Usability &
    User Expectation
    Let’s see the invisible
    

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16. Photos, lists and previews.
    Links are always links.
    Play bu on is always in the same place.
    Porn sites have similar UI patterns:
    This might sound obvious. But many sites
    kill basic usability and break expected
    behavior in the name of design.
    

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17. Peter doesn’t like that
    

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18. Leverage Usability &
    User Expectation
    Lesson:
    In this one place, follow the crowd.
    Unless you know why and how you’re breaking it.
    

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19. Peter is done.
    While we were at this...
    

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20. And so are we!
    Thank you.
    This idea is still under construction.
    For ideas, suggestions, threats, and discussions:
    @kingsidharth
    or king@kingsidharth.com
    

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