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Design Portfolio Masterclass

Design Portfolio Masterclass

Slides from Design Portfolio Masterclass conducted at Zeta Office, Bengaluru, India on 7 Apr, 2019.

We discussed questions like:
1. What does a portfolio do?
2. What should we put in a portfolio?
3. How do we write a case study?
4. What goes through the minds of a recruiter and your future boss when looking at your portfolio?

King Sidharth

April 07, 2019
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  1. Design Portfolio
    masterclass by @kingsidharth
    HelloMeets Bangalore 7 April, 2019
    Designing a

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  2. • Started entrepreneurial career when I was 12
    • Worked with startups during senior school
    • Started a design agency after dropping out from college
    • Joined Instamojo founding team 6 years ago
    • Scaled Instamojo from 100 customers to 7 lakh
    customers cross the country
    • Interview over 50 designers a year

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  3. Every portfolio ever
    How not to design a portfolio

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  5. Grid on point!

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  6. Such process. Much wow.

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  7. You are the Product
    Session 1
    Your customer has a problem, are you the solution?

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  8. Design a Portfolio
    Use your “empathy” sensors

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  9. Users of your Portfolio
    Junior
    Recruiter
    Recruiter/
    HR
    Your future
    Boss
    Scans resumes &
    portfolios to find match
    Does second level & other
    checks that need thinking
    Has a specific role for which
    they are interviewing &
    hiring

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  10. It all begins with…
    Your future boss has a role to fill, a problem to solve
    Your future boss finds they
    need to hire for a role
    Approvals Budgeting J
    JD
    Are you the solution?

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  11. User Journey Map
    Sourcing Long list Short list Interviews Make Offer
    Bigger the company more the number of steps

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  12. Goal: Get an interview
    Sourcing Long list Short list Interviews Make Offer
    Your portfolio & resume works here

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  13. Let’s make a user journey
    map for the hiring process
    Activity 1

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  14. Landing Pages & Ads
    Sourcing Long list Short list

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  15. You are the Product
    Your Portfolio is an Ad!

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  16. Ads
    Let’s watch some

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  17. Click the Buy button
    Session 2
    meet expectations to land an interview

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  18. Users of your Portfolio
    Your future
    Boss
    Has a specific role for which
    they are interviewing &
    hiring
    Clicks the buy button
    (decides to call you for
    interview)

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  19. Managerial
    vs.
    Individual
    Contributor Roles

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  20. When starting your
    career
    1. Find and pick a good boss who
    can also be a mentor
    2. Find good problems to solve and
    solve them for 2-3 years

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  21. Internships
    1. Find a company and a design
    problem
    2. Create a solution, make a 10
    slide deck and send it to the
    CEO or Lead Designer
    The secret career building tool

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  22. Internships
    1. Find a company and a design
    problem
    2. Create a solution, make a 10
    slide deck and send it to the
    CEO or Lead Designer
    The secret career building tool

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  23. DaVinci’s Resume
    Master of matching expectations

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  24. Curate your Portfolio
    Activity 4
    What work matches your brand & ad?

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  25. 1. Pick top 5 projects
    2. Write a 180 word ad-copy that
    matches brand, tone, and pitch
    of your original ad
    3. Gather screenshots, photos,
    etc.
    Activity 4

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  26. Making a compelling case
    Session 3
    Show me the money

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  27. Inverted Pyramid of
    Information
    Keep it short & simple (KISS)

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  28. Case Studies
    Documenting
    1. Problem + Background
    2. Solution
    3. Results

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  29. Burden of Proof
    Adding weight
    1. Number & metrics that show improvement
    2. Before & after images/ videos
    3. Testimonials
    4. Even failed projects are proof if they teach
    you something

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  30. Case Studies
    Documenting
    1. Problem + Background
    2. Solution
    3. Results

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  31. Keeping it alive
    Session 4
    Your portfolio is a living document

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  32. Common Portfolio
    Mistakes

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  33. Show Progress
    What changes as you gain experience?

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  34. Your Portfolio has
    Friends
    Behance, Dribble, Facebook, Instagram, etc.

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  35. Let’s talk
    @kingsidharth
    Twitter, Medium, Instagram

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