Design Portfolio Masterclass

Slides from Design Portfolio Masterclass conducted at Zeta Office, Bengaluru, India on 7 Apr, 2019.

We discussed questions like:
1. What does a portfolio do?
2. What should we put in a portfolio?
3. How do we write a case study?
4. What goes through the minds of a recruiter and your future boss when looking at your portfolio?

Transcript

1. Design Portfolio masterclass by @kingsidharth HelloMeets Bangalore 7 April, 2019 Designing a
2. • Started entrepreneurial career when I was 12 • Worked with startups during senior school • Started a design agency after dropping out from college • Joined Instamojo founding team 6 years ago • Scaled Instamojo from 100 customers to 7 lakh customers cross the country • Interview over 50 designers a year
3. Every portfolio ever How not to design a portfolio
5. Grid on point!
6. Such process. Much wow.
7. You are the Product Session 1 Your customer has a problem, are you the solution?
8. Design a Portfolio Use your “empathy” sensors
9. Users of your Portfolio Junior Recruiter Recruiter/ HR Your future Boss Scans resumes & portfolios to find match Does second level & other checks that need thinking Has a specific role for which they are interviewing & hiring
10. It all begins with… Your future boss has a role to fill, a problem to solve Your future boss finds they need to hire for a role Approvals Budgeting J JD Are you the solution?
11. User Journey Map Sourcing Long list Short list Interviews Make Offer Bigger the company more the number of steps
12. Goal: Get an interview Sourcing Long list Short list Interviews Make Offer Your portfolio & resume works here
13. Let’s make a user journey map for the hiring process Activity 1
14. Landing Pages & Ads Sourcing Long list Short list
15. You are the Product Your Portfolio is an Ad!
16. Ads Let’s watch some
17. Click the Buy button Session 2 meet expectations to land an interview
18. Users of your Portfolio Your future Boss Has a specific role for which they are interviewing & hiring Clicks the buy button (decides to call you for interview)
19. Managerial vs. Individual Contributor Roles
20. When starting your career 1. Find and pick a good boss who can also be a mentor 2. Find good problems to solve and solve them for 2-3 years
21. Internships 1. Find a company and a design problem 2. Create a solution, make a 10 slide deck and send it to the CEO or Lead Designer The secret career building tool
22. Internships 1. Find a company and a design problem 2. Create a solution, make a 10 slide deck and send it to the CEO or Lead Designer The secret career building tool
23. DaVinci’s Resume Master of matching expectations
24. Curate your Portfolio Activity 4 What work matches your brand & ad?
25. 1. Pick top 5 projects 2. Write a 180 word ad-copy that matches brand, tone, and pitch of your original ad 3. Gather screenshots, photos, etc. Activity 4
26. Making a compelling case Session 3 Show me the money
27. Inverted Pyramid of Information Keep it short & simple (KISS)
28. Case Studies Documenting 1. Problem + Background 2. Solution 3. Results
29. Burden of Proof Adding weight 1. Number & metrics that show improvement 2. Before & after images/ videos 3. Testimonials 4. Even failed projects are proof if they teach you something
30. Case Studies Documenting 1. Problem + Background 2. Solution 3. Results
31. Keeping it alive Session 4 Your portfolio is a living document
32. Common Portfolio Mistakes
33. Show Progress What changes as you gain experience?
34. Your Portfolio has Friends Behance, Dribble, Facebook, Instagram, etc.
35. Let’s talk @kingsidharth Twitter, Medium, Instagram