Design Portfolio Masterclass

Design Portfolio Masterclass

Slides from Design Portfolio Masterclass conducted at Zeta Office, Bengaluru, India on 7 Apr, 2019.

We discussed questions like:
1. What does a portfolio do?
2. What should we put in a portfolio?
3. How do we write a case study?
4. What goes through the minds of a recruiter and your future boss when looking at your portfolio?

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King Sidharth

April 07, 2019
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Transcript

  1. Design Portfolio masterclass by @kingsidharth HelloMeets Bangalore 7 April, 2019

    Designing a
  2. • Started entrepreneurial career when I was 12 • Worked

    with startups during senior school • Started a design agency after dropping out from college • Joined Instamojo founding team 6 years ago • Scaled Instamojo from 100 customers to 7 lakh customers cross the country • Interview over 50 designers a year
  3. Every portfolio ever How not to design a portfolio

  4. None
  5. Grid on point!

  6. Such process. Much wow.

  7. You are the Product Session 1 Your customer has a

    problem, are you the solution?
  8. Design a Portfolio Use your “empathy” sensors

  9. Users of your Portfolio Junior Recruiter Recruiter/ HR Your future

    Boss Scans resumes & portfolios to find match Does second level & other checks that need thinking Has a specific role for which they are interviewing & hiring
  10. It all begins with… Your future boss has a role

    to fill, a problem to solve Your future boss finds they need to hire for a role Approvals Budgeting J JD Are you the solution?
  11. User Journey Map Sourcing Long list Short list Interviews Make

    Offer Bigger the company more the number of steps
  12. Goal: Get an interview Sourcing Long list Short list Interviews

    Make Offer Your portfolio & resume works here
  13. Let’s make a user journey map for the hiring process

    Activity 1
  14. Landing Pages & Ads Sourcing Long list Short list

  15. You are the Product Your Portfolio is an Ad!

  16. Ads Let’s watch some

  17. Click the Buy button Session 2 meet expectations to land

    an interview
  18. Users of your Portfolio Your future Boss Has a specific

    role for which they are interviewing & hiring Clicks the buy button (decides to call you for interview)
  19. Managerial vs. Individual Contributor Roles

  20. When starting your career 1. Find and pick a good

    boss who can also be a mentor 2. Find good problems to solve and solve them for 2-3 years
  21. Internships 1. Find a company and a design problem 2.

    Create a solution, make a 10 slide deck and send it to the CEO or Lead Designer The secret career building tool
  22. Internships 1. Find a company and a design problem 2.

    Create a solution, make a 10 slide deck and send it to the CEO or Lead Designer The secret career building tool
  23. DaVinci’s Resume Master of matching expectations

  24. Curate your Portfolio Activity 4 What work matches your brand

    & ad?
  25. 1. Pick top 5 projects 2. Write a 180 word

    ad-copy that matches brand, tone, and pitch of your original ad 3. Gather screenshots, photos, etc. Activity 4
  26. Making a compelling case Session 3 Show me the money

  27. Inverted Pyramid of Information Keep it short & simple (KISS)

  28. Case Studies Documenting 1. Problem + Background 2. Solution 3.

    Results
  29. Burden of Proof Adding weight 1. Number & metrics that

    show improvement 2. Before & after images/ videos 3. Testimonials 4. Even failed projects are proof if they teach you something
  30. Case Studies Documenting 1. Problem + Background 2. Solution 3.

    Results
  31. Keeping it alive Session 4 Your portfolio is a living

    document
  32. Common Portfolio Mistakes

  33. Show Progress What changes as you gain experience?

  34. Your Portfolio has Friends Behance, Dribble, Facebook, Instagram, etc.

  35. Let’s talk @kingsidharth Twitter, Medium, Instagram