Design Portfolio Masterclass

Slides from Design Portfolio Masterclass conducted at Zeta Office, Bengaluru, India on 7 Apr, 2019.

We discussed questions like:
1. What does a portfolio do?
2. What should we put in a portfolio?
3. How do we write a case study?
4. What goes through the minds of a recruiter and your future boss when looking at your portfolio?

Transcript

1. Design Portfolio
   masterclass by @kingsidharth
   HelloMeets Bangalore 7 April, 2019
   Designing a
   

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2. • Started entrepreneurial career when I was 12
   • Worked with startups during senior school
   • Started a design agency after dropping out from college
   • Joined Instamojo founding team 6 years ago
   • Scaled Instamojo from 100 customers to 7 lakh
   customers cross the country
   • Interview over 50 designers a year
   

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3. Every portfolio ever
   How not to design a portfolio
   

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5. Grid on point!
   

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6. Such process. Much wow.
   

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7. You are the Product
   Session 1
   Your customer has a problem, are you the solution?
   

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8. Design a Portfolio
   Use your “empathy” sensors
   

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9. Users of your Portfolio
   Junior
   Recruiter
   Recruiter/
   HR
   Your future
   Boss
   Scans resumes &
   portfolios to find match
   Does second level & other
   checks that need thinking
   Has a specific role for which
   they are interviewing &
   hiring
   

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10. It all begins with…
    Your future boss has a role to fill, a problem to solve
    Your future boss finds they
    need to hire for a role
    Approvals Budgeting J
    JD
    Are you the solution?
    

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11. User Journey Map
    Sourcing Long list Short list Interviews Make Offer
    Bigger the company more the number of steps
    

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12. Goal: Get an interview
    Sourcing Long list Short list Interviews Make Offer
    Your portfolio & resume works here
    

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13. Let’s make a user journey
    map for the hiring process
    Activity 1
    

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14. Landing Pages & Ads
    Sourcing Long list Short list
    

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15. You are the Product
    Your Portfolio is an Ad!
    

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16. Ads
    Let’s watch some
    

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17. Click the Buy button
    Session 2
    meet expectations to land an interview
    

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18. Users of your Portfolio
    Your future
    Boss
    Has a specific role for which
    they are interviewing &
    hiring
    Clicks the buy button
    (decides to call you for
    interview)
    

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19. Managerial
    vs.
    Individual
    Contributor Roles
    

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20. When starting your
    career
    1. Find and pick a good boss who
    can also be a mentor
    2. Find good problems to solve and
    solve them for 2-3 years
    

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21. Internships
    1. Find a company and a design
    problem
    2. Create a solution, make a 10
    slide deck and send it to the
    CEO or Lead Designer
    The secret career building tool
    

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22. Internships
    1. Find a company and a design
    problem
    2. Create a solution, make a 10
    slide deck and send it to the
    CEO or Lead Designer
    The secret career building tool
    

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23. DaVinci’s Resume
    Master of matching expectations
    

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24. Curate your Portfolio
    Activity 4
    What work matches your brand & ad?
    

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25. 1. Pick top 5 projects
    2. Write a 180 word ad-copy that
    matches brand, tone, and pitch
    of your original ad
    3. Gather screenshots, photos,
    etc.
    Activity 4
    

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26. Making a compelling case
    Session 3
    Show me the money
    

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27. Inverted Pyramid of
    Information
    Keep it short & simple (KISS)
    

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28. Case Studies
    Documenting
    1. Problem + Background
    2. Solution
    3. Results
    

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29. Burden of Proof
    Adding weight
    1. Number & metrics that show improvement
    2. Before & after images/ videos
    3. Testimonials
    4. Even failed projects are proof if they teach
    you something
    

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30. Case Studies
    Documenting
    1. Problem + Background
    2. Solution
    3. Results
    

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31. Keeping it alive
    Session 4
    Your portfolio is a living document
    

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32. Common Portfolio
    Mistakes
    

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33. Show Progress
    What changes as you gain experience?
    

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34. Your Portfolio has
    Friends
    Behance, Dribble, Facebook, Instagram, etc.
    

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35. Let’s talk
    @kingsidharth
    Twitter, Medium, Instagram
    

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