The SEO roadmap is dead. The future of search is decided in real time.

Today, Search is accelerating, but SEO teams are still organised around roadmaps, cycles and IT tickets.

With LLMs, AI Overviews and now UCP, visibility shifts continuously, often faster than SEO teams can test, learn and deploy.

This delay doesn’t cost clicks. It costs money. Untested opportunities. Learnings never validated. Gains never scaled.

Paid media doesn’t fix the problem, it only masks the slowness.

In a Search ecosystem evolving in real time, the SEO roadmap has become technical debt.

The only viable path forward is a Real-Time-First SEO model: agentic systems to detect and decide, and EdgeSEO to deploy autonomously, without tickets, without delays, without dependency on IT.

Join us to discover how the SEO teams that will outperform in 2026 are already organising today.

Transcript

1. The SEO roadmap is dead. The future of Search is decided in real time. Valentine Jahan Fasterize
2. Bonjour! 🥐 2 📍 Based in Lyon, France 💼 +12 years in SEO industry 👾 Currently working at Fasterize
4. 4 Implement 410 status code for permanently removed pages Generate and implement FAQ blocks on PDP pages Dynamically populate <img alt> attributes with primary keywords Not much :’( Implement dynamic <title> tags based on key on-page content elements Going into the wrong direction
5. 5 $ £
7. Agentic SEO Edge SEO 7
8. AI agents are software systems that use AI to pursue goals and complete tasks on behalf of users. In SEO ? SEO Automation, SEO Data processing, SEO Content generation.. Type of agent: Retrieval agent, extraction agent, decision agent… No-code tools: Draft&goal, N8N, Make… 8
9. EdgeSEO deployed any technical recommendation at the CDN level. Without IT friction and in real time ! 9
11. 11 How to manage faceted pages in real time to get qualified traffic and direct revenue impact? AI strategy SEO strategy eCommerce Marketplace Actionable workflow #1 Improve overall organic visibility and revenue Optimise crawl budget Reducing operational overhead
12. 12 Faceted pages deployment with Agentic SEO x EdgeSEO Collect Analyse & Decide Generate Enforce Classification + scoring agent Facets combinaison Status URLs Search volume by intent LLM Actionable workflow #1 Monitor Retrieval agent + Scraper EdgeSEO Monitoring + Alert agent Match opportunities Decide Meta tags Hn structure Canonical FAQ Schema Sitemap Internal links Injects content into page template placeholders in bulk Technical criterias SEO & GEO KPIs Delivery KPIs Alert if needed Weekly Fully automated Weekly Fully automated Weekly Fully automated In real-time Continuous Alerts on anomaly Approval checkpoint
13. 13 How to optimise +2000 store pages for SEO and AI search at scale? AI strategy E-E-A-T strategy Local SEO Actionable workflow #2 Serve HTML-rendered content to bots Improve local visibility & brand reputation for AI search Reduce dev dependency Retail
14. 14 Store locator enrichment with Agentic SEO x EdgeSEO Collect & Analysis Generate Deploy LLM Local KW research Fan-out queries detection + Current URLs ←— Approval checkpoint—> Actionable workflow #2 Monitor Retrieval agent + crawler EdgeSEO Monitoring + Alert agent Content enrichment : reviews, hours, services Structured datas: LocalBusiness + FAQPage schema Full HTML served at the edge to bots for +2000 pages SEO + GEO KPIs Revenue tracking Velocity score Weekly Fully automated Weekly Fully automated In real time Continuous Alerts on anomaly
15. 15 Store pages at scale ✅ 2,000+ pages enriched automatically x10 of SEO clicks in 4 months 5K+ keywords Top 10 Citations in ChatGPT, Gemini, Claude Actionable workflow #2 Website analysed: one of France's leading home improvement retailers - datas from Sistrix Keywords
16. Want to explore next-gen deployment tools for your AI search strategy? Come and meet us at booth 62!