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API -talous - kultamuna vai hypekupla?

API -talous - kultamuna vai hypekupla?

Content in English. Presented at SAP seminar 25.10.2018 in Helsinki


Jarkko Moilanen, PhD

October 25, 2018


  1. Jarkko Moilanen (PhD), Author of API Economy book Jarkko@vimo.fi @kyyberi

    +358 40 535 9066 kultamuna vai hypekupla? API -talous
  2. Jarkko Moilanen, APItalisti.fi @kyyberi “What API Economy? Sounds like total

    Hardcore API developer and app wizard Viljami Kuosmanen “
  3. Jarkko Moilanen, APItalisti.fi @kyyberi We tend to overestimate the effect

    of a technology in the short run and underestimate the effect in the long run. Roy Amara ICT first - business follows Developers Most business people
  4. Jarkko Moilanen, APItalisti.fi @kyyberi 2000 Roy Fielding, (dissertation) Architectural Styles

    and the Design of Network-based Software Architectures
  5. Jarkko Moilanen, APItalisti.fi @kyyberi 2002 Jeff Bezos, “API Mandate” “All

    teams will henceforth expose their data and functionality through service interfaces. Anyone who doesn’t do this will be fired.”
  6. Jarkko Moilanen, APItalisti.fi @kyyberi but what the heck is API

    Economy Forbes writes about?
  7. Jarkko Moilanen, APItalisti.fi @kyyberi API Economy definition Company utilizes digital

    resources efficiently and quickly to create added value for own customers. Considering application developers as primary customers Building blocks utilized are own APIs and open APIs provided by other organizations (free or commercial) Source: Moilanen Jarkko et al, 2018, API-talous 101, Alma Talent 1 2 3
  8. Jarkko Moilanen, APItalisti.fi @kyyberi App - API - integration INTEGRATION

    Low level specific integrations or internal APIs No interest to let even partners access this far. Integration platform APP Tablet APP APP Tablet APP API Public Partner GET /products POST /order API Public Partner GET /products POST /order Tablet APP ERP, sales management, warehouse system, logistics system/provider Enduser applications and services developed internally or by 3rd parties Web app AR VR AI
  9. Jarkko Moilanen, APItalisti.fi @kyyberi Open data interface Internal and private

    APIs Open API Public API Partner API Yes Yes No No Yes Yes Yes No Yes Maybe Maybe No Yes Maybe No No Available for anyone to register? Public support available for adopting API? Pay for usage? Open license for data? Marjukka Niinioja & Jarkko Moilanen, API-talous 101 (2018) Let’s play API darts!
  10. Jarkko Moilanen, APItalisti.fi @kyyberi Hidden under the surface Public APIs

    (30 000) Partner APIs (“300 000”) Private APIs (millions) As API provider, treat them all alike - security - documentation - onboarding - support - tools Programmable Web 24.10.2018 20360 APIs
  11. Jarkko Moilanen, APItalisti.fi @kyyberi 2015 A lot of APIs, so

    what? Can you make money with APIs?
  12. Jarkko Moilanen, APItalisti.fi @kyyberi Pacman index - Revenue through APIs

    Is API Economy big? 80% 60% 90% but can you make money with just 1 API?
  13. Jarkko Moilanen, APItalisti.fi @kyyberi 100 000 businesses as customers, handles

    100 billion worth transactions, creates 1,5 billion revenue with 1 API Is API Economy big? allows individuals and businesses to receive payments over the Internet. Stripe provides the technical, fraud prevention, and banking infrastructure required to operate on-line payment systems Est. 2010
  14. Jarkko Moilanen, APItalisti.fi @kyyberi Developers are lazy bastards. Developers love

    tools. There’s never enough tools. Continual peer 2 peer learning is a way of life About developers...
  15. Jarkko Moilanen, APItalisti.fi @kyyberi API consumer segments (and roles) chasm

  16. Jarkko Moilanen, APItalisti.fi @kyyberi "API Economy contains love story. Developers

    in other companies are creating APIs for other developers" Business to Developer (B2D) Hardcore API developer and app wizard
  17. DX – focus on app developer needs API must have

    • Efficient (response time + purpose) • Reliable (performance + product future) • Easy onboarding (self service expected) • Getting started (console, examples) • Uptodate documentation • Support Jarkko Moilanen, APItalisti.fi @kyyberi Primary customer is developer, Secondary is the management
  18. Jarkko Moilanen, APItalisti.fi @kyyberi Business around APIs Components, APIs, CLI

    apps API development (APIOps) Automation (DevOps) IaaS/PaaS platforms Community management Marketing, API Catalogs API management, Training APIs (Results) Developer tools Sometimes free & open source with intention to lure in developers API management market size 2016 was 600 millions
  19. Jarkko Moilanen, APItalisti.fi @kyyberi API catalogs are becoming new platforms

    Catalog provides API discovery API catalogs contain more and more features found often in API management: • Developer relations • Tool marketing • API key management • Monetization • Documentation management • …
  20. Visible API Economy Trends Jarkko Moilanen, APItalisti.fi @kyyberi Design-First approach

    & Business driven Event-Driven APIs - subscribe patterns Demand based APIs - GraphQL Developer eXperience & relations rising
  21. Jarkko Moilanen (PhD), Author of API Economy book Jarkko@vimo.fi @kyyberi

    +358 40 535 9066 apitalous101.fi apitalisti.fi/podcast