Developers as customers and sales channel

Developers as customers and sales channel

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Jarkko Moilanen, PhD

May 29, 2020
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  1. Draw me a developer As consumers, learners and decision makers

    Long term API and Platform Economy professional with PhD degree (2017) built around network driven economy. Author of "API Economy 101" book (2018) ”Build for the developers” book (coming 2020) Doctor of Developer – dxdoctor.net. Chief Development Officer at the Platform of Trust. @Jarkko_Moilanen
  2. 100 Days DX 100daysdx.com DX Doctor – dxdoctor.net – Jarkko

    Moilanen @Jarkko_Moilanen Economics of the Developer eXperience Why DX matters in product development and sales 100 articles on what is Developer eXperience. The biggest open resource on Developer eXperience so far.
  3. Developers are typically presented as consumers Developers as learners They

    are decision makers as well DX Doctor – dxdoctor.net – Jarkko Moilanen @Jarkko_Moilanen 1 3 3 aspects + future 2
  4. DX Doctor – dxdoctor.net – Jarkko Moilanen @Jarkko_Moilanen Consumers

  5. 18,9 Million active software developers (21% growth during 2018) 45

    Million developers globally in 2030 DX Doctor – dxdoctor.net – Jarkko Moilanen @Jarkko_Moilanen Global developer population report 2019
  6. Western male thing DX Doctor – dxdoctor.net – Jarkko Moilanen

    @Jarkko_Moilanen Stack Overflow - Developer Survey Results 2019 A year before: • White or of European descent 74,2% • South Asian 11,5% • Hispanic 6,7% A year before: • Male: 92,9% • Female: 6,9% • NB, q...: 0,9%
  7. Early middle aged dominance? Becoming slightly younger? DX Doctor –

    dxdoctor.net – Jarkko Moilanen @Jarkko_Moilanen Stack Overflow - Developer Survey Results 2019 Age 2019 2018
  8. DX Doctor – dxdoctor.net – Jarkko Moilanen @Jarkko_Moilanen Stack Overflow

    - Developer Survey Results 2019 How to reach developers in social media? Average Joe and Jane are … Developers are packed in fewer channels https://www.statista.com
  9. DX Doctor – dxdoctor.net – Jarkko Moilanen @Jarkko_Moilanen Curious continuous

    online learners
  10. DX Doctor – dxdoctor.net – Jarkko Moilanen @Jarkko_Moilanen bachelor’s or

    master’s degree (professional devs 75%) have taught themselves a new language, framework, or tool outside of their formal education has participated in MOOC /online course during the past year 68% 60% Learners 86% Stack Overflow - Developer Survey Results 2019
  11. of the developers are in position to make purchases are

    in a position to make recommendations of the developers can spend 10 000$+ without authorization Global developer population report 2019 . https://sdata.me/GlobalDevPop19 DX Doctor – dxdoctor.net – Jarkko Moilanen @Jarkko_Moilanen 45% 38% 25% Decision makers behind the scenes 2019: 47,5+ Billion 2030: 112,5+ Billion
  12. B2D product strategy Make multiple compact services (with instant value

    + freemium) with relatively small annual costs (1k-2k€) DX Doctor – dxdoctor.net – Jarkko Moilanen @Jarkko_Moilanen
  13. DX Doctor – dxdoctor.net – Jarkko Moilanen @Jarkko_Moilanen We are

    5x too slow Market demand for mobile app development services will grow at least five times faster than the professional capacity to deliver them. Gartner
  14. DX Doctor – dxdoctor.net – Jarkko Moilanen @Jarkko_Moilanen “By 2024,

    low-codeapplication development will be responsible for more than 65% of application development activity.” Gartner, Magic Quadrant for Enterprise Low Code Application Platforms, 8 August 2019, [Paul Vincent, Kimihiko Iijima, Jason Wong, Mark Driver Yefim Natis Name(s)], 65% 35%
  15. Global Developer Population 2019 Community Edition DX Doctor – dxdoctor.net

    – Jarkko Moilanen @Jarkko_Moilanen 2018 Salesforce acquired MuleSoft for 6,5$ Billion 2019 Salesforce acquired Tableau for 15,3$ Billion 79% of Salesforce customers use apps made with low-code platform to boost business Low-code approach • Data centricity • Cloud-based architecture • Cross-platform support • Drag-and-drop (or point-and-click) tools • Flexibility The lightning platform
  16. DX Doctor – dxdoctor.net – Jarkko Moilanen @Jarkko_Moilanen Open source

    Web APIs Code Libraries No-Code / Low-Code 1990 2000 2010 2025 NPM established Fielding’s REST dissertation Glue period Lego period Component period Drag & drop period 65% of application development activity driven by low-code platforms traditional application or framework APIs Developer eXperience Periods
  17. dxdoctor.net #dxdoctor 100daysdx.com #100DaysDX Jarkko Moilanen (PhD) Chief Development Officer,

    Platform of Trust @Jarkko_Moilanen +358 40 535 9066