Developers as customers and sales channel

Transcript

1. Draw me a developer
   As consumers, learners and
   decision makers
   Long term API and Platform Economy professional
   with PhD degree (2017) built around network driven
   economy.
   Author of "API Economy 101" book (2018) ”Build for
   the developers” book (coming 2020)
   Doctor of Developer – dxdoctor.net.
   Chief Development Officer at the Platform of Trust.
   @Jarkko_Moilanen
   

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2. 100 Days DX
   100daysdx.com
   DX Doctor – dxdoctor.net – Jarkko Moilanen @Jarkko_Moilanen
   Economics of the Developer
   eXperience
   Why DX matters in product
   development and sales
   100 articles on what is Developer
   eXperience.
   The biggest open resource on
   Developer eXperience so far.
   

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3. Developers are
   typically presented as
   consumers
   Developers as learners
   They are decision
   makers as well
   DX Doctor – dxdoctor.net – Jarkko Moilanen @Jarkko_Moilanen
   1
   3
   3 aspects
   +
   future
   2
   

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4. DX Doctor – dxdoctor.net – Jarkko Moilanen @Jarkko_Moilanen
   Consumers
   

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5. 18,9 Million
   active
   software
   developers
   (21% growth during 2018)
   45 Million
   developers
   globally in
   2030
   DX Doctor – dxdoctor.net – Jarkko Moilanen @Jarkko_Moilanen
   Global developer population report 2019
   

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6. Western
   male thing
   DX Doctor – dxdoctor.net – Jarkko Moilanen @Jarkko_Moilanen
   Stack Overflow - Developer Survey Results 2019
   A year before:
   • White or of
   European descent
   74,2%
   • South Asian 11,5%
   • Hispanic 6,7%
   A year before:
   • Male: 92,9%
   • Female: 6,9%
   • NB, q...: 0,9%
   

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7. Early middle
   aged
   dominance?
   Becoming
   slightly
   younger?
   DX Doctor – dxdoctor.net – Jarkko Moilanen @Jarkko_Moilanen
   Stack Overflow - Developer Survey Results 2019
   Age
   2019
   2018
   

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8. DX Doctor – dxdoctor.net – Jarkko Moilanen @Jarkko_Moilanen
   Stack Overflow - Developer Survey Results 2019
   How to reach developers in social media?
   Average Joe and Jane are …
   Developers are packed in fewer channels
   https://www.statista.com
   

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9. DX Doctor – dxdoctor.net – Jarkko Moilanen @Jarkko_Moilanen
   Curious continuous online learners
   

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10. DX Doctor – dxdoctor.net – Jarkko Moilanen @Jarkko_Moilanen
    bachelor’s or master’s degree
    (professional devs 75%)
    have taught themselves a new
    language, framework, or tool
    outside of their formal
    education
    has participated in MOOC
    /online course during the past
    year
    68%
    60%
    Learners 86%
    Stack Overflow - Developer Survey Results 2019
    

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11. of the developers are in
    position to make purchases
    are in a position to make
    recommendations
    of the developers can
    spend 10 000$+ without
    authorization
    Global developer population report 2019 . https://sdata.me/GlobalDevPop19
    DX Doctor – dxdoctor.net – Jarkko Moilanen @Jarkko_Moilanen
    45%
    38%
    25%
    Decision makers
    behind the scenes
    2019: 47,5+ Billion
    2030: 112,5+ Billion
    

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12. B2D product strategy
    Make multiple compact services (with instant
    value + freemium) with relatively small annual
    costs (1k-2k€)
    DX Doctor – dxdoctor.net – Jarkko Moilanen @Jarkko_Moilanen
    

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13. DX Doctor – dxdoctor.net – Jarkko Moilanen @Jarkko_Moilanen
    We are 5x too slow
    Market demand for mobile app
    development services will grow
    at least five times faster than
    the professional capacity to
    deliver them.
    Gartner
    

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14. DX Doctor – dxdoctor.net – Jarkko Moilanen @Jarkko_Moilanen
    “By 2024, low-codeapplication
    development will be responsible for
    more than
    65% of application
    development activity.”
    Gartner, Magic Quadrant for Enterprise Low Code Application Platforms,
    8 August 2019, [Paul Vincent, Kimihiko Iijima, Jason Wong, Mark Driver
    Yefim Natis Name(s)],
    65%
    35%
    

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15. Global Developer Population 2019 Community Edition
    DX Doctor – dxdoctor.net – Jarkko Moilanen @Jarkko_Moilanen
    2018 Salesforce acquired
    MuleSoft for 6,5$ Billion
    2019 Salesforce acquired Tableau
    for 15,3$ Billion
    79% of Salesforce customers
    use apps made with low-code
    platform to boost business
    Low-code approach
    • Data centricity
    • Cloud-based architecture
    • Cross-platform support
    • Drag-and-drop (or point-and-click) tools
    • Flexibility
    The lightning platform
    

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16. DX Doctor – dxdoctor.net – Jarkko Moilanen @Jarkko_Moilanen
    Open source
    Web APIs
    Code Libraries
    No-Code / Low-Code
    1990 2000 2010 2025
    NPM established
    Fielding’s REST
    dissertation
    Glue period
    Lego period
    Component period
    Drag & drop period
    65% of application development activity driven
    by low-code platforms
    traditional application or
    framework APIs
    Developer eXperience Periods
    

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17. dxdoctor.net #dxdoctor
    100daysdx.com #100DaysDX
    Jarkko Moilanen (PhD)
    Chief Development Officer, Platform of Trust
    @Jarkko_Moilanen
    +358 40 535 9066
    

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