A/B Testing to Create Happy Users

245cee81a9c424266e5e401d844ea881?s=47 Lara Hogan
September 23, 2012

A/B Testing to Create Happy Users

We barely know our users. We know what technology they use, where they live, what they look at on our site - but we don't know their personality or decision-making process. However, A/B testing can give you insight into what works best for your audience on your site. It can make your stakeholders happy, it'll make your users happy, and it'll definitely make you happy.

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Lara Hogan

September 23, 2012
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