Psychological Tactics and Tricks for Web Design

568c90462309bc3d01a32cb42d2c6b06?s=47 Jonas Lekevicius
September 22, 2010

Psychological Tactics and Tricks for Web Design

In this speech I talk about various good and evil techniques and psychological tricks and how they can be applied to web design.

568c90462309bc3d01a32cb42d2c6b06?s=128

Jonas Lekevicius

September 22, 2010
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Transcript

  1. PSYCHOLOGICAL TACTICS&TRICKS FOR WEBDESIGN By Jonas Lekevicius

  2. GREAT IS VIDEO

  3. NOT REALLY. WEB —

  4. +

  5. PREDICT YOU CAN’T BEHAVIOR

  6. (INCEPTION) IDEAS GROWN ARE

  7. BRIGHT THE SIDE

  8. DESIGN THEORY

  9. PRO XI MI TY

  10. BALANCE

  11. CONTRAST

  12. ISOLATION

  13. CONTINUANCE

  14. SYMBOLS      

  15. FRINGILLA FELIS, SED PLACERAT METUS ELEIFEND IN. NULL TELLUS NISI,

    ULTRICES ET VIVERRA ELEIFEND, GRAVIDA SIT ERAT. SED A MAURIS NISI. SUSPENDISSE IMPERDIET CONS QUAM, QUIS INTERDUM METUS GRAVIDA NON. NULLA MAG PURUS, ADIPISCING TEMPUS FERMENTUM ET, FEUGIAT VIT EST. NAM QUAM TORTOR, MALESUADA ID EGESTAS NEC, CONSEQUAT EGET MAURIS. FUSCE VEST CONVALLIS SEMPER. NAM VIVERRA POI MASSA, ELEIFEND FACILISIS TURPIS SOLLICITUDIN PHARE TEXT
  16. COLORS

  17. DESIRE STRENGTH BOLDNESS EXCITEMENT DETERMINATION COURAGE

  18. FOOD ENTHUSIASM CHEERFULNESS STIMULATION CREATIVITY

  19. AFFORDABILITY ATTENTION-GRABBING COMFORT LIVELINESS INTELLECT HAPPINESS ENERGY

  20. RELAXING ENDURANCE CONFIDENT CASUALREASSURING EARTHY

  21. ECOLOGY DURABILITY RELIABILITY SAFETY HONESTY OPTIMISM HARMONY FRESHNESS

  22. INTERNET DEPTH STABILITY PROFESSIONALISMLOYALTY RELIABILITY HONOR TRUST

  23. LUXURY POWER NOBILITY MYSTERYROYALTY ELEGANCE MAGIC

  24. CONSERVATISM TRADITIONALISM INTELLIGENCE SERIOUSNESS

  25. SOPHISTICATION ELEGANCE FORMALITY STRENGTH MYSTERY

  26. SIMPLICITY CLEANLINESSPURITY NEWNESS VIRGINITY PEACEINNOCENCE

  27. None
  28. IMAGES

  29. None
  30. None
  31. DON’T LOOK HERE

  32. VIDEO

  33. None
  34. None
  35. ANCHORING

  36. DARK THE SIDE

  37. PERCEPTION WITHOUT AWARENESS

  38. None
  39. INTENTIONAL CONFUSION

  40. $1 = 100¢

  41. 100¢ = 10¢ • 10¢

  42. 10¢ = $0,1

  43. $1 = $0,1 • $0,1

  44. $1 = $0,01

  45. $1 = 1¢

  46. ROACH MOTEL

  47. GREEDY DEFAULTS

  48. None
  49. DARKPATTERNS.ORG

  50. SUBLIMINAL MESSAGES

  51. None
  52. THE END

  53. QUESTIONS?

  54. FLIXIC

  55. BYE