Psychological Tactics and Tricks for Web Design

In this speech I talk about various good and evil techniques and psychological tricks and how they can be applied to web design.

Transcript

1. PSYCHOLOGICAL TACTICS&TRICKS FOR WEBDESIGN By Jonas Lekevicius
2. GREAT IS VIDEO
3. NOT REALLY. WEB —
4. +
5. PREDICT YOU CAN’T BEHAVIOR
6. (INCEPTION) IDEAS GROWN ARE
7. BRIGHT THE SIDE
8. DESIGN THEORY
9. PRO XI MI TY
10. BALANCE
11. CONTRAST
12. ISOLATION
13. CONTINUANCE
14. SYMBOLS      
15. FRINGILLA FELIS, SED PLACERAT METUS ELEIFEND IN. NULL TELLUS NISI, ULTRICES ET VIVERRA ELEIFEND, GRAVIDA SIT ERAT. SED A MAURIS NISI. SUSPENDISSE IMPERDIET CONS QUAM, QUIS INTERDUM METUS GRAVIDA NON. NULLA MAG PURUS, ADIPISCING TEMPUS FERMENTUM ET, FEUGIAT VIT EST. NAM QUAM TORTOR, MALESUADA ID EGESTAS NEC, CONSEQUAT EGET MAURIS. FUSCE VEST CONVALLIS SEMPER. NAM VIVERRA POI MASSA, ELEIFEND FACILISIS TURPIS SOLLICITUDIN PHARE TEXT
16. COLORS
17. DESIRE STRENGTH BOLDNESS EXCITEMENT DETERMINATION COURAGE
18. FOOD ENTHUSIASM CHEERFULNESS STIMULATION CREATIVITY
19. AFFORDABILITY ATTENTION-GRABBING COMFORT LIVELINESS INTELLECT HAPPINESS ENERGY
20. RELAXING ENDURANCE CONFIDENT CASUALREASSURING EARTHY
21. ECOLOGY DURABILITY RELIABILITY SAFETY HONESTY OPTIMISM HARMONY FRESHNESS
22. INTERNET DEPTH STABILITY PROFESSIONALISMLOYALTY RELIABILITY HONOR TRUST
23. LUXURY POWER NOBILITY MYSTERYROYALTY ELEGANCE MAGIC
24. CONSERVATISM TRADITIONALISM INTELLIGENCE SERIOUSNESS
25. SOPHISTICATION ELEGANCE FORMALITY STRENGTH MYSTERY
26. SIMPLICITY CLEANLINESSPURITY NEWNESS VIRGINITY PEACEINNOCENCE
28. IMAGES
31. DON’T LOOK HERE
32. VIDEO
35. ANCHORING
36. DARK THE SIDE
37. PERCEPTION WITHOUT AWARENESS
39. INTENTIONAL CONFUSION
40. $1 = 100¢
41. 100¢ = 10¢ • 10¢
42. 10¢ = $0,1
43. $1 = $0,1 • $0,1
44. $1 = $0,01
45. $1 = 1¢
46. ROACH MOTEL
47. GREEDY DEFAULTS
49. DARKPATTERNS.ORG
50. SUBLIMINAL MESSAGES
52. THE END
53. QUESTIONS?
54. FLIXIC
55. BYE