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Enabling Innovation using Lean Startup

Lukas Fittl
November 06, 2012

Enabling Innovation using Lean Startup

Keynote At Smidig Conference 2012 in Oslo, Norway.

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Learn more at http://spark59.com/

Lukas Fittl

November 06, 2012
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  1. Using Lean Startup & Innovation Accounting LUKAS FITTL @lfittl spark59.com

    ENABLING INNOVATION Lean Startup is trademarked by Eric Ries and used with permission. Business Model Canvas is created by Alex Osterwalder and licensed under CC-BY-SA.
  2. Agile / XP / SCRUM Risk Time Release! BUILD Release!

    BUILD Release! BUILD Release! BUILD
  3. “State, before you do the work, this is what I

    believe will happen, and when you do the the work see whether it happens or not.” - Jabe Bloom
  4. We believe that users will create a 3D avatar and

    spend more time on other users profiles. Hypothesis:
  5. 50% of newly signed up users will create a 3D

    avatar, Avg time spent on user profiles will go from 30s to 1min+ Falsifiable Hypothesis:
  6. Background EXPERIMENT REPORT Author: Title: Created: Experiment Scope Minimum Build

    Plan Lean Stack by Spark59.com Falsifiable Hypothesis Validated Learning Results Next Action What are you trying to learn or achieve? List the build plan step by step to get your measurement and experiment. How many and/or how long will the experiment last? [DATE] [NAME] [TITLE] Your list of statements on the expected outcome of the experiment. Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome] Enter the data. Summarize your learning from the experiment. VALIDATED or INVALIDATED Whatʼs the next experiment?
  7. Background EXPERIMENT REPORT Author: Title: Created: Experiment Scope Minimum Build

    Plan Lean Stack by Spark59.com Falsifiable Hypothesis Validated Learning Results Next Action What are you trying to learn or achieve? List the build plan step by step to get your measurement and experiment. How many and/or how long will the experiment last? [DATE] [NAME] [TITLE] Your list of statements on the expected outcome of the experiment. Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome] Enter the data. Summarize your learning from the experiment. VALIDATED or INVALIDATED Whatʼs the next experiment?
  8. Quantify Your Goals Falsifiable Hypothesis Your list of statements on

    the expected outcome of the experiment. Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome]
  9. Set Scope & Timebox Experiment Scope How long will the

    experiment last? Minimum Build Plan List the build plan step by step to get your measurement and experiment.
  10. 1. Context - Why is this relevant? 2. Quantify Your

    Goals 3. Set Scope & Timebox Planning an Experiment
  11. Concepts for making this work: 1. Product Ownership 2. Shared

    Understanding 3. Accountability 4. Scoping & Timeboxing
  12. “Shared understanding is about getting everyone to walk in the

    other person’s shoes a little.” Bill Scott - UX at Netflix, PayPal This includes the business owner’s shoes!
  13. Auditable Tie the numbers back to actual customers, so you

    can verify the metric and believe in it.
  14. ACQUISITION ACTIVATION RETENTION REVENUE REFERRAL How do users find you?

    Do users have a reat first experience? Do users come back? How do you make money? Do users tell others? Dave McClure’s AARRR Metrics
  15. ACQUISITION ACTIVATION RETENTION REVENUE REFERRAL Value Metrics How do users

    find you? Do users have a great first experience? Do users come back? How do you make money? Do users tell others?
  16. ACQUISITION ACTIVATION RETENTION REVENUE REFERRAL How do users find you?

    Do users have a great first experience? Do users come back? How do you make money? Do users tell others? Growth Metrics
  17. Background EXPERIMENT REPORT Author: Title: Created: Experiment Scope Minimum Build

    Plan Lean Stack by Spark59.com Falsifiable Hypothesis Validated Learning Results Next Action What are you trying to learn or achieve? List the build plan step by step to get your measurement and experiment. How many and/or how long will the experiment last? [DATE] [NAME] [TITLE] Your list of statements on the expected outcome of the experiment. Use this format: [Specific Repeatable Action] will [Expected Measurable Outcome] Enter the data. Summarize your learning from the experiment. VALIDATED or INVALIDATED Whatʼs the next experiment?
  18. What will you do next based on your learning? Next

    Action Whatʼs the next experiment?
  19. Understand Problem: Explorative Customer Interviews De ne Solution: User Testing

    With Prototypes Validate Qualitatively: Release MVP and hand-collect feedback 10s to 100s of customers Verify Quantitatively: Partial Rollout or Split Test and measure improvement 100s to 10,000s of customers