We're often so preoccupied with keeping our clients happy that, as project managers, we never calculate the true cost of losing the confidence of our teams. Without them, we're sunk.
When we put our teams first, our clients can let go and trust the process. How do we get there? We can learn the scripts, build trust with our teammates, and get them scoping, giving feedback and vetting prospect leads. As PMs, we have more power in our pinky fingers than a thousand clients.
Together we can make this digital industry better. We just have to know where to start. And it starts with our team.