Vancouver Words & pixels workshop

We've brought it all home, folks. Learn how a content and design together approach can transform and augment your content and launch your messages into space.

Transcript

1. PIXELS WORDS+
2. Rachel Gertz Travis Gertz Kenneth Ormandy @TheStrayMuse @TravisGertz @KennethOrmandy @louderthanten louderthanten.com kennethormandy.com
3. washrooms recycling/garbage exits buzzer food afterparty Housekeeping
4. Wifi Network PullFocus Auditorium-5G Password PullFocus8306
5. Agenda 10 to 1:30 pm Part 1: Play it as it lays Part 2: Polishing content turds LUNCH (45 min) 1:30 to 5 pm Part 3: After a little spruce Part 4: Extracting emotion BREAK (15 min) Part 5: Making content & design love QA 5:15 to 7:30 pm After party at Revel
6. Anything you want us to cover?
7. Louder Than Ten wants to provide a fun, safe event experience for all of you regardless of your gender, gender identity and expression, sexual orientation, ability, physical appearance, body size, race, age or religion. We won’t tolerate harassment of participants. If you break these rules, you may be asked to leave and barred from future events.
 
 Need help? Talk to Travis, Rachel, or Anna directly, or email us at hello@louderthanten.com Code of conduct
8. heroimages.com
9. craftcms.com
10. teamgantt.com
11. teampassword.com/words
12. fairgoods.com
13. get.cushionapp.com/louderthanten
14. webflow.com
15. Let’s begin
16. you? Who’s
17. Gathering Curating Maintaining Content Strategy Content
18. Express information Design
19. Content nightmares
20. Content first.
21. Play it as it lays 15–20 minutes Part 1
22. Example
23. What did you struggle with? What’s it like to work with content first? How did it go?
24. Part 2 How to polish a content turd 45–60 minutes
25. Example
26. What did you struggle with? How did it feel to strip things down? How did it go?
27. Show & tell
28. Research Content Design Development
29. Talk about it… Content: creates value Writers: estimate & scope Contract: build writing in
30. The writer starts the show Kickoff Research Design Strategy Launch
31. Define your GOALS
32. Collaborate on content Write your draft
33. LUNCH BREAK 45 minute
36. EVERYTHING LOOKS THE SAME
37. EVERYTHING SOUNDS THE SAME
38. Our product is boring. We create terrible experiences Every Company
39. Web content is boring. We create terrible experiences Every Company Stop reading this crap we’ve produced and sign up for our crappy newsletter so you can receive more crap.
40. Web content is boring. We create terrible experiences Every Company Stop reading this crap we’ve produced and sign up for our crappy newsletter so you can receive more crap. I see you didn’t buy our crap. Do you need help trying our crap? I’m here if you need me to go over any crap with you…
45. We don’t care about content. We only care about what it can do for us.
46. But what if we did?
47. Content first.
48. Content first. So we know how big to make the boxes.
49. Content Design
50. Content Design Do we even need boxes?
51. Design with expression to augment the message of the content
52. Content & design working together
54. AMPLIFIES Design the message.
55. We can do this on the web…
56. COLOUR
58. TyPe
60. size style and
62. Media that rides with the content.
64. INTER
 ACTIVITY
65. Kenneth! Show us how?
66. type
67. Web type specimens
68. Web type specimens are web type specimens
69. The web is not print
70. The web is not “not print”
71. The web is a medium
75. https://www.instagram.com/p/8iwizngVbJ
79. moriston.losttype.com Design & Dev Type design Editing Distributor Kenneth Ormandy Riley Cran Danelle Cheney The Lost Type Co-op Moriston type specimen site
81. You be the copy writer
83. 1403.slantedhall.com Design & Dev Type design Distributor Kenneth Ormandy Jeff Kellem Slanted Hall 1403 Vintage Mono Pro site
90. escafina.losttype.com Design & Dev Type design Additional design Distributor Kenneth Ormandy Riley Cran Danelle Cheney, Dan Gneiding The Lost Type Co-op Escafina type specimen site
95. tofino.losttype.com Design Development Type design Distributor Alanna Munro, Kenneth Ormandy Kenneth Ormandy Alanna Munro The Lost Type Co-op Tofino type specimen site
101. regina-black.losttype.com Design Development Type design Distributor Charles&Thorn, Kenneth Ormandy Kenneth Ormandy Charles&Thorn The Lost Type Co-op Regina Black site
105. sadmag.ca/secrets Art direction Emoji design Design Development Pamela Rounis Kenneth Ormandy Pamela Rounis Kenneth Ormandy SAD Mag #sadsecrets
109. Your medium
110. Copy process, not results
111. Have some fun with it!
112. Have some fun with it! Make
113. Extracting emotion 45–60 minutes Part 3
114. EMPATHY is not a phase
115. MAKE IT SING
116. What were the challenges? What were the rewards? How do you think your audience would feel? How can this work for other projects? How did it go?
117. Take a BRE AK 15 minutes
118. Making content & design love Part 4 60–80 minutes
119. Let’s re-humanize
120. What were the challenges? What were the rewards? How do you think your audience would feel? How can this work for other projects? How did it go?
121. Show & tell
122. We have the tools
123. Build systems that anticipate variation.
124. Systems that augment humanity. Not replace it.
125. Prototype with content Good content that says something, but doesn’t need to be final.
126. livewires.io
128. craftcms.com
135. ?
136. louderthanten.com @louderthanten Rachel Gertz
 @TheStrayMuse Travis Gertz @TravisGertz Resources lt10.co/words-and-pixels
137. AFTER PARTY! Revel Room Across the street Upstairs