On the web, everything looks the same. Let’s fix that. Instead of a first or last approach, let’s look at design and content in tandem.
We’re going to take you through a hands-on design and content approach that bites its thumb at boring trends without compromising the effectiveness of your UIs. Learn the business case behind flexible content and design systems that you won’t need to sell to your clients. We’ll partner up and play the roles of writer and designer, break out the pencils, and source, gather, position, and improve your content. Then, together, we’ll demonstrate how design can create stronger microcopy, editorial messaging, and calls to action. By the end of this workshop, you’ll be dying to trade your Open Sans and coffee cup headers for something a little bolder. Prepare your marketing team. They might not be ready for this.
There is a big disconnect between design and content development on the web. The technology and the organizations powered by it have built silos around the roles in our industry… especially around design and writing. We want to break those barriers and improve collaboration on our teams in pursuit of a more expressive and diverse digital culture. Doing so will hopefully extend our relevance well into the age of automation and artificial intelligence (and make our jobs a lot more fun in the process). What better way than to demonstrate how to do this in a safe, hands-on, exploratory way.
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