Words & Pixels With Love

On the web, everything looks the same. Let’s fix that. Instead of a first or last approach, let’s look at design and content in tandem.

We’re going to walk you through a straightforward design and content approach that bites its thumb at boring trends without compromising the effectiveness of your UIs. Learn the business case behind flexible content and design systems that you won’t need to sell to your clients. We’ll teach you great ways to source, gather, position, and improve your content while giving examples of how design can create stronger microcopy, editorial messaging, and calls to action. By the end of this talk, you’ll be dying to trade your Open Sans and coffee cup headers for something a little bolder. Prepare your marketing team. They might not be ready for this.

https://louderthanten.com/events/words-pixels-with-love

Transcript

1. with love PIXELS WORDS &
3. Bullshit
5. Our product is boring. We create terrible experiences Every Company
6. Web content is boring. We create terrible experiences Every Company Stop reading this crap we’ve produced and sign up for our crappy newsletter so you can receive more crap.
7. Web content is boring. We create terrible experiences Every Company Stop reading this crap we’ve produced and sign up for our crappy newsletter so you can receive more crap. I see you didn’t buy our crap. Do you need help trying our crap? I’m here if you need me to go over any crap with you…
10. We don’t care about content. We only care about what it can do for us. Johnny Appleseed
11. Centralize Neutralize Dehumanize
13. Let’s re-humanize
14. Priorities Processes Systems
15. Priorities
18. Money People Speed Quality
20. Money People Speed Quality
21. WHY
22. Empathy
23. We create terrible Every Company Stop reading this crap and sign up for our c so you can receiv Chauffeur Cool. Let’s do this.
24. We create terrible Every Company Stop reading this crap and sign up for our c so you can receiv Planck What is it saying? Why should we care? How will it impact us? Is there a better idea? How do we know?
25. Process
26. Content first.
27. Content first. So we know how big to make the boxes.
28. Content first = Content last
29. Research Content Design Development
30. Content Design
31. Content Design Do we even need boxes?
32. Writers on the team
33. WORDS
34. Collaborate on content Designers involved in content development
35. Collaborate on design Writers involved in design process
36. AMPLIFIES Design the message.
37. Graphics that work exclusively with the content.
38. TYPE Understand
39. COLOUR
43. We have the tools
44. Systems
45. Built for automation. Built for repetition. Built for consistency.
47. Build systems that anticipate variation.
48. livewires.io
49. craftcms.com
53. livewires.io
54. Systems should augment humanity. Not replace it.
56. louderthanten.com @louderthanten Rachel Gertz
 @TheStrayMuse Travis Gertz @TravisGertz Resources lt10.co/words-and-pixels