Writing & Design: How to fall in love with both at the same time

It’s not content first. It’s content and design together. Punch it up with some emotion, and we have a damn fine story.

Changing the way we think about the role and function of content and design means we can unhinge our creative design drawer and go wild. We can let content and design play and reform themselves on the virtual page whether we’re building technical, journalistic, editorial, or reflective works. It doesn’t matter, when the work we create plays with our senses, it comes to life. That’s where we’re headed.

Putting content and design together helps us:
* Scope projects better, tightens the design creation and development process
* Determine how the app or site aligns with our business goals (if they don’t, why are we building this?)
* Puts us in the project drivers’ seat to govern direction and features
* Eliminates our clients anxiety over having to produce content herself

Adding emotion to our process means:
* We give our direction a tail fin; it already leans and energizes the design
* It strengthens our project’s intent; it leaves a lingering impression
* It simplifies the message. We can operate without a mess.

Access our how-to guide: http://lt10.ca/ox

Transcript

1. Writing Design How to fall in love with both at the same time
2. Content Strategy Content Gathering Curating Maintaining vs
3. Express Content Design is how you
4. Emotion Our native tongue Designing for Emotion Aarron Walter
5. Nightmares
6. Content before design?
7. Content before design? Content & design
8. Part A How to polish a content turd
9. Exercise 1 Play it as it lays 5–10 minutes Part A Check out the exercise handouts here: http://lt10.ca/oy
10. Example
11. Part A Exercise 2 After a little spruce 15–20 minutes
12. Let’s review How did the copy change? How did this exercise affect the design?
13. Content myths
14. Expensive Content myths
15. Expensive Takes too long Content myths
16. Expensive Takes too long Not my job Content myths
17. Set up great content
18. Talk about it Value Estimating Contract
19. Begin with the writer
20. Do a content audit, analysis, plan
21. Write great content
22. Research & strategy Voice & tone Core page/state goals First draft Prototype with content Iterate Designing content
23. This is great work
24. https://www.youtube.com/watch?v=NcYcapokV9I
25. TYPOGRAPHY COLOUR MESSAGE
28. http://lt10.ca/ov We can do this online
29. http://lt10.ca/ow
30. http://buildwithcraft.com We have better tools
31. Part B CONTENT, DESIGN, AND A BLAST OF EMOTION
32. Part B Exercise 1 Extracting emotion 20–30 minutes
33. Part B Exercise 2 Making content & design love 30–40 minutes
34. Example
35. Let’s review What were the challenges? What were the rewards? How does your audience feel? How can this work for other projects?
36. Emotion A damn good story + = Content & design
37. ?
38. A tasty resource treat http://lt10.ca/ox
39. s LouderThanTen.com @LouderThanTen @TravisGertz @TheStrayMuse Thanks Rachel Gertz Travis Gertz