The key to supercharged e-commerce profits

Lucia Dello specialises in turning complex data into meaningful insights to optimise company strategy and operations.

She has extensive experience analysing diverse data types across various industries since 1998, both in-house and as a consultant.

Lucia created her solution, The Dello Method, to analyse e-commerce sales data during lockdown when she spotted a more efficient way to achieve e-commerce success.

Transcript

1. The key to supercharged e- commerce profits Lucia Dello https://www.linkedin.com/in/luciadello/ Speakerdeck.com/luciadello
2. Breaking the Built-in Failure Cycle
3. Win client Campaign: brief, plan, run, results Make money Incomplete picture Unpaid invoice, lose client Complete picture Invoice is paid, client retained
4. • About • SME examples >Acquisition >Average Order Values >Retention Talk Overview
5. Credit risk analyst Marketing analyst Portfolio analyst Debt analyst
6. “If you can’t measure it, you can’t manage it” Peter Drucker, Father of Management Science
7. Data Solutions Data Warehouse Dashboard & Insights
8. Acquisition #brightonseo Lucia Dello
9. Basic, Better, Best
10. Sales Stock Estimate Refunds Stock Basic Better Best 34% 29% 7% 6% 4% 36%
11. • £ new • Housekeeping • Segments • KPI’s aligned Profits checklist: acquisition
12. Tyler Vigen: Spreading Love and Margarine: An examination of the Butter-Splitter Correlation in Maine Avoid rabbit holes
13. Average Order Values #brightonseo Lucia Dello
14. Why have our order values dropped?
15. Grouped Order Values <£50 £50-<£100 £100+
16. Products per Order 0% 20% 40% 60% 80% 100% Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 3+ products 2 products 1 product
17. Does this same relationship work?
18. Orders analysis
19. Driving factors • Seasonality • Wholesale and Retail • Giftsets • Subscriptions • Order value offers
20. • Profit on sales • Cashflow • Discounts • Refunds • Exchanges • Shipping Profits checklist: financials
21. Retention #brightonseo Lucia Dello
22. Customer lifetime values Do your KPI’s align with the long-term view of success?
23. • £ repeat • Opt-outs • Concentrations • Opportunities • % spend at 3m • Fully costed Profits checklist: retention
24. Are you sizzlin’ hot?
25. Portfolio value +6% Acquisition X AOV X Retention +18% -10% 0% What if ….+17%
26. Join my waitlist E-commerce SEO 15:20 in Massmedia Thanks for Listening Lucia Dello Connect / get slides Panel https://www.delloinsights.com/