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Welcome to the Jungle
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Lucy Spence
April 20, 2013
Design
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Welcome to the Jungle
26 tips about product management from the animal kingdom
Lucy Spence
April 20, 2013
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Transcript
WELCOME TO THE JUNGLE 26 tips about product management from
the animal kingdom
@lucyjspence
DEVELOP A THICK SKIN SEEK HONEST FEEDBACK, RESPOND POSITIVELY &
DON’T GET DISHEARTENED
IF YOU’RE NOT BUSY YOU’RE DOING IT WRONG BUT JUST
BECAUSE YOU ARE BUSY DOESN’T MEAN YOU’RE DOING IT RIGHT
SPEED IS IMPORTANT BUT YOU NEED AGILITY AS WELL OR
YOU WILL MISS YOUR TARGET
HAVE A DRINK WHEN YOU GET THE CHANCE USE THE
TIME WHEN THE PACE SLOWS TO REVIVE & REFRESH YOURSELF
DON’T GET IN THE WAY OF A RAMPAGING ELEPHANT STEER
IT FROM ITS BACK INSTEAD
BE CAPABLE IN ALL ENVIRONMENTS YOU NEED TO BE COMFORTABLE
IN BUSINESS, TECH AND DESIGN
“Success is a little like wrestling a gorilla. You don't
quit when you're tired. You quit when the gorilla is tired.” - Robert Strauss
LOOK OUT FOR UNEXPECTED KILLERS THINGS WILL CATCH YOU OFF
GUARD – PROTECT YOURSELF IN PREPARATION
BE COLD BLOODED WHEN YOU NEED TO BE BE RUTHLESS
WITH PRIORITISATION AND SAYING NO
WHEN STUCK JUST GO WITH THE FLOW JUST STARTING WILL
DEVELOP YOUR THOUGHTS
ADAPT TO YOUR ENIRONMENT DONT BE AFRAID TO BE DIFFERENT
IF IT SERVES A PURPOSE
LOOK AT THINGS FROM DIFFERENT ANGLES ASK OPINION FROM PEOPLE
THAT ARE DIFFERENT FROM YOU
KEEP ON THE LOOK OUT & WARN OTHERS HAVE A
BROAD FOCUS AND LOOK TO OTHER INDUSTRIES FOR DISRUPTION
TO FIND MAGIC YOU MAY NEED TO LOOK IN UNEXPECTED
PLACES DEVELOP A SET OF RELIABLE TECHNIQUES FOR THINKING ABOUT PROBLEMS
HAVE FINGERS IN LOTS OF PIES THE MORE ASPECTS OF
A BUSINESS YOU ARE FAMILIAR WITH, THE MORE EFFICIENT YOU WILL BE
PROTECT WHAT IS IMPORTANT WRITE TENETS SO YOU DONT GET
LOST ALONG THE WAY
FIRST IMPRESSIONS ARE IMPORTANT YOU WILL HAVE TO SELL IDEAS
AND HOW YOU DO THAT IS AS IMPORTANT AS THE IDEA ITSELF
GUIDE THE TEAM THROUGH THE DARK TO ACHIEVE THE IMPOSSIBLE
YES, IT WILL FEEL LIKE YOU ARE PULLING A FAT MAN ALONG AND HE WILL GET ALL THE CREDIT BUT THAT IS THE JOB
TAKE TIME TO REACT COMPLEX DECISIONS REQUIRE TIME – ASSESS
THE COMPLEXITY OF A DECISION BEOFRE TRYING TO MAKE IT
TEAMS CAN ACHIEVE THE IMPOSSIBLE BUT EVERYONE NEEDS TO UNDERSTAND
THEIR ROLE AND THE GOAL
DEAL WITH THE SPIKEY ISSUES SPEND TIME WORKING OUT THE
COMPLEX PARTS AND TACKLE THEM FIRST
PICK OVER THE CARCASSES DO RETROSPECTIVES AND INCORPORATE THE LEARNINGS
BE YOUR OWN DOCTOR AND HEAL YOURSELF KEEP TRACK OF
HOW YOU ARE DOING – MONITOR MOTIVATION AND STRESS LEVELS AND ADJUST YOUR WORKLOAD ACCORDINGLY
NOTHING IS PERFECT THERE WILL ALWAYS BE THINGS THAT DON’T
FIT. WORK WITH THEM
DONT BURN OUT BURN OUT OFTEN DAMAGES RELATIONSHIPS AND ALWAYS
SLOWS YOU DOWN SO YOU MAY AS WELL SLOW DOWN BEFORE YOU BECOME A NIGHTMARE TO WORK WITH
BRANDING IS VERY INFLUENTIAL ALIGN THE PRODUCT AND THE BRAND