Storymaker

Monozukuri Hub Meetups- The Power of storytelling_14.Dec.2016
Speaker:Björn Eichstädt | Storymaker

Transcript

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   09.12.16 1
   ストーリーメーカー
   © Storymaker Tübingen | München | Berlin | Beijing 2016
   OR:
   HOW TO BUILD YOUR
   NARRATIVE IDENTITY
   by Bjoern Eichstaedt
   ビョルン・アイヒシュテット
   The Power of Storytelling
   @MTRL Kyoto, December 14th, 2016
   STORY
   DESIGN
   

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   09.12.16 2
   ストーリーメーカー
   • Strategic story consulting, PR, digital communications and corporate publishing
   • Founded in 2001
   • Run by Heidrun Haug and Björn Eichstädt as Managing Partners
   • Employees: 42
   • Offices: Tübingen, Munich, Berlin, Beijing
   • We work for start-ups as well as large international corporations
   (Technology-driven companies in B2C and B2B, IT, telecommunications & mobile, machinery systems, engineering,
   consumer electronics, automotive etc. )
   • Market entry support、localization and communications for Germany and Europe (with partner agencies)
   • Strategic approach: The “story” as the core for multiple operational communication approaches
   © Storymaker Tübingen | München | Berlin | Beijing 2016
   

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   09.12.16 3
   OUR PHILOSOPHY
   RIGINALS
   TRENDS COME AND GO,
   REMAIN.
   © Storymaker Tübingen | München | Berlin | Beijing 2016
   

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   STRONG STORIES IN A WORLD
   FULL OF LOGOS AND CONTENT
   09.12.16 4
   It’s become harder for companies to differentiate themselves and get noticed. In
   order for people to trust them and believe in them, companies must be original
   and credible in their communications.
   The key lies in the company’s, person’s or product’s story, which is
   always unique.
   ST RY
   © Storymaker Tübingen | München | Berlin | Beijing 2016
   

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   Don’t believe me? Maybe you believe him.
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   © Storymaker Tübingen | München | Berlin | Beijing 2016
   

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   MY STORY FOR YOU
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   © Storymaker Tübingen | München | Berlin | Beijing 2016
   

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   MY STORY FOR YOU
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   It‘s a story about love, technology and storytelling.
   © Storymaker Tübingen | München | Berlin | Beijing 2016
   

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   MY STORY FOR YOU
   09.12.16 8
   With a beginning... ...a transformational moment... ...and an outlook.
   © Storymaker Tübingen | München | Berlin | Beijing 2016
   

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   ANOTHER STORY FOR YOU
   09.12.16 9
   It‘s a story about enabling connections between people around the world.
   © Storymaker Tübingen | München | Berlin | Beijing 2016
   

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    ANOTHER STORY FOR YOU
    09.12.16 10
    With a beginning... ...wild decisions... ...transformation... ...and an exciting vision.
    © Storymaker Tübingen | München | Berlin | Beijing 2016
    

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    THE PRODUCT AS PROTAGONIST
    09.12.16 11
    It‘s a story about a camera that was created to record things you have not seen before.
    © Storymaker Tübingen | München | Berlin | Beijing 2016
    Or a story about a telephone that was built to connect home and mobile, work
    and life, smart life and smart home, in a way you have not experienced before.
    

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    A STORY…
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    Consists of:
    •Selected and wisely chosen story elements
    •An audience
    •Characters and human elements
    •A beginning
    •Decisions
    •Struggles
    •Transformations
    •An outlook into the future
    And is transported through:
    •Actions
    •Products
    •Telling
    •Topics
    •Visuals
    •PR Activities
    •Digital Communications
    •Events
    •Analogies
    In tasty and digestable portions
    Is:
    •The narrative essence of a person,
    a company or a product for a
    specific audience
    ST RY
    © Storymaker Tübingen | München | Berlin | Beijing 2016
    

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    A STORY IS LIKE DASHI
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    Consists of:
    And is transported through:
    Is:
    © Storymaker Tübingen | München | Berlin | Beijing 2016
    

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    A STORY IS LIKE DASHI
    09.12.16 14
    © Storymaker Tübingen | München | Berlin | Beijing 2016
    うまい！
    

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    IT TASTES GOOD AND CUSTOMERS AND MEDIA LIKE TO
    RETELL IT
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    © Storymaker Tübingen | München | Berlin | Beijing 2016
    Reaching the publication of over 500 articles in
    Germany with an ad equivalent of 1.5 Million Euro,
    reaching over 50 Million readers in less than 6 months
    in media as diverse as lifestyle, daily newspapers,
    technology and more – with a very limited budget.
    

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    WHAT WE DO
    09.12.16 16
    Media & analyst relations
    Trade and product
    communications
    Business media
    International PR
    Journalist delegations
    Press events
    Press distribution lists
    Press clipping service
    DIGITAL
    COMMUNICATIONS
    Corporate publishing
    Film/video/
    animation
    Corporate books
    Ghostwriting
    White papers
    Website content
    PUBLIC
    RELATIONS
    CORPORATE
    PUBLISHING
    Social media
    Campaigns
    Monitoring
    Social media coaching
    SEO
    Blogs
    Online publications
    Social media conversations
    Events
    Blogger relations
    Online media
    Workshops
    Evaluation
    Crisis communications
    ST RY
    User stories
    STORYLISTENING
    STORYMAKING
    STORYDOING
    STORYTELLING
    © Storymaker Tübingen | München | Berlin | Beijing 2016
    

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    CREATE YOUR STORY FOR EUROPE WITH US
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    © Storymaker Tübingen | München | Berlin | Beijing 2014
    www.storymaker.de b.eichstaedt@storymaker.de
    

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