Monozukuri Hub Meetups- The Power of storytelling_14.Dec.2016 Speaker:Björn Eichstädt | Storymaker
Page09.12.16 1ストーリーメーカー© Storymaker Tübingen | München | Berlin | Beijing 2016OR:HOW TO BUILD YOURNARRATIVE IDENTITYby Bjoern Eichstaedtビョルン・アイヒシュテットThe Power of Storytelling@MTRL Kyoto, December 14th, 2016STORYDESIGN
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Page09.12.16 2ストーリーメーカー• Strategic story consulting, PR, digital communications and corporate publishing• Founded in 2001• Run by Heidrun Haug and Björn Eichstädt as Managing Partners• Employees: 42• Offices: Tübingen, Munich, Berlin, Beijing• We work for start-ups as well as large international corporations(Technology-driven companies in B2C and B2B, IT, telecommunications & mobile, machinery systems, engineering,consumer electronics, automotive etc. )• Market entry support、localization and communications for Germany and Europe (with partner agencies)• Strategic approach: The “story” as the core for multiple operational communication approaches© Storymaker Tübingen | München | Berlin | Beijing 2016
Page09.12.16 3OUR PHILOSOPHYRIGINALSTRENDS COME AND GO,REMAIN.© Storymaker Tübingen | München | Berlin | Beijing 2016
PageSTRONG STORIES IN A WORLDFULL OF LOGOS AND CONTENT09.12.16 4It’s become harder for companies to differentiate themselves and get noticed. Inorder for people to trust them and believe in them, companies must be originaland credible in their communications.The key lies in the company’s, person’s or product’s story, which isalways unique.ST RY© Storymaker Tübingen | München | Berlin | Beijing 2016
PageDon’t believe me? Maybe you believe him.09.12.16 5© Storymaker Tübingen | München | Berlin | Beijing 2016
PageMY STORY FOR YOU09.12.16 6© Storymaker Tübingen | München | Berlin | Beijing 2016
PageMY STORY FOR YOU09.12.16 7It‘s a story about love, technology and storytelling.© Storymaker Tübingen | München | Berlin | Beijing 2016
PageMY STORY FOR YOU09.12.16 8With a beginning... ...a transformational moment... ...and an outlook.© Storymaker Tübingen | München | Berlin | Beijing 2016
PageANOTHER STORY FOR YOU09.12.16 9It‘s a story about enabling connections between people around the world.© Storymaker Tübingen | München | Berlin | Beijing 2016
PageANOTHER STORY FOR YOU09.12.16 10With a beginning... ...wild decisions... ...transformation... ...and an exciting vision.© Storymaker Tübingen | München | Berlin | Beijing 2016
PageTHE PRODUCT AS PROTAGONIST09.12.16 11It‘s a story about a camera that was created to record things you have not seen before.© Storymaker Tübingen | München | Berlin | Beijing 2016Or a story about a telephone that was built to connect home and mobile, workand life, smart life and smart home, in a way you have not experienced before.
PageA STORY…09.12.16 12Consists of:•Selected and wisely chosen story elements•An audience•Characters and human elements•A beginning•Decisions•Struggles•Transformations•An outlook into the futureAnd is transported through:•Actions•Products•Telling•Topics•Visuals•PR Activities•Digital Communications•Events•AnalogiesIn tasty and digestable portionsIs:•The narrative essence of a person,a company or a product for aspecific audienceST RY© Storymaker Tübingen | München | Berlin | Beijing 2016
PageA STORY IS LIKE DASHI09.12.16 13Consists of:And is transported through:Is:© Storymaker Tübingen | München | Berlin | Beijing 2016
PageA STORY IS LIKE DASHI09.12.16 14© Storymaker Tübingen | München | Berlin | Beijing 2016うまい!
PageIT TASTES GOOD AND CUSTOMERS AND MEDIA LIKE TORETELL IT09.12.16 15© Storymaker Tübingen | München | Berlin | Beijing 2016Reaching the publication of over 500 articles inGermany with an ad equivalent of 1.5 Million Euro,reaching over 50 Million readers in less than 6 monthsin media as diverse as lifestyle, daily newspapers,technology and more – with a very limited budget.
PageWHAT WE DO09.12.16 16Media & analyst relationsTrade and productcommunicationsBusiness mediaInternational PRJournalist delegationsPress eventsPress distribution listsPress clipping serviceDIGITALCOMMUNICATIONSCorporate publishingFilm/video/animationCorporate booksGhostwritingWhite papersWebsite contentPUBLICRELATIONSCORPORATEPUBLISHINGSocial mediaCampaignsMonitoringSocial media coachingSEOBlogsOnline publicationsSocial media conversationsEventsBlogger relationsOnline mediaWorkshopsEvaluationCrisis communicationsST RYUser storiesSTORYLISTENINGSTORYMAKINGSTORYDOINGSTORYTELLING© Storymaker Tübingen | München | Berlin | Beijing 2016
PageCREATE YOUR STORY FOR EUROPE WITH US09.12.16 17© Storymaker Tübingen | München | Berlin | Beijing 2014www.storymaker.de [email protected]