Feeding Creativity Without Compromising User Needs

Originally presented by Andy Clarke at IceWeb, Reykjavik, Iceland, 2006

Transcript

1. Originally presented by Andy Clarke at IceWeb, Reykjavik, Iceland, 2006 Feeding Creativity Without Compromising User Needs Andy Clarke is a digital designer, speaker, and writer whose designs have helped companies around the world to increase their sales pipeline and revenue, and charities to increase donations. He founded Stuff & Nonsense and has consulted and designed for clients including Disney Store UK, Fairfax Media, Home Office (UK), Greenpeace, ISO, SAP, STV, SunLife, WIPO, and WWF. He works on creative website and digital product designs and provides ongoing creative direction. He coaches agencies and mentors designers on dealing with clients, and delivering creative projects. If you’re looking to design better digital products and websites, develop a design system or style guide, or want to understand how design can help your business, you should talk to him. Stuff & Nonsense Ltd. Eversleigh, Lon Capel, Gwaenysgor, Flintshire, LL18 6EJ, UK For work enquiries go to stuffandnonsense.co.uk or call +44 (0)1745 851848
2. Feeding your creativity without compromising user needs Creative Commons Attribution-NonCommercial-ShareAlike 2.5 License ANDY CLARKE ICEWEB 2006, REYKJAVIK, ICELAND
4. Feeding your creativity without compromising user needs “A general term used to describe the degree to which a system is usable by as many people as possible without modification.” Accessibility Source: Wikipedia “The ease with which people can employ a particular tool or other human-made object in order to achieve a particular goal.” Usability Source: Wikipedia “W3C Markup Validation Service checks Web documents in formats like HTML for conformance to W3C standards.” Validation Source: W3C
5. Feeding your creativity without compromising user needs Design stake-holders Further business influences including sponsorship and advertising requirements, sales objectives and the needs of business management. Business The process of planning and executing pricing, promotion and distribution of goods, ideas and services to create exchanges that satisfy individual and organizational goals. Marketing Source: Wikipedia Symbolic embodiment of a company, product or service. Typically includes a name, logo and other visual elements. It also encompasses the set of expectations associated with a product or service which typically arise in the minds of people. Brand Source: Wikipedia
13. -1 -1 -1 -1
14. -1 -1 -1
15. -1
17. -1
18. +1
19. -1 -1
20. +1
22. +1
23. Show navigation Contextual navigation Image based content Contextual navigation Content Contextual navigation Show identity HBO global navigation Page identity
24. Show navigation Contextual navigation Image based content Contextual navigation Content Contextual navigation Show identity HBO global navigation Page identity
25. +1 +1
26. -1
27. -1
32. Remarking Tim Burton’s Corpse Bride web site stuffandnonsense.co.uk/ downloads / corpsebride .zip
33. presentation slides stuffandnonsense.co.uk / downloads / creative .pdf Creative Commons Attribution-NonCommercial-ShareAlike 2.5 License all images are copyright of their original owners and all copyrights, trademarks and ownerships recognised. this presentation is for educational purposes only