Ecological Psychology Presentation

Transcript

1. Green consumerism (consumption), greenwashing and the halo effect Maria-Georgia Gkika
2. What is green consumerism? • Production, promotion, and preferential consumption of goods and services based on their environmental claims.
3. The rebound effect • Reduction in expected gains from new technologies that increase the efficiency of resource use, because of behavioral or other systemic responses. These responses diminish the beneficial effects of the new technology or other measures taken.
4. Green washing • A type of marketing spin in which green PR and green marketing are used to deceive the public into believing that an organization's products, goals, and policies are environmentally friendly. • Read the product composition and beware of misleading eco-labels.
5. The halo effect • The tendency for positive impressions of a person, company, brand, or product in one area to influence one's opinion or feelings in another area.
6. References • https://science.howstuffworks.com/environmental/green-science/green-consumerism-contradiction.htm • https://climate.selectra.com/en/environment/greenwashing • https://en.wikipedia.org/wiki/Greenwashing • https://en.wikipedia.org/wiki/Rebound_effect_(conservation) • https://en.wikipedia.org/wiki/Halo_effect • Patrik Sörqvist, Andreas Haga, Linda Langeborg, Mattias Holmgren, Maria Wallinder, Anatole Nöstl, Paul B. Seager, John E. Marsh, The green halo: Mechanisms and limits of the eco-label effect, Food Quality and Preference, Volume 43,2015, Pages 1-9,ISSN 0950-3293, https://doi.org/10.1016/j.foodqual.2015.02.001 (https://www.sciencedirect.com/science/article/pii/S0950329315000312) • Lewis Akenji, Consumer scapegoatism and limits to green consumerism, Journal of Cleaner Production, Volume 63, 2014, Pages 13-23, ISSN 0959-6526, https://doi.org/10.1016/j.jclepro.2013.05.022 (https://www.sciencedirect.com/science/article/pii/S0959652613003405)
7. References for images on each slide  1: https://stock.adobe.com/ee/search?k=clean+energy&asset_id=502133077  2: https://www.toyota-europe.com/world-of-toyota/feel/environment/better-air/plug-in-hybrid-vehicle https://en.wikipedia.org/wiki/Fair_trade_coffee https://www.flatpanelshd.com/news.php?subaction=showfull&id=1614600942 https://sustainabilitymattersdaily.com/10-most-creative-environmentally-friendly-marketing-campaigns/  3: https://www.sciencedirect.com/science/article/abs/pii/S0301421508007428  4: https://www.facebook.com/easyecotip/photos/a.238537183665257/632843270901311/ https://latana.com/post/greenwashing-sustainable-brand/ https://www.naturallycurly.com/curlreading/curl-products/how-greenwashing-is-tricking-you-into-buying-natural- products-bi https://keepgaiawild.com/greenwashing-what-it-is-and-why-we-need-to-call-it-out-when-it-happens/?v=f214a7d42e0d  5: https://www.youtube.com/watch?v=P6LiKDbQ20k https://www.sciencedirect.com/science/article/pii/S0950329315000312  8: https://www.greenbiz.com/article/5-emerging-themes-renewable-energy-buying
8. Thank you for your attention!