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Marketing OGZ
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July 04, 2022
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Gimix
Marketing OGZ
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July 04, 2022
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Transcript
None
Boek winst met artificiële intelligentie (AI)
Inhoud 1) Wat is AI? 2) Toepassingen 3) Valkuilen
Wat is AI? • Breed begrip • Machine learning is
onderdeel van AI • Gebruikt vaak data
Recommender systems
Recommender systems
Recommender systems
Inzicht in je publiek • Clustering • Datagedreven werken
Chatbot • Interactief • Leren uit interacties
Supply chain management • Demand forecasting • Dynamic pricing •
Logistiek
Valkuilen • Meerwaarde evalueren • Data kwaliteit
Valkuilen • Meerwaarde evalueren • Data kwaliteit
Valkuilen • Meerwaarde evalueren • Data kwaliteit • Omvang dataset
• GDPR
Conclusie