Plenary lecture presented at the Total Reduplication workshop organised by Daniela Rossi, November 18-19, 2012, Brussels.
The lecture looks at the intersection of ideophones and (total) reduplication. Repetition is one of the most basic operations on talk, often discussed for its iconic meanings. Ideophones are marked words that depict sensory imagery, often identified by their reduplicated forms. Yet not all repetition is iconic and not all ideophones repeat. I show that reduplication in ideophones is productive and regular, yet distinct from grammatical reduplication due to the depictive nature of ideophones. Special attention is given to the role of mode of signification (depiction vs. description) in guiding the interpretation of repeated talk.