Lights, Camera, Content

Professional Web Video Tips for a DIY Budget

Transcript

1. LIGHTS, CAMERA, CONTENT! Professional Web Video Tips for a DIY Budget
2. WHAT MAKES VIDEO CONTENT IMPORTANT?
3. Good for SEO and web traffic Puts a face to a company Makes you look like the expert VIDEO CONTENT
4. Corporate Videos Interview videos Demonstration videos Expert videos Video blogs VIDEO CONTENT Webcast/Podcast Humor/Meme Advertisement Educational videos
5. SHOULD I MAKE MY OWN?
6. Is this a formal or informal video? Are we selling, educating, or updating? Do we need to produce them regularly? Does this need to look polished? THINGS TO CONSIDER
7. VIDEO 101: COMPOSITION
8. HOW DO THE PROS DO IT?
9. FRAMING THE SHOT: RULE OF THIRDS
10. CHOOSING YOUR BACKGROUND
11. PLACEMENT OF CAMERA
12. VIDEO 101: LIGHTING
13. HOW DO THE PROS DO IT?
14. WHY YOU NEED LIGHTING
15. TYPES OF LIGHT & COLOR
16. INTENSITY & SHADOWS
17. PLACEMENT OF LIGHTS
18. VIDEO 101: AUDIO
19. HOW DO THE PROS DO IT?
20. On-camera vs. off-camera Handheld vs. Clip vs. Overhead vs. Desk Unidirectional vs. Multidirectional MICROPHONE TYPES
21. MICROPHONE PLACEMENT
22. VIDEO 101: EDITING
23. HOW DO THE PROS DO IT?
24. Multiple takes/mistakes Curate a story out of your footage Basic color correction WHY EDITING?
25. BASIC EDITING TOOLS
26. VIDEO DISTRIBUTION
27. QUESTIONS & COMMENTS? Michelle Schulp michelle@marktimemedia.com @marktimemedia