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Lights, Camera, Content
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Michelle Schulp Hunt
April 08, 2014
How-to & DIY
1
130
Lights, Camera, Content
Professional Web Video Tips for a DIY Budget
Michelle Schulp Hunt
April 08, 2014
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Transcript
LIGHTS, CAMERA, CONTENT! Professional Web Video Tips for a DIY
Budget
WHAT MAKES VIDEO CONTENT IMPORTANT?
Good for SEO and web traffic Puts a face to
a company Makes you look like the expert VIDEO CONTENT
Corporate Videos Interview videos Demonstration videos Expert videos Video blogs
VIDEO CONTENT Webcast/Podcast Humor/Meme Advertisement Educational videos
SHOULD I MAKE MY OWN?
Is this a formal or informal video? Are we selling,
educating, or updating? Do we need to produce them regularly? Does this need to look polished? THINGS TO CONSIDER
VIDEO 101: COMPOSITION
HOW DO THE PROS DO IT?
FRAMING THE SHOT: RULE OF THIRDS
CHOOSING YOUR BACKGROUND
PLACEMENT OF CAMERA
VIDEO 101: LIGHTING
HOW DO THE PROS DO IT?
WHY YOU NEED LIGHTING
TYPES OF LIGHT & COLOR
INTENSITY & SHADOWS
PLACEMENT OF LIGHTS
VIDEO 101: AUDIO
HOW DO THE PROS DO IT?
On-camera vs. off-camera Handheld vs. Clip vs. Overhead vs. Desk
Unidirectional vs. Multidirectional MICROPHONE TYPES
MICROPHONE PLACEMENT
VIDEO 101: EDITING
HOW DO THE PROS DO IT?
Multiple takes/mistakes Curate a story out of your footage Basic
color correction WHY EDITING?
BASIC EDITING TOOLS
VIDEO DISTRIBUTION
QUESTIONS & COMMENTS? Michelle Schulp michelle@marktimemedia.com @marktimemedia