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Lights, Camera, Content

Avatar for Michelle Schulp Hunt Michelle Schulp Hunt
April 08, 2014
How-to & DIY
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150

Lights, Camera, Content

Professional Web Video Tips for a DIY Budget

Avatar for Michelle Schulp Hunt

Michelle Schulp Hunt

April 08, 2014
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Transcript

  1. LIGHTS, CAMERA, CONTENT! Professional Web Video Tips for a DIY

    Budget

  2. WHAT MAKES VIDEO CONTENT IMPORTANT?

  3. Good for SEO and web traffic Puts a face to

    a company Makes you look like the expert VIDEO CONTENT

  4. Corporate Videos Interview videos Demonstration videos Expert videos Video blogs

    VIDEO CONTENT Webcast/Podcast Humor/Meme Advertisement Educational videos

  5. SHOULD I MAKE MY OWN?

  6. Is this a formal or informal video? Are we selling,

    educating, or updating? Do we need to produce them regularly? Does this need to look polished? THINGS TO CONSIDER

  7. VIDEO 101: COMPOSITION

  8. HOW DO THE PROS DO IT?

  9. FRAMING THE SHOT: RULE OF THIRDS

  10. CHOOSING YOUR BACKGROUND

  11. PLACEMENT OF CAMERA

  12. VIDEO 101: LIGHTING

  13. HOW DO THE PROS DO IT?

  14. WHY YOU NEED LIGHTING

  15. TYPES OF LIGHT & COLOR

  16. INTENSITY & SHADOWS

  17. PLACEMENT OF LIGHTS

  18. VIDEO 101: AUDIO

  19. HOW DO THE PROS DO IT?

  20. On-camera vs. off-camera Handheld vs. Clip vs. Overhead vs. Desk

    Unidirectional vs. Multidirectional MICROPHONE TYPES

  21. MICROPHONE PLACEMENT

  22. VIDEO 101: EDITING

  23. HOW DO THE PROS DO IT?

  24. Multiple takes/mistakes Curate a story out of your footage Basic

    color correction WHY EDITING?

  25. BASIC EDITING TOOLS

  26. VIDEO DISTRIBUTION

  27. QUESTIONS & COMMENTS? Michelle Schulp [email protected] @marktimemedia