When buying products or booking services, customers normally hope for the best quality and expect satisfaction. However, the reality is not always the same as they have imagined. TrustMeter ( http://trustmeter.co/ ) is an online review platform that helps businesses get genuine feedback about their customers' experience thus giving them the chance to improve in the necessary aspect. On the other hand, it is a useful tool, which allows customers to share what they really think about a brand or a company they have had first-hand impressions of.