TikTok Growth in AI Era

Transcript

1. TikTok Growth For Businesses And Individuals In The AI Era
2. T E X T S E A R C H D E S K T O P S E A R C H E N G I N E S
3. 5 G V O I C E S E A R C H V I S U A L S E A R C H S O C I A L S E A R C H P R E D I C T I V E S E A R C H G E N E - R A T I V E S E A R C H T E X T S E A R C H L O C A T I O N B A S E D S E A R C H H O M E I O T D E S K T O P S E A R C H E N G I N E S G E N A I V I D E O C O N T E N T C O M M E R C E S M A R T P H O N E T E C H S M A R T T V
4. GenAI & Machine Learning changing “traditional” Search behaviour in new environments
5. 74% Choose based on trust 40% Attracted to personalisation
6. Users are expecting bespoke communication And Google was not delivering sufficiently
7. Search has changed – and so has the funnel
8. TRAFFIC & FOOTFALL CONSIDERATION AWARENESS
9. TRAFFIC & FOOTFALL CONSIDERATION AWARENESS Discovering through Social Search
10. TRAFFIC & FOOTFALL CONSIDERATION AWARENESS specifications Deep diving into
11. TRAFFIC & FOOTFALL CONSIDERATION AWARENESS Converting with traditional and retailer search
12. BITE- SIZED THUMB- STOPPING SHARE- ABLE
13. Today’s focus: TikTok
14. TikTok is the main driver of Social as search
15. But.. To succeed as a creator, you must
16. Understand the recommendation system
17. Interactions
18. Video information
19. Device and account settings
20. View time
21. Likes 1 point Comments 2 points Reposts 3 points Watch till end 4 points Rewatch 5 points It’s all about the points
22. The more the better ? ~1000 ~300 Viral? Do they agree? Your initial viewers
23. Why should I use my time on TikTok?
24. 11% Would choose TikTok for all their search needs
25. How do you get started?
26. Social Listening 1
27. Hashtags and Search 2
28. Think outside the box 3
29. Create a hook 4
30. Ready to create?
31. Primary KW 01 What is your focus?
32. 5-10 secondary 02 Trending or related
33. Get creative 03 For every keyword
34. Track 04 Weigh your metrics, e.g. in Google Sheets
35. FAQ 05 Fast and visual
36. UGC 06 Ordinary people are more trustworthy
37. What about AI?
38. Have you seen any animals doing crazy stuff lately?
39. Real content is still king But AI can aid in editing
40. Examples • Captions • Choosing sound • Auto-cutting • Enhancements • Etc.
41. CapCut: Your AI editing friend (Or it is trying to be..)
42. Keep it native – and down to earth
43. Making a good TikTok is all about..
44. Straight to the point
45. Brings value
46. Is relatable
47. Short and fast-paced
48. Utilises hashtags and SEO
49. Uses in-app features Or CapCut
50. POLISHED
51. Be true to your brand –professionally and personally
52. And do not try to sell something!
53. Copy others!
55. • Build a presence • Tap into what is trending • Try different things • Keep it down to earth • Use AI to optimise processes • Repurpose content on other platforms Key Takeaways
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