Nobody Puts the User in a Corner

So you want your library's Web presence to be more user-focused? Your users will love you, but convincing your coworkers might not be as easy. James Dalton, the scrappy bouncer played by Patrick Swayze in 1989's Road House, can help. By applying some tweaks to Dalton's three rules for cleaning up a dirty bar, you can build an open, user-centered culture around your library's Web presence.

Transcript

1. NOBODY PUTS THE
   USER
   IN A CORNER
   MATTHEW REIDSMA
   GRAND VALLEY STATE UNIVERSITY
   

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3. http://beatonna.livejournal.com/155875.html
   

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9. Design for the
   person at the
   next bench.
   “
   Hewle -Packard
   

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10. Welcome to OPAC
    Catalog of Your Local Library
    You may search for:
    A > AUTHOR
    T > TITLE
    J > JOURNAL
    B > AUTHOR/TITLE SEARCH
    S > SUBJECT
    W > KeyWORD
    C > LC CALL NO
    P > Repeat PREVIOUS Search
    R > RESERVE Lists
    I > Library INFORMATION
    O > OTHER Libraries
    F > Campus/Faculty Information database
    V > VIEW your circulation record
    D > DISCONNECT
    Choose one (A,T,J,B,S,W,C,P,R,I,O,F,V,D)
    

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11. WE
    HOW DO
    DO THIS?
    

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12. THEY
    HOW DO
    DO THIS?
    

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13. WE
    HOW DO
    DO THIS?
    

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14. MY LIBRARY
    

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15. SIGN
    MY LIBRARY
    

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16. SIGN AESTHETICS
    MY LIBRARY
    

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17. CARD CATALOG &
    CIRCULATION
    SIGN AESTHETICS
    

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18. CARD CATALOG &
    CIRCULATION
    RESOURCES RESOURCES
    RESOURCES
    SIGN AESTHETICS
    

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19. CARD CATALOG &
    CIRCULATION
    RESOURCES RESOURCES
    RESOURCES
    SIGN
    WAYFINDING
    AESTHETICS
    

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20. REFERENCE
    DESK
    CARD CATALOG &
    CIRCULATION
    RESOURCES RESOURCES
    RESOURCES
    SIGN
    WAYFINDING
    AESTHETICS
    

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21. REFERENCE
    DESK
    CARD CATALOG &
    CIRCULATION
    EXHIBIT
    EXHIBIT
    NEW BOOK
    DISPLAY
    BULLETIN
    BOARD:
    EVENTS,
    NEWS,
    ETC.
    RESOURCES RESOURCES
    RESOURCES
    SIGN
    WAYFINDING
    AESTHETICS
    

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22. REFERENCE
    DESK
    CARD CATALOG &
    CIRCULATION
    EXHIBIT
    EXHIBIT
    NEW BOOK
    DISPLAY
    BULLETIN
    BOARD:
    EVENTS,
    NEWS,
    ETC.
    RESOURCES RESOURCES
    RESOURCES
    SIGN HOURS MAPS HELP
    WAYFINDING
    AESTHETICS
    

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24. WE
    HOW DO
    DO THIS?
    

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25. THEY
    HOW DO
    DO THIS?
    

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26. TENSION
    THERE IS A
    HERE
    

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27. MAGICAL ESCALATOR OF
    AQUIRED KNOWLEDGE
    http://www.uie.com/articles/magic_escalator/
    

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28. MAGICAL ESCALATOR OF
    AQUIRED KNOWLEDGE
    http://www.uie.com/articles/magic_escalator/
    NO KNOWLEDGE
    

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29. MAGICAL ESCALATOR OF
    AQUIRED KNOWLEDGE
    http://www.uie.com/articles/magic_escalator/
    NO KNOWLEDGE
    ALL KNOWLEDGE
    

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30. MAGICAL ESCALATOR OF
    AQUIRED KNOWLEDGE
    http://www.uie.com/articles/magic_escalator/
    

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31. MAGICAL ESCALATOR OF
    AQUIRED KNOWLEDGE
    http://www.uie.com/articles/magic_escalator/
    CURRENT KNOWLEDGE
    

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32. MAGICAL ESCALATOR OF
    AQUIRED KNOWLEDGE
    http://www.uie.com/articles/magic_escalator/
    CURRENT KNOWLEDGE
    TARGET KNOWLEDGE
    

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33. MAGICAL ESCALATOR OF
    AQUIRED KNOWLEDGE
    http://www.uie.com/articles/magic_escalator/
    CURRENT KNOWLEDGE
    TARGET KNOWLEDGE
    }
    KNOWLEDGE GAP
    

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34. CURRENT KNOWLEDGE
    MAGICAL ESCALATOR OF
    AQUIRED KNOWLEDGE
    http://www.uie.com/articles/magic_escalator/
    TARGET KNOWLEDGE
    

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35. CURRENT KNOWLEDGE
    MAGICAL ESCALATOR OF
    AQUIRED KNOWLEDGE
    http://www.uie.com/articles/magic_escalator/
    TRAIN
    IN
    G
    

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36. MAGICAL ESCALATOR OF
    AQUIRED KNOWLEDGE
    http://www.uie.com/articles/magic_escalator/
    CURRENT KNOWLEDGE
    TARGET KNOWLEDGE
    

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37. MAGICAL ESCALATOR OF
    AQUIRED KNOWLEDGE
    http://www.uie.com/articles/magic_escalator/
    CURRENT KNOWLEDGE
    SIM
    PLIFYIN
    G
    

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38. http://www.uie.com/articles/magic_escalator/
    TRAIN
    IN
    G
    

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39. WE
    HOW DO
    DO THIS?
    

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40. http://www.uie.com/articles/magic_escalator/
    SIM
    PLIFYIN
    G
    

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41. THEY
    HOW DO
    DO THIS?
    

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42. 90%
    WEB DESIGN IS
    POLITICAL
    

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43. The Inmates are Running the Asylum
    There is li le difference
    technically between a
    complicated, confusing
    program and a simple, fun,
    and powerful product.
    “
    Alan Cooper
    

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44. The Inmates are Running the Asylum
    The difference is one of
    culture, training, and
    a tude of the people
    who make them.
    “
    Alan Cooper
    

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47. UNEXPECTED
    EXPECT THE
    

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48. USER
    YOU ARE NOT YOUR
    THEM
    

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49. http://whitneyhess.com/blog/2012/02/27/don-draper-is-the-antithesis-of-user-experience/
    User experience isn’t
    about expert intui on,
    it’s about expert
    listening.
    “
    Whitney Hess
    

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50. https://twitter.com/#!/UXYoda/status/149053341215899648
    THEM
    

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51. Your members don’t
    come to the library
    to find books...
    “
    Hugh Rundle
    http://hughrundle.net/2012/04/04/libraries-as-software-dematerialising-platforms-and-returning-to-first-principles/
    

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52. They come to find solace or
    excitement, companionship
    or solitude.
    “
    Hugh Rundle
    http://hughrundle.net/2012/04/04/libraries-as-software-dematerialising-platforms-and-returning-to-first-principles/
    

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53. FEEL?
    HOW DO THEY
    THEM
    

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54. CULTURE
    UNDERSTAND THE
    WE
    

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56. FEEL?
    HOW DO THEY
    THEM
    WE
    

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57. OUTSIDE
    TAKE IT
    

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58. USERS
    FOCUS ON
    THEM
    NOT PROCESSES
    

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59. “The Space Between You and Me,” The Manual, Issue #1, 2012.
    The Web is
    people all the
    way down.
    “
    Frank Chimero
    

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60. FEEL
    WE MAKE THEM
    STUPID INSTEAD OF INSPIRED
    THEM
    

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61. People will forget
    what you said, and
    what you did,
    “
    Maya Angelou
    

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62. but they will never
    forget how you made
    them feel.
    “
    Maya Angelou
    

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63. Aarron Walter, Designing for Emotion
    THEM
    

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64. Aarron Walter, Designing for Emotion
    THEM
    

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65. Designing for Emotion
    Designing an interface
    to be usable is like a
    chef crea ng edible
    food.
    “
    Aarron Walter
    

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66. MATTERS
    THE CONTAINER
    WE
    

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67. https://twitter.com/#!/ebellempire/status/172355190232592384
    

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73. http://www.whitehouse.gov/the-press-office/2012/05/23/obama-administration-launches-sweeping-shift-mobile
    Americans deserve a
    government that works for
    them any me, anywhere,
    and on any device.
    “
    President Barack Obama
    

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75. BUSINESS SCHOOL
    

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76. BUSINESS SCHOOL
    

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77. BUSINESS SCHOOL
    BUSINESS SCHOOL
    

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78. LIBRARY
    LIBRARY
    

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79. NICE
    BE REALLY
    

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80. https://twitter.com/nzkoz
    

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81. The No Assh*le Rule
    Ac ng like an assh*le
    is a communicable
    disease.
    “
    Robert Su on
    

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82. http://eerdword.wordpress.com/2011/11/28/in-memory-of-fred-meijer-thats-just-fred/
    

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83. Redesigning Leadership
    Finding, knowing, and owning
    the respect that each audience
    deserves is the place where real
    communica on is born.
    “
    John Maeda
    

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84. FEEL?
    HOW DO THEY
    

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85. THANKYOU
    

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