http://adactio.com/journal/4443/ For over a decade, we have pretended that there’s a mythical perfect size [viewport] that every person will be using. Jeremy Keith “
2013-2014 US ADULTS OWN A SMARTPHONE 58% USE WEB MOSTLY ON PHONE 21% http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/ http://www.pewinternet.org/2013/09/16/main-findings-2/ OWN A CELL PHONE 91% USE WEB ON PHONE 57%
2013-2014 US ADULTS OF AFRICAN-AMERICAN 43% http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/ http://www.pewinternet.org/2013/09/16/main-findings-2/ OF WHITE/NON-HISPANIC 27% OF HISPANIC 60%
2013-2014 US ADULTS COLLEGE DEGREE 21% http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/ http://www.pewinternet.org/2013/09/16/main-findings-2/ HIGH SCHOOL DIPLOMA 45%
2013-2014 US ADULTS > $75,000 A YEAR 27% http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/ http://www.pewinternet.org/2013/09/16/main-findings-2/ < $30,000 A YEAR 45%
AT HOME 2010 SMARTPHONE USE 84% RANDOM DOWNTIMES 80% WAITING IN LINE 76% AT WORK 64% IN THE BATHROOM 39% http://googlemobileads.blogspot.com/2011/04/complimentary-copy-of-mobile-movement.html http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/
US ADULTS > 1 6 VISITED ON MOBILE DEVICE 13% VISITED A LIBRARY WEBSITE 39% VISITED IN PAST YEAR 25% http://libraries.pewinternet.org/2012/12/31/mobile-connections-to-libraries/ http://www.pewinternet.org/2014/09/10/younger-americans-and-public-libraries/ 2012 VISITED A LIBRARY WEBSITE IN THE PAST YEAR 36% 2014
“ There is no mobile web. There is only The Web, which we view in different ways. Stephen Hay http://www.the-haystack.com/2011/01/07/there-is-no-mobile-web/
NOT MOBILE-FRIENDLY? WON’T WAIT MORE THAN 3 SECONDS 60% WILL LEAVE IF NO MOBILE EXPERIENCE 61% SAY YOU DON’T CARE ABOUT THEM 48% http://googlemobileads.blogspot.com/2012/09/mobil-friendly-sites-turn-visitors.html https://web.archive.org/web/20130310221542/http://www.gomez.com/resources/whitepapers/survey- report-what-users-want-from-mobile/ 2012 WON’T WAIT MORE THAN 5 SECONDS 75%
Half a second delay caused a 20% drop in traffic. Half a second delay killed user satisfaction. http://glinden.blogspot.com/2006/11/marissa-mayer-at-web-20.html “ Marissa Mayer
The control which designers know in the print medium, and often desire in the web medium, is simply a function of the limitation of the printed page. http://www.alistapart.com/articles/dao/ “ John Allsopp
We should embrace the fact that the web doesn’t have the same constraints, and design for this flexibility. http://www.alistapart.com/articles/dao/ John Allsopp “
The absence of support for @media queries is in fact the first @media query. http://www.slideshare.net/bryanrieger/rethinking-the-mobile-web-by-yiibu “ Bryan Rieger