Checking Out Checking In: Observations on Foursquare Usage Patterns

Research talk.
Venue: International Workshop on Finding Patterns of Human Behaviours in Network Data and Mobility Data (NEMO), Athens, Greece.

Transcript

1. Checking out checking in: Observations on Foursquare usage patterns International Workshop on Finding Patterns of Human Behaviours in Network Data and Mobility Data - NEMO 9 Sept 2011 Martin Chorley, Gualtiero Colombo, Matthew Williams, Stuart Allen, Roger Whitaker Cardiff University
2. Motivation • Areas of study: • Presence of routine (regularity) in mobility and encounters • Relationship between personality traits and mobility behaviour • Heterogeneity in individuals’ behaviours
3. Motivation • Appropriate datasets hard to find! • In addition to the mobility trace, we want: • social graph • profiles of individuals • properties of the places individuals visit • ...and comprehensive coverage of a geographic region!
4. About Foursquare • “Location-based online social network” • Users ‘check-in’ to their current venue • Venues are user-contributed • Points, “mayorships”, and discounts to incentivise participation
5. World Foursquare usage Text http://blog.foursquare.com/2011/01/24/2010infographic/
6. About Foursquare visit history social graph user database venue database + category hierarchy
7. Data collection Cardiff city area: 140 km2 city population: 341,000
8. city area: 116 km2 Data collection Cambridge city population: 130,000
9. Collected data Foursquare dataset Foursquare dataset Foursquare dataset Foursquare dataset City population Collection area # users (>= 1 visit) # venues (>= 1 visit) # checkins Cardiff 341,000 7.0 x 9.0 km 1,701 1,234 13,299 Cambridge 130,000 5.0 x 3.5 km 1,196 852 6,464 Collection period: Mon 21st March – Fri 13th May 53 continuous days
10. Checkins heatmap Cardiff Cambridge 2km 2km fewest most
11. Overview of analysis topics • User activity and venue popularity • Checkins in time • User similarity
12. User activity and venue popularity
13. User activity 1 10 100 Number of Checkins 1 10 100 1000 Number of Users Cardiff Cambridge • Users with exactly one checkin: • Cambridge: 31% • Cardiff: 52% • Top 1% of users responsible for 15% of all checkins
14. Venue popularity 1 10 100 Number of Checkins 1 10 100 Number of Venues Cardiff Cambridge
15. Checkins in time
16. Checkins over time Cambridge Cardiff W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T missing data
17. Checkins per day Checkins per day Checkins per day Weekday Weekend Cardiff 246.2 255.5 Cambridge 123.5 126.0
18. Weekday checkins: Cardiff vs Cambridge !" #!" !!'!!" !$'!!" !%'!!" !&'!!" !('!!" !#'!!" !)'!!" !*'!!" !+'!!" !,'!! -;<<4=4:">"?91@4/:1A4:" B; G/4.D"HID0;;/:" J J;"-.D4=;/6" L7 !" #!" $!!" $#!" !!'!!" !$'!!" !%'!!" !&'!!" !('!!" !#'!!" !)'!!" !*'!!" !+'!!" !,'!!" $!'!!" $$'!!" $%'!!" $&'!!" $('!!" $#'! -;<<4=4:">"?91@4/:1A4:" B;;0" C G/4.D"HID0;;/:" J1=7D<1K4"LM;D:" N J;"-.D4=;/6" L7;M:" P/ !" #!" $!!" $#!" %!!" %#!" !!'!!" !$'!!" !%'!!" !&'!!" !('!!" !#'!!" !)'!!" !*'!!" !+'!!" !,'!!" $!'!!" $$'!!" $%'!!" $&'!!" $('!!" $#'!!" $)'!!" $*'!!" $+'!!" $,'!!" %!'!!" %$' -;<<4=4:">"?91@4/:1A4:" B;;0" C/D:">"E9D4/D.19F49D" G/4.D"HID0;;/:" J1=7D<1K4"LM;D:" N;F4:"O"3;/5"O"HD74/:" J;"-.D4=;/6" L7;M:" P/.@4<"LM;D:" % of all checkins in a day % of all checkins in a day Cardiff Cambridge
19. Weekend checkins: Cardiff vs Cambridge !" #!" !!'!!" !$'!!" !%'!!" !&'!!" !('!!" !#'!!" !)'!!" !*'!!" !+'!!" !,'!! -;<<4=4:">"?91@4/:1A4:" B; G/4.D"HID0;;/:" J J;"-.D4=;/6" L7 !" #!" $!!" $#!" !!'!!" !$'!!" !%'!!" !&'!!" !('!!" !#'!!" !)'!!" !*'!!" !+'!!" !,'!!" $!'!!" $$'!!" $%'!!" $&'!!" $('!!" $#'! -;<<4=4:">"?91@4/:1A4:" B;;0" C G/4.D"HID0;;/:" J1=7D<1K4"LM;D:" N J;"-.D4=;/6" L7;M:" P/ !" #!" $!!" $#!" %!!" %#!" !!'!!" !$'!!" !%'!!" !&'!!" !('!!" !#'!!" !)'!!" !*'!!" !+'!!" !,'!!" $!'!!" $$'!!" $%'!!" $&'!!" $('!!" $#'!!" $)'!!" $*'!!" $+'!!" $,'!!" %!'!!" %$' -;<<4=4:">"?91@4/:1A4:" B;;0" C/D:">"E9D4/D.19F49D" G/4.D"HID0;;/:" J1=7D<1K4"LM;D:" N;F4:"O"3;/5"O"HD74/:" J;"-.D4=;/6" L7;M:" P/.@4<"LM;D:" Cardiff Cambridge % of all checkins in a day % of all checkins in a day
20. User similarity
21. User similarity • We treat the fraction of checkins in venues of a particular category as the user’s interest in that category • Interest profile: vector of user’s interest levels for each category Coll&Uni Food Arts&Ent Outdoors Nightlife Home &Work Shops Travel User A 0.51 0.13 0.00 0.00 0.34 0.00 0.02 0.00 User B 0.57 0.05 0.10 0.00 0.20 0.00 0.03 0.05 User C 0.00 0.19 0.43 0.00 0.05 0.32 0.00 0.01 ... • Use proportional similarity metric to compute similarity between two of users’ interest profiles
22. User similarity Average proportional similarity: Friends: 0.19 All pairs: 0.05
23. The bad news... • Relies on self reporting • Users very W.E.I.R.D • Users have differing usage styles
24. Summary • Foursquare offers a rich source of data – location visits, social graph, venues, users • Stronger presence of routine on weekdays, but weekend checkins less structured • Friends are more similar in the types of places they visit
25. Ongoing and future research • Individual checkin patterns: regularity, predictability, heterogeneity • User co-location patterns • Relationship between personality traits and visiting behaviour
26. Thanks for listening! Questions? Matt Williams www.mattjw.net @voxmjw www.gplus.to/mattjw Supported by... { M.J.Chorley, G.Colombo, M.J.Williams, Stuart.M.Allen, R.M.Whitaker } @cs.cardiff.ac.uk www.recognition-project.eu