WeChat Recruitment Infographic-Part II - Maximum Recruitment Marketing

The second part of our presentation on WeChat Recruitment. Maximum Recruitment Marketing Group (www.maximum.com) gives you some insights and strategies on how to use a successful Social Network in your Employer Branding and/or Recruitment Marketing campaign.

Transcript

1. © 2014 Maximum Employment Marketing Group. All rights reserved. 1! WECHAT SOCIAL RECRUITMENT PART 2 – CHINA FORTUNE 500 MAXIMUM EMPLOYMENT MARKETING GROUP
2. © 2014 Maximum Employment Marketing Group. All rights reserved. 2! WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014 Zooming in deeper on the presence of Chinese companies and their employer brand & recruitment presence on WeChat, part II of this infographic looks at China fortune 500 companies. How does their social recruitment strategy stack up against Global Fortune 500 companies from our Part I research ? By China Fortune 500 Companies in 2014 WeChat Social Recruitment Part II
3. © 2014 Maximum Employment Marketing Group. All rights reserved. 3! WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014 Companies with a WeChat recruitment account 23% of CHINA Fortune 500 companies HAVE a WECHAT RECRUITMENT ACCOUNT 53% WeChat recruitment accounts 2 or more
4. © 2014 Maximum Employment Marketing Group. All rights reserved. 4! WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014 Company Type accounts 47% 39% 33% 24% 23% 18% 17% 16% Industry Distribution TECHNOLOGY FINANCE OTHERS TRANSPORTATION CONSTRUCTION MANUFACTURING AGRICULTURE CONSUMER GOODS MEDICAL 11%
5. © 2014 Maximum Employment Marketing Group. All rights reserved. 5! WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014 Recruitment WeChat account type Service Account 26% Subscription Account 74%
6. © 2014 Maximum Employment Marketing Group. All rights reserved. 6! WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014 NON VERIFIED ACCOUNTS 54% 46% VERIFIED ACCOUNTS VS
7. © 2014 Maximum Employment Marketing Group. All rights reserved. 7! WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014 Recruitment account active GHOST ACCOUNTS 12% JAN-JUN ACTIVE ACCOUNTS 44%
8. © 2014 Maximum Employment Marketing Group. All rights reserved. 8! WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014 Posting frequency all recruitment accounts Posting frequency all recruitment accounts 11% POST EVERY MONTH
9. © 2014 Maximum Employment Marketing Group. All rights reserved. 9! WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014 Monthly posting frequency POSTS PER MONTH JUN MAY APR MAR FEB JAN 2.31 2.49 2.21 2.26 1.17 1.22 AVERAGE POSTS BY MONTH ON AVERAGE 1.94
10. © 2014 Maximum Employment Marketing Group. All rights reserved. 10! WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014 Posting Content Posting Content 10% 6% CAMPAIGNS VIDEOS
11. © 2014 Maximum Employment Marketing Group. All rights reserved. 11! WECHAT SOCIAL RECRUITMENT BY FORTUNE 500 COMPANIES IN 2014 44% NEARLY HALF OF THE WECHAT ACCOUNTS HAVE A CUSTOMISED MENU BAR. Custom Menu Bar
12. © 2014 Maximum Employment Marketing Group. All rights reserved. 12! WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014 Career website & mobile optimalisation 44% Link to career website 53% mobile-FRIENDLY CAREER WEBSITE
13. © 2014 Maximum Employment Marketing Group. All rights reserved. 13! WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014 Supports Direct Application Through WeChat WEBSITE 10%
14. © 2014 Maximum Employment Marketing Group. All rights reserved. 14! WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014 Happy to answer all your WeChat recruitment questions through enquiries@maximum.com or stay in touch via our Maximum WeChat
15. © 2014 Maximum Employment Marketing Group. All rights reserved. 15! WECHAT SOCIAL RECRUITMENT BY CHINA FORTUNE 500 COMPANIES IN 2014 BROUGHT TO YOU BY