and creativity.! ➼ Ideas and statements from the past are still valuable :! ➼ ! Less is more! ➼ ! God is in the details! ➼ ! Form follows function! ➼ Users canʼt look at everything at the same time.! ➼ Volume and texture tend to engage your audience.! ➼ Fashion is a perpetual clock.! ➼ There is a full universe above the fold.! ➼ People love electronic devices, yet they like them to look like real things.!