Lean Startup

My Lean Startup Presentation from Clarke Ching's[1] Agile Training Day at Edinburgh Tech Cube[2], sponsored by Neo

[1]: http://www.clarkeching.com
[2]: http://techcu.be
[3]: http://neo.com

[Unfortunately my slides often don't make sense by themselves. I should blog or add notes].

Transcript

1. LEAN STARTUP Paul Wilson http://neo.com @paulanthonywils Sunday, 30 December 12
2. Sunday, 30 December 12
3. http://flic.kr/p/89Dw29 Sunday, 30 December 12
4. Scrum (/XP) Cycle Sunday, 30 December 12
5. http://flic.kr/p/86U1Jj Sunday, 30 December 12
6. http://www.dailymail.co.uk/news/article-1213891/Driver-ended-teetering-cliff-edge-guilty-blindly-following-sat-nav- directions.html http://rossparry.co.uk/news Sunday, 30 December 12
7. Scrum (/XP) Cycle Sunday, 30 December 12
8. Saves money Earns money Users opt-in Use is compelled Internal but not mandatory Consumer Commercial Internal IT Projects Enterprise Commercial È http://www.agileproductdesign.com/blog/emerging_best_agile_ux_practice.html Jeff Patton Quadrant Sunday, 30 December 12
9. Sunday, 30 December 12
10. “In God we trust. All others bring data.” W Edwards Demming Sunday, 30 December 12
11. Sunday, 30 December 12
12. Watson and Crick Sunday, 30 December 12
13. DNA STRUCTURE • Watson and Crick Hypothesised that DNA had a helical Structure • Predicted that X-Ray diffraction would be X-Shaped if helical • Rosalind Franklin crystallised pure DNA and performed X-Ray diffraction, showing an X-Shape • Watson saw the results, and recognised that it indicated a helical structure. Watson and Crick produced their model. http://en.wikipedia.org/wiki/Scientific_method#DNA_example Sunday, 30 December 12
14. Sunday, 30 December 12
15. CUSTOMER DEVELOPMENT • Customer Discovery • Customer Validation • Customer Creation • Scale Startup Sunday, 30 December 12
16. CUSTOMER DISCOVERY • State Hypotheses • Test the problem - do people have the problem? • Test the solution - does it really solve the problem? • Verify or Pivot - are we ready to validate, or do we need to iterate on discovery? Sunday, 30 December 12
17. Sunday, 30 December 12
18. http://flic.kr/p/7XbysH Sunday, 30 December 12
19. Customer Validation - will they buy? Sunday, 30 December 12
20. http://steveblank.files.wordpress.com/2012/09/origin-of-cust-dev.jpg Sunday, 30 December 12
21. EXERCISE • What are you trying to solve? • Design an experiment to validate the problem. • Design an experiment to validate your solution. Sunday, 30 December 12
22. Sunday, 30 December 12
23. INNOVATION ACCOUNTING Sunday, 30 December 12
24. VANITY METRICS • Page views • New members • Total members • Unique visitors / visits • Percent growth • Conversion rate • Twitter followers • Facebook likes http://www.slideshare.net/LeanStartupConf/bonfire-of-the-vanity-metrics-numbers-youre-still-using-and-shouldnt Bonfire of the Vanity Metrics: Numbers You're Still Using and Shouldn't Ivory Madison @ivorymadison Sunday, 30 December 12
25. METRICS FOR PIRATES AARRR Sunday, 30 December 12
26. METRICS FOR PIRATES AARRR •Acquisition - user visits •Activation - user signs up •Retention - user continues to use the app •Referral - user refers other users •Revenue - user pays http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version Sunday, 30 December 12
27. METRICS FOR PIRATES AARRR Acquisition Activation Retention Referral Revenue Sunday, 30 December 12
28. COHORT ANALYSIS From http://www.ashmaurya.com/2010/07/3-rules-to-actionable-metrics/ Sunday, 30 December 12
29. EXERCISE MEANINGFUL METRICS Sunday, 30 December 12
30. SUMMIT PUBLIC SCHOOLS HTTP://Y2U.BE/0CHGZ5Z Sunday, 30 December 12
31. LIT MOTORS Sunday, 30 December 12
32. Sunday, 30 December 12
33. ? Sunday, 30 December 12
34. RESOURCES • Lean Startup - Eric Ries. http://www.amazon.co.uk/dp/0670921602 • Startup Owner’s Manual - Steve Blank. http://www.amazon.co.uk/dp/0984999302 • Lean Startup 2012Conference Videos. http://leanstartup.co/video • Steve Blank’s Free “How to Build a Startup” course. https://www.udacity.com/view#Course/ep245/ CourseRev/1/Unit/473001/Nugget/485001 • Lean Startup Machine Weekends. http://leanstartupmachine.com • The Double Helix: A Personal Account of the Discovery of the Structure of DNA by James Watson. http://www.amazon.co.uk/dp/0140268774 Sunday, 30 December 12