AI SEO workflows with Google AI Studio

walk through using Google AI Studio to vibe-code three real SEO apps, a blog image generator, a keyword trend dashboard, and a content production workflow, including the prompts that worked, the ones that didn’t, and the 5 errors it took to get there. Plus an honest take on where AI Studio is genuinely useful, and where it’s still a prototyping toy that breaks production. For SEOs who want to stop waiting on dev tickets and start shipping their own tools.

Transcript

1. AI SEO workflows with Google AI Studio Michael Van Den Reym
2. Previous talks 2022: Learn python coding 2024: Use AI to write code
3. Today Use AI to code your AI app
4. On the menu RISE OF AI 1. AI EVOLUTION 2. AI TERMS 3. AI STUDIO 4. CASES 5. CONCLUSION
6. Evolution of AI - Will Smith eating spaghetti
7. AI 2026 - Me eating spaghetti
8. AI in SEO
9. How many marketers use AI?
10. Random or structured?
11. Mapping the SEO process
13. Types of AI systems AI web application AI chatbot Workflow Vibe automation coding Agentic AI AI agent
14. 4 layers of AI Interface Chat / Web / API Execution Prompt / Workflow / Agentic Capability Generation / Analysis / Execution Context Data / Knowledge / tools
15. AI chatbot • Only responds when asked • Does not take action • Prompt interface • E.g. asking SEO question
16. Workflow automation • Predefined steps • Connect apps without code • Predictable, repetitive jobs (scheduled) • E.g. e-mail if conversions drop
17. AI agent • Chatbot with execution. Give me a goal, I get there • Use tools API, search, connected apps • E.g. execute an audit
18. Agentic AI • multiple agents with an orchestration layer • complex, multistep goals
19. Vibe coding • Building software with an LLM • Working prototypes in minutes • Not enterprise-ready
20. AI web application • Web applications with AI-functions built in • E.g. Conductor Creator
21. Where Google AI Studio fits
23. Link https://aistudio.google.com
24. Gallery
25. Gallery
26. Build your own app Additional tools
27. Settings & Instructions
28. Tools
29. Add tools Core AI Multimodal How much AI do you want Sound, images and video in your app? generation and analysis Google Workspace Live data Tools for connecting AI Add Google Search data / Studio to Google Drive Google Maps data / database
30. Add tools AI Tools Multimodal Tools Google Drive tools Data tools
31. Add files
32. Design selection
33. Code view/Export
34. Editing the Google AI Studio app Chat and rebuild
35. The editing tool
36. Sharing and publishing
37. Costs? • Pay by use (credits) • Or Google AI Pro subscription
39. 3 use cases Image Keyword Content generator and planner production editor dashboard workflow
40. Blog Header Image Generator Before the tool, blog visuals were made ad hoc ! Everyone generated differently ! Off-brand colors and fonts ! Inconsistent blog, slower publishing
41. Enter text and color Text input Color input
42. Image effects Graphical tools
43. Generate and select a new image Image generation
44. Blog images generated
45. Why the Keyword Planner Dashboard ✓ Faster opportunity spotting ✓ Turning a Keyword Planner export into a story ✓ Graphs that impress clients
46. Google Keyword Planner view iO
47. Initial prompt
48. 8 Prompt refinements, 5 errors
49. Import Keyword Planner Export
50. Keyword trend dashboard
51. Split by AI generated categories
52. Filters and graphs
53. Live SERP analysis Education & comparison People Also Ask
54. Presentation to the customer
55. Why the Content Production Workflow ✓ Not starting from a blank page ✓ Research and structure ✓ Optimal Human-AI collaboration iO
56. Settings
57. Enter topic
58. Topic selection Refinement Selection
59. Research Examples Data & science Hooks Refinement
60. Writing and editing
61. Proofreading and optimizing
62. An error
63. Published content
65. Advantage: multimodality Image/video/ audio in 1 app
66. Advantage: Interface
67. Advantage: AI within AI AI AI
68. Disadvantage: Google Silo
69. Disadvantage: Prototyping tool
70. 4 AI tools I use now
71. Lovable for static dashboards
72. Lovable for SEO page templates
73. Claude cowork as daily assistant
74. Enterprise LLM - bonzai
76. Keep in touch @michaelvdr