Natureview Farm - HBR Case Study [2073]

This Presentation on Natureview Farm (HBR CS 2073) was created by Shomik Biswas during an Internship on Marketing Management under Prof. Sameer Mathur, Marketing Faculty, IIM Lucknow.

Transcript

1. Natureview Farm
3. Brief History
4. Brief History
5. Brief History
6. Brief History
7. Current Situation
8. Current Situation
9. Current Situation
10. Current Situation
11. HOW IS IT DIFFERENT
12. HOW IS IT DIFFERENT
13. HOW IS IT DIFFERENT
14. HOW IS IT DIFFERENT .
15. HOW IS IT DIFFERENT .
16. HOW IS IT DIFFERENT .
17. HOW IS IT DIFFERENT .
18. HOW IS IT DIFFERENT . And shared leadership
19. HOW IS IT DIFFERENT . And shared leadership
39. The refrigerated yogurt category
40. The refrigerated yogurt category And The Yogurt market
41. Yogurt Sales Distribution Channels Dominant Channels Other channels
42. Yogurt Sales Distribution Channels Dominant Channels Other channels
43. Yogurt Sales Distribution Channels Dominant Channels Other channels
49. Consumer And Household Survey
50. Factors which affect yogurt purchase
51. Factors which affect yogurt purchase
53. Consumer Distribution
54. Consumer Distribution
55. Consumer Distribution
56. Consumer Distribution
57. The sales and Distribution process
58. The sales and Distribution process Supermarket channel V. Natural Food store
65. Additional Costs
66. Additional Costs
72. Additional Costs
73. Additional Costs
76. Analysis of the senior management team’s
77. Analysis of the senior management team’s 3 options
99. Differences
100. Differences
101. Differences
102. Differences
103. Best Strategical Option
104. Best Strategical Option
105. Best Strategical Option
106. Personal recommendations
107. Personal recommendations
108. Personal recommendations
109. Personal recommendations
110. Thank You