TabSite New Features and Facebook Marketing Tips

January 12, 2012 Webinar by TabSite on new features, including Sweepstakes for Facebook Pages, enhanced slideshows, post to wall planning and more!

Transcript

1. Webinar Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com With Troy Rumfelt And Mike Gingerich New TabSite Features & Facebook Marketing Best Practices
2. Webinar Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com REMINDER: 1 Attendee will be drawn to win a Free for Life TabSite Gold Plan! Questions during the Webinar? Post on our fan page: Facebook.com/TabSitefanpage Or Tweet: #TabSite
3. TabSite Gold Winner to be Announced Friday Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
4. Video and Slides Available in 12-18 hours Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
5. Agenda: • Facebook Marketing Best Practices : Key Tips based on Facebook changes • TabSite Updates: • Un-listed Sub-Pages • Mobile Detection & Display of tabs • White Label manager customizations • Sweepstakes • Coming: Templates / Post Planning Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Webinar
6. Facebook Marketing: • Creating News Feed Worthy Content means understanding EdgeRank Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Webinar
7. EdgeRank: Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Webinar EdgeRank decides what is most important to show to a specific user by taking into account: - Which pages/profiles that user frequents, - The popularity of it, and - How recent the post is
8. Be Strategic in Posting: TEST! • Post at different times of the day • Then check Facebook Insights to Analyze post success Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Webinar
9. Be Strategic in Posting: Posts have a average “Shelf Life” of 3.2 hours (source HubSpot 12-30-11) Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Webinar
10. Most users click on content within 2 minutes of it being posted! (source AddThis via Mashable 10-2011) Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Webinar
11. Key Takeaway: If users are clicking rapidly and you only have about a 3-hour time frame to garner attention, you have to ensure you're posting…. Exactly when your audience is on Facebook. Otherwise, they'll likely never see your content. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Webinar
12. 2012 Trend to Watch Integrated Marketing Custom Landing Tabs + Planned Posting + Facebook Ads = Integrated Facebook Marketing Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Webinar
13. Integrated Social Media Marketing Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Webinar For Small and Medium Sized Businesses
14. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Nearly 60,000 fans for Mari Smith’s Fan Page Approaching 100,000 Subscribers
15. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Get Total Tab Views on all your Tabs
16. New Features Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
17. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com UnListed Sub-Pages Design your own image or text navigation Toggle the Navigation From “Yes” to “No” And then copy the URL. This URL will be a direct link to that tab or sub-page. Details: Blog.tabsite.com/Unlisted
18. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com UnListed Sub-Pages Key Takeaway: • Hidden Pages • Customize your Navigation • Only accessed pages by those who have the url Details: Blog.tabsite.com/Unlisted
19. Display Custom Tabs on Mobile Devices Details: blog.tabsite.com/Mobile/ Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
20. Mobile Devices Tab View Details: blog.tabsite.com/Mobile/ Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
21. Interested in learning more about our White Label option? Webinar: Wednesday, Jan. 18 blog.tabsite.com/White-Label/ Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
22. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Sweepstakes! Are you ready?
23. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Sweepstakes! -Set “Go-Live” time Using text/image or Countdown Timer -Build entry form and style it -Set end time and message to display after Sweepstakes time has concluded - Access: Gold Level - No limit on use
24. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Let’s do a demo!
25. Templates Coming! Late January Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
26. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
27. Post Planning Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com - Schedule Posts - Monitor - View Analytics - Customize your App link
28. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com And More! Contests Auto Scrolling Slideshows
29. TabSite Gold Winner to be Announced Friday Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
30. Video and Slides Available in 12-18 hours Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
31. Question and Answer time Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
32. Thanks for joining us today! Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com