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Sendible and TabSite Social Media Marketing Webinar

Sendible and TabSite Social Media Marketing Webinar

Slides from the October 2012 Social Media Webinar by Sendible and TabSite focused on methods and tools to maximize Social Media Marketing.

mikegingerich

October 30, 2012
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  1. Webinar: July 27, 2011 Twitter Hashtag: #SocialMarketing TabSite.com Sendible.com Maximizing

    Social Media Marketing Webinar Webinar Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing .com
  2. Agenda: Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

    Webinar Webinar Webinar Twitter Hashtag: #SocialMarketing TabSite.com Sendible.com • Facebook & Twitter Marketing Best Practices • Tips & Tools for Boosting Engagement • Effective methods for sharing content • Ways to monitor social & build community • Grow Fans & Followers & gain new sales Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing
  3. Webinar: July 27, 2011 Webinar Webinar Webinar Current Trends in

    Social Media …. Twitter Hashtag: #SocialMarketing TabSite.com Sendible.com Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing
  4. Best Practices Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite

    www.TabSite.com Webinar Webinar Webinar #SocialMarketing 10 Social Media Mistakes You Don’t Have to Make
  5. 10 Social Media Mistakes You Don’t Have to Make Webinar:

    July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Webinar #SocialMarketing 1. All Specials All the Time 2. All Contests All the Time. 3. No Promotional Motion 4. Nothing but Good News 5. Going on Too Long 6. Take Your Time 7. Mixing Your Signals. 8. First Spy, Then Ambush. 9. Get Too Comfortable. 10. Fall in Love with Likes.
  6. Webinar: July 27, 2011 Webinar Webinar Webinar Majority of Time

    spent on Facebook is in the News Feed. Current Trends …. Twitter Hashtag: #SocialMarketing TabSite.com Sendible.com Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing
  7. Webinar: July 27, 2011 Webinar Webinar Webinar 84% of your

    fans DO NOT get your CONTENT in their News Feed! Twitter Hashtag: #SocialMarketing TabSite.com Sendible.com Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing
  8. Webinar: July 27, 2011 Webinar Webinar Webinar KEY ITEMS FOR

    FB PAGES: • Visibility • Engaging users –comments, shares, likes • Viral tools- Make sharing easy, integrated Let’s break these down into Best Practices… Twitter Hashtag: #SocialMarketing TabSite.com Sendible.com Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing
  9. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar

    Webinar Webinar Getting “Likes”, Shares, Comments Engagement = The more a fan engages, the more they will see your posts in the future Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing
  10. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar

    Webinar Webinar Your Timeline Posts Are the starting point for visibility & activity On your Facebook Page Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing
  11. Best Practices Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite

    www.TabSite.com Webinar Webinar Webinar #SocialMarketing 7 Ways To Get Noticed on Facebook using Sendible
  12. 7 Ways To get Noticed on Facebook using Sendible Webinar:

    July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Webinar #SocialMarketing 1. Attribution Links 2. Branded Facebook Posts 3. Scheduling
  13. 7 Ways To get Noticed on Facebook using Sendible Webinar:

    July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Webinar #SocialMarketing 4. Link Preview 5. Facebook Photo Albums 6. Geo-targeting 7. TabSite
  14. All TabSite Engagement Apps (Contests, Deals, etc) include a Sendible

    login. This enables Sendible users to plan a post to various social networks that links to the Facebook Page tab! Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Webinar #SocialMarketing
  15. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar

    Webinar Webinar Source: DanZarrella.com Photos Get the Most Engagement!
  16. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar

    Webinar Webinar Photo Post: 148 Likes 28 Shares 8 Comments = EXPOSURE
  17. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar

    Webinar Webinar Brands posting outside of business hours had 20% higher engagement rates Source: Buddy Media: Strategies for Effective Facebook Wall Posts When to Post is Critical to Success Links posted from 1pm to 4pm result in the highest clicks Peak time of the week is….. Wednesday at 3pm Source Bitly, May 2012 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing
  18. Best Practices Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite

    www.TabSite.com Webinar Webinar Webinar #SocialMarketing 10 Twitter Best Practices for Brands
  19. 10 Twitter Best Practices for Brands Webinar: July 27, 2011

    Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Webinar #SocialMarketing 1. Do your research before engaging 2.Determine organizational goals 3.Utilize either a branded or personal profile 4. Build your Twitter equity and credibility 5. Track metrics and conversation trends 6. Don’t go overboard; less structure is better 7. Listen and observe before engaging 8. Be authentic & believable 9. Track, measure, and iterate 10. Don’t just strategize: execute!
  20. Webinar: July 27, 2011 Webinar Webinar Webinar Ways to Boost

    Engagement On your Facebook Page Engagement expands your reach, increases traffic, & heightens visibility Twitter Hashtag: #SocialMarketing TabSite.com Sendible.com Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing
  21. Webinar: July 27, 2011 Webinar Webinar Webinar Step #1 To

    be seen, you must first get the… So that you appear in the News Feed! Twitter Hashtag: #SocialMarketing TabSite.com Sendible.com Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing
  22. Webinar: July 27, 2011 Webinar Webinar Webinar #2 STRATEGIES for

    “Like” Like Gate (fan-gating)Technique to invite Liking the Page Twitter Hashtag: #SocialMarketing TabSite.com Sendible.com Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing
  23. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar

    Webinar Webinar #3 Boost Engagement with Promos Draw in and Build Engagement With Contests, Giveaways, and Promos Image Credit to Amy Porterfield Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing
  24. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar

    Webinar Webinar 11 7 22 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing For a small investment… CONTESTS can: •Increase Traffic •Extend Viral Reach •Boost Engagement
  25. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar

    Webinar Webinar Wedding Photo Contest Case Study: RESULTS: • 46% + in Fans • 34% + in People Talking About This •Viral Reach was 13K during contest Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing
  26. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar

    Webinar Webinar Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing New promo Engagement Apps from TabSite •Share Deal • Coupon • Gallery • Group Deal • Pin Deal • Social Reviews
  27. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar

    Webinar Webinar Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing New Pin Deal App for Facebook by TabSite Fans must pin a image on Pinterest to access the deal on Facebook!
  28. Effective methods for sharing content Webinar: July 27, 2011 Twitter

    Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Webinar #SocialMarketing Sendible supports multiple services and social networks, making it easy to reach your customers on multiple platforms.
  29. Effective methods for sharing content Webinar: July 27, 2011 Twitter

    Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Webinar #SocialMarketing Use Sendible's interactive drag-and-drop calendar to easily plan your message schedule. You can even configure Sendible to send your messages on a recurring basis. Reporting and Analytics gives you the ‘Best time to post’ based on engagement probability. Enabling you to optimize the reach.
  30. Effective methods for sharing content- Webinar: July 27, 2011 Twitter

    Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Webinar #SocialMarketing Sharing on-the-go
  31. Ways to monitor social & build community Webinar: July 27,

    2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Webinar #SocialMarketing Keep track of what people are saying about your business on the social web. Sendible's reports help you understand exactly who and where those mentions are coming from. -Track mentions across the social web. -Sentiment analysis.
  32. Ways to monitor social & build community Webinar: July 27,

    2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Webinar #SocialMarketing Configure Sendible to alert you of your latest Yelp, CitySearch and TripAdvisor reviews so you can respond to customer feedback promptly.
  33. Ways to monitor social & build community Webinar: July 27,

    2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Webinar #SocialMarketing It's almost impossible to keep track of all the relevant conversations on the social web! Priority Inbox highlights only the important ones, so you know which posts need attention.
  34. Grow Fans & Followers & gain new sales Webinar: July

    27, 2011 Webinar Webinar Webinar Sendible's automation tools for Twitter make it easy to grow your following by automatically targeting people who match specific criteria you define. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing
  35. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar

    Webinar Webinar SUMMARY FAST FACTS: •Boost Engagement via • Strategic Posting • Monitoring / Listening • TabSite Promo Tabs to drive traffic to your Page • Drive traffic to FB promo tabs via other social tools Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing
  36. Question and Answer time Special Discounts Available: 10% Discount on

    Purchases for the next 48 hours at Sendible.com use Code: TabSite at TabSite.com use Code: Sendible Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing
  37. Thanks for joining us today! Watch our Facebook Pages for

    the video replay link. Facebook.com/sendible [email protected] Facebook.com/tabsite [email protected] Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com #SocialMarketing