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ワンカレ：スタートアップのノウハウ教えちゃいます　「最強ディレクター道場」

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June 25, 2014
Business
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 ワンカレ：スタートアップのノウハウ教えちゃいます　「最強ディレクター道場」

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goda

June 25, 2014

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Transcript

  1. 2012 - 2014 All rigeht reserved Genestream Inc. 2014೥6݄18೔! גࣜձࣾδΣωετϦʔϜ

    ϫϯΧϨओ࠵ ελʔτΞοϓͷϊ΢ϋ΢ڭ͑ͪΌ͍·͢! ʮ࠷ڧσΟϨΫλʔಓ৔ʯ

  2. 2012 - 2014 All rigeht reserved Genestream Inc. ࣗݾ঺հ 2

    ळఃɹ༤େ 1983೥10݄4೔ੜʢ30ࡀʣ ޿ౡݝ෱ࢁࢢग़਎ ౦ژ౎ཱେֶ๏ֶ෦ଔ 2008೥גࣜձࣾαΠόʔΤʔδΣϯτೖࣾ 2012೥גࣜձࣾδΣωετϦʔϜઃཱ FBɿhttps://www.facebook.com/yudai.akisada! Twɿhttps://twitter.com/akisada

  3. 2012 - 2014 All rigeht reserved Genestream Inc. ࠓ΍͍ͬͯΔ͜ͱ 3

    ϏδωεϚϯͷͨΊͷεέδϡʔϧௐ੔ઐ༻ΧϨϯμʔ! ʮCu-hackerʢΫ΢ϋοΧʔʣʯ

  4. 2012 - 2014 All rigeht reserved Genestream Inc. એ఻ 4

    5݄30೔ʹCu-hackerͷΞϓϦ͕ެ։͞Ε·ͨ͠ʂ ʮCu-hackerʯͰݕࡧ

  5. 2012 - 2014 All rigeht reserved Genestream Inc. ૣ଎໰୊ 5

    ໰୊ɿઍ୅ా͔۠ΒͷҊ݅ ઍ୅ా۠͸۠ຽͷੜ׆ຬ଍౓Λ޲্ͤ͞ΔͨΊɺ۠ຽͱ۠໾ॴ͕Ұମͱͳͬͯ۠Λ ׆ੑԽ͢ΔऔΓ૊ΈΛߦ͓͏ͱ͍ͯ͠·͢ɻ! ۩ମతʹ͸ɺ۠ຽ͕஍ҬͷதͰ௚ͯ͠΄͍͠ΛࣸਅʹࡱͬͯΞοϓ͢ΔͱɺͦΕ͕ Ϛοϓ্ʹू໿͞ΕΔͱ͍͏࢓૊ΈͰ͢ɻ! ! ͜ͷऔΓ૊Έͷૂ͍͸ɺ۠໾ॴһ͕೺Ѳ͖͠Εͳ͍஍Ҭͷ໰୊఺΍վળ఺ΛΫϥ΢ υιʔγϯάͷΑ͏ʹ۠ຽݸਓͷྗͰऩू͢Δ͜ͱͰɺϩʔίετ͔ͭޮ཰తͳϦ ιʔε഑෼Λߦ͏ࣄʹ͋Γ·͢ɻ ࠓͷࣗ෼ͩͱͲ͏ߟ͑Δ͔ͪΐͬͱ಄Λ࢖ͬͯԼ͍͞ɻ

  6. 2012 - 2014 All rigeht reserved Genestream Inc. ฏຌͳσΟϨΫλʔͱ࠷ڧͷσΟϨΫλʔͷҧ͍ 6

    ੍࡞Λ࢓੾ΕΔ Ϗδωε/αʔϏεΛ! ࢓੾ΕΔ ίετ ύʔτφʔ

  7. 2012 - 2014 All rigeht reserved Genestream Inc. ֬ೝ 7

    ࠓࣗ෼͕ؔΘ͍ͬͯΔαʔϏε/ϓϩμΫτ/ϏδωεͷKPI͸ʁ ݱࡏͷϘτϧωοΫ͸ʁܦӦऀͷٻΊ͍ͯΔࣄ͸ʁLTV͸ʁ੒ ௕Τϯδϯ͸ʁόΠϥϧ܎਺͸ʁ཭୤཰͸ʁϦςϯγϣϯ͸ʁ ΞΫςΟϕʔτ਺͸ʁ ͳͥͦͷαʔϏε/ϓϩμΫτ͕ɺ! ґཔऀʹͱͬͯඞཁͳͷͰ͔͢ʁ

  8. 2012 - 2014 All rigeht reserved Genestream Inc. ·ͣͭͷࢥ૝Λࣺͯ·͠ΐ͏ 8

    ᶃೲ඼͢Ε͹࢓ࣄ͸ऴΘΓʂʮೲ඼ࢥ૝ʯ ϏδϣφϦʔϕϯνϟʔ͸جຊతʹͳ͍Ϟϊ΍৽͍͠ίτΛ૑͍ͬͯΔɻ! ͦͯͦ͠ͷಓͷΓ͸௕͘ݥ͍͠΋ͷɻϩʔϯν͔ͯ͠Β͕উෛɻ! ૑ͬͯ΋ϏδϣϯΛ࣮ݱͰ͖ͳ͚Ε͹ແҙຯɻ! ੒Ռ͸KPIͷୡ੒ͷΈɻ ᶅࠓ೔࢒ۀͨ͠ΜͰͲ͔͜ͰٳΈԼ͍͞ʙʮ࣌ؒใुࢥ૝ʯ ᶄͦΕ࢓༷Ͱϛε͡Όͳ͍Ͱ͔͢ΒʂʮϦεΫճආࢥ૝ʯ ͦΕؾ෇͍ͨΜͳΒͦͷ࣌ʹݴ͏͔ɺࣗ෼Ͱ௚͢ɻ! ϛεʹڵຯ͸ͳ͘ɺಉ͡ϛεΛͲ͏΍ͬͨΒνʔϜͱͯ͠ճආͰ͖Δ͔͕ॏཁɻ! Ϣʔβʔʹ໎࿭͕͔͔ͬͨΓෛ୲͕͔͔Δ΋ͷ͕ѱɻ Ϗδϣϯୡ੒·ͰٳΈͳΜͯ֓೦͸ͳ͍ɻ! ܦӦऀ͸೥͕Β೥தࣗ෼ͷϓϩμΫτΛͲ͏΍ͬͨΒΑ͘Ͱ͖Δ͔ʁͲ͏΍ͬͨΒ ϢʔβʔΛ৳͹ͤΔ͔͔͠ߟ͑ͯͳ͍ɻ

  9. 2012 - 2014 All rigeht reserved Genestream Inc. ໊ݴ 9

    Θ͕ࣾʹ͸ɺͳʹ͔৽͍͜͠ͱ͕ΰϩΰϩམͪͯΔͷ͔ʁམͪͯͳ͍ɻ! ͦͷ৽͍͠Կ͔ΛੜΈग़ͤΔਓؒʹɺ΅͘͸څྉΛ෷͏Μͩɻ ใुʹݟ߹ͬͨ࢓ࣄ͕ग़དྷ͍ͯͳ͍ͱײ͡ΔͷͳΒɺ! ձࣾͷརӹʹͳΔΑ͏ͳ࢓ࣄΛੜΈग़ͤʂ

  10. 2012 - 2014 All rigeht reserved Genestream Inc. ࠷ڧͷσΟϨΫλʔͷఆٛ 10

    ܦӦऀͷٻΊ͍ͯΔϏδωε্ͷ੒Ռ/ΰʔϧΛཧղ ͠ɺϏδωεϞσϧʹམͱ͠ࠐΈ੒ޭ΁ಋ͘ɻ Ϗδωε੒ޭ੥ෛਓ

  11. 2012 - 2014 All rigeht reserved Genestream Inc. ࠷ڧͷσΟϨΫλʔ΁ͷͭͷ౴͑ 11

    ͦͷ1. Ϗδωε͸ԿͷͨΊʹʁ ͦͷ2. ͨͬͨҰͭͷϑϨʔϜϫʔΫͰΈΜͳͰਂ۷Δ ͦͷ3. ԾઆͷҙຯͱϓϩμΫτͷ໾ׂΛཧղ͢Δ ͦͷ4. KPI͸εϚʔτʹ ͦͷ5. Ϣʔβʔͷר͖ࠐΈํ ͦͷ6. ϝσΟΞͷר͖ࠐΈํ

  12. 2012 - 2014 All rigeht reserved Genestream Inc. ࠷ڧͷσΟϨΫλʔ΁ͷͭͷ౴͑ 12

    ͦͷ1. Ϗδωε͸ԿͷͨΊʹʁ ͦͷ2. ͨͬͨҰͭͷϑϨʔϜϫʔΫͰΈΜͳͰਂ۷Δ ͦͷ3. ԾઆͷҙຯͱϓϩμΫτͷ໾ׂΛཧղ͢Δ ͦͷ4. KPI͸εϚʔτʹ ͦͷ5. Ϣʔβʔͷר͖ࠐΈํ ͦͷ6. ϝσΟΞͷר͖ࠐΈํ

  13. 2012 - 2014 All rigeht reserved Genestream Inc. େલఏ 13

    WHO WHAT HOW ୭ͷʁ ͲΜͳ໰୊Λʁ Ͳ͏΍ͬͯʁ ࢝Ί͸͜Ε͕ߜΒΕ͍ͯΕ͹ߜΒΕ͍ͯΔఔ͍͍ɻ! օ͕۩ମతʹڞ௨ͷWhoΛΠϝʔδͰ͖Δ΄Ͳຏ্͖͛ ΒΕΔͱ࠷ߴɻ

  14. 2012 - 2014 All rigeht reserved Genestream Inc. Α͋͘Δצҧ͍ 14

    ୭΋ࢥ͍͔ͭͳ͍ΞΠσΞ͕ૉ੖Β͍͠ ࣾձతʹେ͖ͳ໰୊Λݟ͚ͭɺղܾ͢Δࣄ͕ૉ੖Β͍͠

  15. 2012 - 2014 All rigeht reserved Genestream Inc. σΟϨΫλʔ͕࣋ͭ΂͖ߟ͑ํ 15

    Ϗδωε͸ɺ! ୭͔ͷԿ͔ͷ໰୊Λղܾ͢ΔͨΊʹ͋Δ

  16. 2012 - 2014 All rigeht reserved Genestream Inc. ࠷ڧͷσΟϨΫλʔ΁ͷͭͷ౴͑ 16

    ͦͷ1. Ϗδωε͸ԿͷͨΊʹʁ ͦͷ2. ͨͬͨҰͭͷϑϨʔϜϫʔΫͰΈΜͳͰਂ۷Δ ͦͷ3. ԾઆͷҙຯͱϓϩμΫτͷ໾ׂΛཧղ͢Δ ͦͷ4. KPI͸εϚʔτʹ ͦͷ5. Ϣʔβʔͷר͖ࠐΈํ ͦͷ6. ϝσΟΞͷר͖ࠐΈํ

  17. 2012 - 2014 All rigeht reserved Genestream Inc. ϏδωεϞσϧΩϟϯόε 17

  18. 2012 - 2014 All rigeht reserved Genestream Inc. ϏδωεϞσϧΩϟϯόε 18

    ސ٬ʹԿΛͲ͏ಧ͚Δ͔ʁ

  19. 2012 - 2014 All rigeht reserved Genestream Inc. ϏδωεϞσϧΩϟϯόεྫ 19

  20. 2012 - 2014 All rigeht reserved Genestream Inc. ࠷ڧͷσΟϨΫλʔ΁ͷͭͷ౴͑ 20

    ͦͷ1. Ϗδωε͸ԿͷͨΊʹʁ ͦͷ2. ͨͬͨҰͭͷϑϨʔϜϫʔΫͰΈΜͳͰਂ۷Δ ͦͷ3. ԾઆͷҙຯͱϓϩμΫτͷ໾ׂΛཧղ͢Δ ͦͷ4. KPI͸εϚʔτʹ ͦͷ5. Ϣʔβʔͷר͖ࠐΈํ ͦͷ6. ϝσΟΞͷר͖ࠐΈํ

  21. 2012 - 2014 All rigeht reserved Genestream Inc. Ծઆͱ͸ʁ 21

    ݐ෺ΛݐͯΔͨΊͷ౔୆ ౔୆ͷ্ʹݐ෺ʢϓϩμΫτʣΛ૑Δɻ! Ծͷ౔୆Λຊ෺ͷ౔୆ʹ͢ΔͨΊͷϓϩηε͕ʮԾઆݕ ূʯɻ

  22. 2012 - 2014 All rigeht reserved Genestream Inc. Ծઆͷཱͯํ 22

    λʔήοτ͕͍࣋ͬͯΔͰ͋Ζ͏ͱߟ͑ͨ໰୊ λʔήοτ͕͍࣋ͬͯΔͰ͋Ζ͏ͱߟ͑ͨ໰୊Λղܾ͢Δख๏ Ծઆ͸ඞͣWho/What/How͔Β ▼ݕূ͢΂͖Ծઆ

  23. 2012 - 2014 All rigeht reserved Genestream Inc. ϓϩμΫτ͸ιϦϡʔγϣϯ 23

    ϓϩμΫτ͸ɺ! ԾઆΛݕূͰ͖Δ! γϯϓϧͳख๏ʹͱͲΊΔ MVPʢMinimum Viable Productʣ ԾઆΛݕূͰ͖Δඞཁ࠷খݶͷػೳΛ݉Ͷඋ͑ͨϓϩμΫτͷ͜ͱɻ

  24. 2012 - 2014 All rigeht reserved Genestream Inc. ࠷ڧͷσΟϨΫλʔ΁ͷͭͷ౴͑ 24

    ͦͷ1. Ϗδωε͸ԿͷͨΊʹʁ ͦͷ2. ͨͬͨҰͭͷϑϨʔϜϫʔΫͰΈΜͳͰਂ۷Δ ͦͷ3. ԾઆͷҙຯͱϓϩμΫτͷ໾ׂΛཧղ͢Δ ͦͷ4. KPI͸εϚʔτʹ ͦͷ5. Ϣʔβʔͷר͖ࠐΈํ ͦͷ6. ϝσΟΞͷר͖ࠐΈํ

  25. 2012 - 2014 All rigeht reserved Genestream Inc. ,1*ઃఆ 25

    SMART ΰʔϧ΁ͷਐḿΛ֬ೝ͢ΔͨΊͷ਺ࣈ ͲΜͳ਺ࣈ͕ग़Ε͹ԾઆΛূ໌Ͱ͖Δͷ͔Λߟ͑Δɻ SɿSpecificʢ۩ମతʣ! MɿMeasurableʢଌఆՄೳʣ! AɿAchievableʢୡ੒Մೳʣ! RɿResult-orientedʢ݁Ռॏࢹʣ! TɿTime-boundʢظݶ෇͖ʣ

  26. 2012 - 2014 All rigeht reserved Genestream Inc. ࠷ڧͷσΟϨΫλʔ΁ͷͭͷ౴͑ 26

    ͦͷ1. Ϗδωε͸ԿͷͨΊʹʁ ͦͷ2. ͨͬͨҰͭͷϑϨʔϜϫʔΫͰΈΜͳͰਂ۷Δ ͦͷ3. ԾઆͷҙຯͱϓϩμΫτͷ໾ׂΛཧղ͢Δ ͦͷ4. KPI͸εϚʔτʹ ͦͷ5. Ϣʔβʔͷר͖ࠐΈํ ͦͷ6. ϝσΟΞͷר͖ࠐΈํ

  27. 2012 - 2014 All rigeht reserved Genestream Inc. ॳظϢʔβʔͷ֫ಘํ๏ 27

    ᶃFBͰɺWho/What/Howʹ౰ͯ͸·Δର৅ऀΛ૞͢ ᶄMVP͕׬੒ͨ͠λΠϛϯάͰᶃͷਓʹ࢖ͬͯ΋Β͏ ᶅFBͷϝοηʔδ΍γΣΞґཔͰ100ਓͷొ࿥ऀΛͭ͘Δ ᶆॳظొ࿥Ϣʔβʔ΁௚઀࿈བྷ͠10໊ʹώΞϦϯά

  28. 2012 - 2014 All rigeht reserved Genestream Inc. ϢʔβʔώΞϦϯάͷҙຯ 28

    ๙Ίͯ΋Β͏ͷͰ΋ͳ͘ɺ͚ͳ͞ΕΔͷͰ΋ͳ͍ɻ ఏڙ͠Α͏ͱ͍ͯ͠ΔՁ஋͕ಧ͖ɺ! ղܾ͠Α͏ͱ͍ͯ͠Δ໰୊͕ղܾ͞Ε͍ͯΔ͜ͱΛ! ֬ೝ͢ΔͨΊʹߦ͏΋ͷɻ

  29. 2012 - 2014 All rigeht reserved Genestream Inc. ϢʔβʔώΞϦϯάͰେࣄͳίτ 29

    ૬खͷཁ๬΍ҙݟʹ࿭Θ͞Εͳ͍ ʮ˓˓ͯ͠ཉ͍͠ʯ! ʮ˓˓ͱݴ͏ػೳ͕ཉ͍͠ʯ! ʮ˓˓͕͍Βͳ͍ʯ ͜͏͍͏ϫʔυ͕ग़͖ͯͯ΋͍͍ͪͪ൓Ԡ͠ͳ͍ʂ େࣄͳ͜ͱ͸ɺʮͳͥͦ͏ࢥͬͨͷ͔ʁʯ ࣗ෼ͨͪͷೝ͍ࣝͯ͠Δ໰୊ʹ௚݁ͨ͠ΓɺԾઆͱؔ܎͢Δ͔Ͱ൑அͰ͖ΔΑ͏ʹͳΔɻ

  30. 2012 - 2014 All rigeht reserved Genestream Inc. ϢʔβʔώΞϦϯάͷεςοϓ 30

    ϢʔβʔώΞϦϯάͰͷฉ͖ํ͸! εςοϓΛࠁΉίτ ೝ஌͔ͨ͠ʁ ࢼ͔ͨ͠ʁ ཧղͰ͖͔ͨʁ ܧଓ͍ͯ͠Δ͔ʁ ↓ ↓ ↓ ͳͥʁ ͳͥʁ ͳͥʁ ͳͥʁ

  31. 2012 - 2014 All rigeht reserved Genestream Inc. ࠷ڧͷσΟϨΫλʔ΁ͷͭͷ౴͑ 31

    ͦͷ1. Ϗδωε͸ԿͷͨΊʹʁ ͦͷ2. ͨͬͨҰͭͷϑϨʔϜϫʔΫͰΈΜͳͰਂ۷Δ ͦͷ3. ԾઆͷҙຯͱϓϩμΫτͷ໾ׂΛཧղ͢Δ ͦͷ4. KPI͸εϚʔτʹ ͦͷ5. Ϣʔβʔͷר͖ࠐΈํ ͦͷ6. ϝσΟΞͷר͖ࠐΈํ

  32. 2012 - 2014 All rigeht reserved Genestream Inc. ϝσΟΞ13ͷํఔࣜ 32

    ڧΈ × τϨϯυ ʮڧΈʯͱ͸ࣗࣾαʔϏε΍νʔϜͷڧΈͷίτ ʮτϨϯυʯͱ͸ੈͷதͷؔ৺ࣄ ڧΈ τϨϯυ ͜͜Λݟ͚ͭΔ

  33. 2012 - 2014 All rigeht reserved Genestream Inc. τϨϯυͷྫ 33

    ϔϧεέΞ! ঁੑͷΩϟϦΞ/࿑ಇྗ! Ϋϥ΢υιʔγϯά! Ϋϥ΢υϑΝ΢ϯσΟϯά! εϚʔτϋ΢ε! εϚʔτΧʔ! গࢠߴྸԽ! ۭ͖࣌ؒ/ۭ͖εϖʔεͷϚονϯά! μΠϨΫτϦΫϧʔςΟϯά! μΠϨΫτϚʔέςΟϯά

  34. 2012 - 2014 All rigeht reserved Genestream Inc. τϨϯυͷ਎ʹ͚ͭํ 34

    ೔ܦMJ͔Β3هࣄϐοΫΞοϓ͠ɺ! τϨϯυͱֆΛߟ͑ΔΫηΛ෇͚Δ gb

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    Who/What/HowΛج४ʹ͢Δ ৗʹ୭ͷԿΛݕূ͠Α͏ͱ͍ͯ͠Δͷ͔ʁΛࢥ͍ग़͢ɻ! Who/What/How͸΍Γͳ͕ΒมΘ͍͍͍ͬͯͬͯɻΉ͠ΖมΘ Βͳ͍ࣄ͸ͳ͍ɻ

  36. 2012 - 2014 All rigeht reserved Genestream Inc. ΞυόΠε 36

    ϓϩμΫτ͕͏·͍͔͘ͳ͍ࣄ͸ɺ! ࣦഊͰ͸ͳ͘ԾઆΛ࠶ఆٛ͢Δνϟϯεɻ ϓϩμΫτ͸Ծઆݕূͷํ๏

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    ໰୊ɿઍ୅ా͔۠ΒͷҊ݅ ઍ୅ా۠͸۠ຽͷੜ׆ຬ଍౓Λ޲্ͤ͞ΔͨΊɺ۠ຽͱ۠໾ॴ͕Ұମͱͳͬͯ۠Λ ׆ੑԽ͢ΔऔΓ૊ΈΛߦ͓͏ͱ͍ͯ͠·͢ɻ! ۩ମతʹ͸ɺ۠ຽ͕஍ҬͷதͰ௚ͯ͠΄͍͠ΛࣸਅʹࡱͬͯΞοϓ͢ΔͱɺͦΕ͕ Ϛοϓ্ʹू໿͞ΕΔͱ͍͏࢓૊ΈͰ͢ɻ! ! ͜ͷऔΓ૊Έͷૂ͍͸ɺ۠໾ॴһ͕೺Ѳ͖͠Εͳ͍஍Ҭͷ໰୊఺΍վળ఺ΛΫϥ΢ υιʔγϯάͷΑ͏ʹ۠ຽݸਓͷྗͰऩू͢Δ͜ͱͰɺϩʔίετ͔ͭޮ཰తͳϦ ιʔε഑෼Λߦ͏ࣄʹ͋Γ·͢ɻ ઃ໰1ɿ੒ޭͷఆٛ͸ʁ! ઃ໰2ɿwho/what/how͸ʁ! ઃ໰3ɿ੒ޭ·ͰͷϩʔυϚοϓ͸ʁ! ɹɹɹɹɹԾઆݕূεέδϡʔϧ/ϢʔβʔώΞϦϯάλΠϛϯάɾ਺/! ɹɹɹɹɹPRωλɾλΠϛϯά/֤λΠϛϯάͰͷKPI etc