Como viés influencia o que desenvolvemos

Palestrada sobre viés no desenvolvimento

feedbacks: https://forms.gle/RkxFb2CETKaJJS9R9

Links presentes:
- O que é viés

https://www.numerapeopleanalytics.com/blog/suas-avaliacoes-sao-justas

https://hypescience.com/neurocientista-esta-descobrindo-como-aproveitar-o-potencial-do-inconsciente/

https://www.interaction-design.org/literature/article/the-reflective-level-of-emotional-design

- Como impacta

https://www.youtube.com/watch?v=59bMh59JQDo

https://www.youtube.com/watch?v=EuBBz3bI-aA

https://www.engadget.com/2018/12/07/google-remove-gender-bias-translations/

https://ai.googleblog.com/2018/12/providing-gender-specific-translations.html

https://g1.globo.com/economia/educacao-financeira/blog/samy-dana/post/2018/10/04/taxa-rosa-por-que-produtos-para-as-mulheres-sao-mais-caros.ghtml

https://revistagalileu.globo.com/Revista/noticia/2015/10/voce-e-racista-so-nao-sabe-disso-ainda.html

https://twitter.com/RacismDog

https://medium.com/@Joy.Buolamwini/response-racial-and-gender-bias-in-amazon-rekognition-commercial-ai-system-for-analyzing-faces-a289222eeced

https://medium.com/@Joy.Buolamwini/response-racial-and-gender-bias-in-amazon-rekognition-commercial-ai-system-for-analyzing-faces-a289222eeced

https://www.ajlunited.org/
https://www.ajlunited.org/fight

https://medium.com/@Joy.Buolamwini/response-racial-and-gender-bias-in-amazon-rekognition-commercial-ai-system-for-analyzing-faces-a289222eeced

https://www.theatlantic.com/notes/2016/10/what-its-like-when-a-coworker-tells-you-to-smile/505493/

https://twitter.com/afrotechbr/status/1131581513911418887?s=20

https://www.media.mit.edu/projects/gender-shades/faq/

https://civic.mit.edu/

https://www.inc.com/jessica-stillman/being-funny-hurts-women-at-work-incredibly-annoying-new-study-shows.html?cid=sf01002&fbclid=IwAR3Hvezu2VS4IKQR7LDuS70GhijBp22YhoVuACaBTltQTaJQevVOay_LtGc

https://textio.ai/gendered-language-in-your-job-post-predicts-the-gender-of-the-person-youll-hire-cd150452407d

https://hired.com/blog/employers/removing-unconscious-bias/

https://www.ey.com/en_gl/wef/why-we-need-to-solve-the-issue-of-gender-bias-before-ai-makes-it

http://time.com/5520558/artificial-intelligence-racial-gender-bias/

https://www.theguardian.com/technology/2017/apr/13/ai-programs-exhibit-racist-and-sexist-biases-research-reveals

https://nypost.com/2017/12/20/artificial-intelligence-reveals-gender-bias-in-the-workplace/

https://www.wired.com/story/the-genderless-digital-voice-the-world-needs-right-now/

https://civic.mit.edu/2019/01/24/how-automated-tools-discriminate-against-black-language/

https://twitter.com/ajplus/status/1111106133450645508?s=20

https://www.youtube.com/watch?v=T5X3cu1B87k

https://www.youtube.com/watch?v=PY9RQFX28j0

https://twitter.com/AOC/status/1108523500279599106?s=20

https://twitter.com/ajplus/status/1111122239485689856?s=20

https://blog.goodaudience.com/measuring-gender-bias-in-films-using-ai-56506823b388

https://womenandhollywood.com/2019-diversity-report-women-poc-make-progress-but-are-still-largely-underrepresented/

https://womenandhollywood.com/category/research/

https://www.wordstream.com/blog/ws/2014/05/13/gender-bias

https://www.theglobeandmail.com/opinion/article-gender-bias-in-health-care-is-hurting-women/

https://www.damemagazine.com/2019/04/22/why-are-so-many-women-rejecting-medical-science/

https://qz.com/1367177/if-ai-is-going-to-be-the-worlds-doctor-it-needs-better-textbooks/

https://www.womenshealthmag.com/health/a26679435/chronic-pain-in-women/

https://internethealthreport.org/2019/in-defense-of-anonymity/

https://longreads.com/2018/03/28/who-does-she-think-she-is/

https://www.volvocars.com/intl/why-volvo/human-innovation/future-of-driving/safety/cars-safe-for-all

https://br.ign.com/battlefield-v/62353/feature/20-coisas-impossiveis-que-voce-pode-fazer-em-battlefield-e-u

https://www.torcedores.com/noticias/2019/02/riot-adverte-equipes-acusadas-de-machismo-em-competicao-de-lol

https://www.torcedores.com/noticias/2018/12/jogo-de-homem-mulheres-denunciam-machismo-e-assedio

https://twitter.com/waypoint/status/1143607519979462662?s=20

https://vs.com.br/artigo/r6-jogadora-cria-serie-de-videos-denunciando-o-machismo-no-game

https://www.youtube.com/watch?v=IE9w7R_4zmM&feature=youtu.be

https://www.popsci.com/women-spacewalk-spacesuit-nasa

https://edition.cnn.com/2019/03/25/us/nasa-first-all-female-spacewalk-canceled-trnd/index.html

http://time.com/5568063/katie-bouman-first-image-black-hole/

https://www.theguardian.com/commentisfree/2019/apr/17/katie-bouman-black-hole-image-online-trolls

https://physicsworld.com/a/thousands-of-physicists-sign-letter-condemning-disgraceful-alessandro-strumia-gender-talk/

https://pleno.news/esportes/futebol/pioneiras-no-futebol-feminino-recordam-preconceito.html

https://noticiasdatv.uol.com.br/noticia/televisao/publico-ignora-transmissao-so-com-mulheres-e-canal-da-fox-e-lanterna-da-copa--21074

https://esporte.uol.com.br/futebol/ultimas-noticias/2019/03/08/naosecale-clubes-de-futebol-celebram-o-dia-internacional-das-mulheres.htm

http://sportv.globo.com/fala-muito/videos/v/no-fala-muito-a-dificil-leitura-de-comentarios-enviados-a-mulheres-do-esporte-da-globo/7440928/

https://www.youtube.com/watch?v=whpJ19RJ4JY

https://www.youtube.com/watch?v=VxCOeLMv-wg&list=PLNqKTn4CuEXepDHHppsMK042H8Sw92OEA

https://www.youtube.com/watch?v=F86J8dMjTlo&list=PLNqKTn4CuEXd07Y1nk5mpDfEhToDFlM20

https://broadly.vice.com/en_us/article/qvyq8p/transgender-non-binary-stock-photos-gender-spectrum-collection?utm_source=vicetwitterus

https://www.wocintechchat.com/

https://www.globalcitizen.org/en/content/sesame-street-is-showing-indian-children-that-girl/

https://www.youtube.com/watch?v=koPmuEyP3a0

https://snappaingthestiletto.com/2019/03/26/womenonwikipedia/

https://pt.wikipedia.org/wiki/Wikip%C3%A9dia:Edit-a-thon/Atividades_em_portugu%C3%AAs/Editatona_Mais_Mulheres_Na_Tecnologia_-_PrograMaria_(S%C3%A3o_Paulo)

- Como mudar com UX?

https://insights.stackoverflow.com/survey/2019

https://pt.slideshare.net/lulileslie/panorama-ux-2019

- Mais sobre o tema

https://guardianbookshop.com/invisible-women-9781784741723.html?utm_source=editoriallink&utm_medium=merch&utm_campaign=article

https://www.youtube.com/watch?v=nLjFTHTgEVU

https://onlinelibrary.wiley.com/doi/full/10.1111/ejn.14397

https://academics.skidmore.edu/blogs/vids/

https://www.media.mit.edu/research/

https://www.hastac.org/blogs/superadmin/2015/01/26/gender-bias-academe-annotated-bibliography-important-recent-studies

https://socialsciences.ucla.edu/wp-content/uploads/2019/02/UCLA-Hollywood-Diversity-Report-2019-2-21-2019.pdf

https://internethealthreport.org/

https://web.stanford.edu/~eberhard/downloads/2004-SeeingBlackRaceCrimeandVisualProcessing.pdf

https://en.wikipedia.org/wiki/List_of_cognitive_biases

http://www.onumulheres.org.br/wp-content/uploads/2016/04/Vieses_inconscientes_16_digital.pdf

https://rhjunior.com.br/o-vies-inconsciente-desafia-diversidade-cognitiva-nas-organizacoes/

https://ieeexplore.ieee.org/document/8452744

- Extras sobre o assunto
https://sobre-comunidade.notion.site/Palestra-sobre-Vi-s-no-desenvolvimento-df48ccabe05947e79ef0f4f7cf41582d

Transcript

1. Viés
   Viés
   Viés
   

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2. https://forms.gle/RkxFb2CETKaJJS9R9
   

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3. | Alda Rocha - UXD & UX Researcher
   | Especialista em pesquisa de experiencia
   e inovacao na Raia Drogasil
   | UXPA SP
   @mjcoffeeholick
   www.mjcoffeeholick.github.io
   Viés
   Viés
   Viés
   

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4. O que é viés?
   O que é viés?
   O que é viés?
   

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5. VIESES INCONSCIENTES SÃO QUALQUER FORMA
   DE PARCIALIDADE A FAVOR OU CONTRA ALGO EM
   QUE O INDIVÍDUO ENVIESADO NÃO TEM ACESSO
   NEM CONTROLE SOBRE O EXISTÊNCIA DO VIÉS
   

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6. https://www.numerapeopleanalytics.com/blog/suas-avaliacoes-sao-justas
   

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7. https://www.numerapeopleanalytics.com/blog/suas-avaliacoes-sao-justas
   

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8. https://hypescience.com/neurocientista-esta-descobrindo-como-aproveitar-o-potencial-do-inconsciente/
   

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9. O quão rápido o cérebro faz um julgamento?
   

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10. O quanto padrões tem influência nas decisões?
    

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11. O cérebro consegue regular e corrigir os pensamentos?
    

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12. https://www.interaction-design.org/literature/article/the-reflective-level-of-emotional-design?
    utm_source=twitter&utm_medium=sm
    

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13. Como impacta?
    Como impacta?
    Como impacta?
    

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14. https://www.youtube.com/watch?v=EuBBz3bI-aA
    

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15. https://www.youtube.com/watch?v=59bMh59JQDo
    

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16. Algoritmos em busca: 

    Quem cadastra e como aprende?
    

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17. Algoritmos em busca: 

    Quem cadastra e como aprende?
    

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18. Algoritmos em busca: 

    Quem cadastra e como aprende?
    

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19. Algoritmos em busca: 

    Quem cadastra e como aprende?
    

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20. https://www.engadget.com/2018/12/07/google-remove-gender-bias-translations/
    https://ai.googleblog.com/2018/12/providing-gender-specific-translations.html
    

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21. MENINOS VESTEM AZUL,
    MENINAS VESTEM ROSA!
    

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33. https://www.theatlantic.com/notes/2016/10/what-its-like-when-a-coworker-tells-you-to-smile/505493/
    

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34. https://www.inc.com/jessica-stillman/being-funny-hurts-women-at-work-incredibly-annoying-new-study-shows.html?
    cid=sf01002&fbclid=IwAR3Hvezu2VS4IKQR7LDuS70GhijBp22YhoVuACaBTltQTaJQevVOay_LtGc
    

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35. https://revistagalileu.globo.com/Revista/noticia/2015/10/voce-e-racista-so-nao-sabe-disso-ainda.html
    

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36. https://medium.com/@Joy.Buolamwini/response-racial-and-gender-bias-in-amazon-rekognition-
    commercial-ai-system-for-analyzing-faces-a289222eeced
    

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37. https://medium.com/@Joy.Buolamwini/response-racial-and-gender-bias-in-amazon-rekognition-
    commercial-ai-system-for-analyzing-faces-a289222eeced
    Joy Buolamwini
    

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38. View Slide

39. https://www.ajlunited.org/
    

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40. https://twitter.com/afrotechbr/status/1131581513911418887?s=20
    

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41. https://www.ajlunited.org/fight
    

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42. :D
    

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43. View Slide

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45. https://www.media.mit.edu/projects/gender-shades/faq/
    https://civic.mit.edu/
    

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46. https://textio.ai/gendered-language-in-your-job-post-predicts-the-gender-of-the-person-youll-hire-cd150452407d
    

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47. View Slide

48. https://hired.com/blog/employers/removing-unconscious-bias/
    

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49. https://www.ey.com/en_gl/wef/why-we-need-to-solve-the-issue-of-gender-bias-before-ai-makes-it
    

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50. https://www.ey.com/en_gl/wef/why-we-need-to-solve-the-issue-of-gender-bias-before-ai-makes-it
    time.com/5520558/artificial-intelligence-racial-gender-bias/
    

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51. https://www.ey.com/en_gl/wef/why-we-need-to-solve-the-issue-of-gender-bias-before-ai-makes-it
    https://www.theguardian.com/technology/2017/apr/13/ai-programs-exhibit-racist-and-sexist-biases-research-reveals
    

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52. https://www.ey.com/en_gl/wef/why-we-need-to-solve-the-issue-of-gender-bias-before-ai-makes-it
    https://nypost.com/2017/12/20/artificial-intelligence-reveals-gender-bias-in-the-workplace/
    

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53. View Slide

54. https://www.raconteur.net/technology/ai-victims-of-sexism-answer-back
    

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55. View Slide

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57. https://www.wired.com/story/the-genderless-digital-voice-the-world-needs-right-now/
    

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58. https://civic.mit.edu/2019/01/24/how-automated-tools-discriminate-against-black-language/
    

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59. https://twitter.com/ajplus/status/1111106133450645508?s=20
    

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60. https://www.youtube.com/watch?v=T5X3cu1B87k
    https://www.youtube.com/watch?v=PY9RQFX28j0
    

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61. https://twitter.com/AOC/status/1108523500279599106?s=20
    

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62. View Slide

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65. https://blog.goodaudience.com/measuring-gender-bias-in-films-using-ai-56506823b388
    

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66. https://womenandhollywood.com/2019-diversity-report-women-poc-make-progress-but-are-still-largely-underrepresented/
    https://womenandhollywood.com/category/research/
    

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67. View Slide

68. https://www.wordstream.com/blog/ws/2014/05/13/gender-bias
    

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69. https://www.womenshealthmag.com/health/a26679435/chronic-pain-in-women/
    

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70. Texto completo
    

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71. https://qz.com/1367177/if-ai-is-going-to-be-the-worlds-doctor-it-needs-better-textbooks/
    

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72. https://www.torproject.org/
    

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73. https://www.torproject.org/
    

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74. https://internethealthreport.org/2019/in-defense-of-anonymity/
    

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75. https://longreads.com/2018/03/28/who-does-she-think-she-is/
    

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76. View Slide

77. https://www.volvocars.com/intl/why-volvo/human-innovation/future-of-driving/safety/cars-safe-for-all
    

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78. View Slide

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82. https://br.ign.com/battlefield-v/62353/feature/20-coisas-impossiveis-que-voce-pode-fazer-em-battlefield-e-u
    

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83. View Slide

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86. https://www.torcedores.com/noticias/2019/02/riot-adverte-equipes-acusadas-de-machismo-em-competicao-de-lol
    

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87. https://www.torcedores.com/noticias/2018/12/jogo-de-homem-mulheres-denunciam-machismo-e-assedio
    

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88. https://twitter.com/waypoint/status/1143607519979462662?s=20
    

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89. https://twitter.com/waypoint/status/1143607519979462662?s=20
    

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90. https://www.youtube.com/watch?v=IE9w7R_4zmM&feature=youtu.be
    

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91. https://edition.cnn.com/2019/03/25/us/nasa-first-all-female-spacewalk-canceled-trnd/index.html
    https://www.popsci.com/women-spacewalk-spacesuit-nasa
    

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92. View Slide

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97. http://time.com/5568063/katie-bouman-first-image-black-hole/
    

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98. https://www.theguardian.com/commentisfree/2019/apr/17/katie-bouman-black-hole-image-online-trolls
    

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99. View Slide

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101. https://physicsworld.com/a/thousands-of-physicists-sign-letter-condemning-disgraceful-alessandro-strumia-gender-talk/
     

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102. https://pleno.news/esportes/futebol/pioneiras-no-futebol-feminino-recordam-preconceito.html
     

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103. https://noticiasdatv.uol.com.br/noticia/televisao/publico-ignora-transmissao-so-com-mulheres-e-canal-da-fox-e-lanterna-
     da-copa--21074
     

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104. https://esporte.uol.com.br/futebol/ultimas-noticias/2019/03/08/naosecale-clubes-de-futebol-celebram-o-dia-internacional-das-
     mulheres.htm
     

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116. https://www.youtube.com/watch?v=VxCOeLMv-
     wg&list=PLNqKTn4CuEXepDHHppsMK042H8Sw92OEA
     https://www.youtube.com/watch?
     v=F86J8dMjTlo&list=PLNqKTn4CuEXd07Y1nk5mpDfEhToDFlM20
     

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117. https://www.youtube.com/watch?v=whpJ19RJ4JY
     

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118. https://www.youtube.com/watch?v=whpJ19RJ4JY
     

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119. Mudanças
     Mudanças
     Mudanças
     

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120. https://www.youtube.com/watch?v=koPmuEyP3a0
     

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121. https://www.globalcitizen.org/en/content/sesame-street-is-showing-indian-children-that-girl/
     

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122. https://broadly.vice.com/en_us/article/qvyq8p/transgender-non-binary-stock-photos-gender-
     spectrum-collection?utm_source=vicetwitterus
     

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124. https://www.wocintechchat.com/
     

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125. https://snappaingthestiletto.com/2019/03/26/womenonwikipedia/
     

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126. ->
     Viés
     Preconceitos
     

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127. Como construir sem viés?
     Como construir sem viés?
     Como construir sem viés?
     

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128. https://en.wikipedia.org/wiki/List_of_cognitive_biases
     

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129. UX
     

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130. https://pt.slideshare.net/lulileslie/panorama-ux-2019
     Panorama UX 2019
     

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131. View Slide

132. Personas validadas
     

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133. Personas validadas
     

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136. Jornadas
     

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137. Entrevistas etnograficas e validacao
     de hipoteses
     

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138. Matriz CSD
     

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139. Matriz CSD
     

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140. Canvas
     

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141. UX + CX + Data
     

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142. Invisible Women: Exposing Data Bias in a World Designed for Men
     Caroline Criado Perez
     https://guardianbookshop.com/invisible-women-9781784741723.html?
     utm_source=editoriallink&utm_medium=merch&utm_campaign=article
     

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143. https://internethealthreport.org/
     

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144. Mais sobre o tema
     Mais sobre o tema
     Mais sobre o tema
     

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145. https://www.youtube.com/watch?v=nLjFTHTgEVU
     

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146. Gender bias in(neuro)science: facts,
     consequences, and solutions
     

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147. https://academics.skidmore.edu/blogs/vids/
     

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148. https://www.media.mit.edu/research/
     

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149. https://www.hastac.org/blogs/superadmin/2015/01/26/gender-bias-academe-annotated-bibliography-important-recent-studies
     

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150. https://socialsciences.ucla.edu/wp-content/uploads/2019/02/UCLA-Hollywood-Diversity-Report-2019-2-21-2019.pdf
     

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151. https://www.universal-sci.com/headlines/2019/6/5/what-ive-learned-from-teaching-prisoners-to-think-like-scientists
     

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152. https://web.stanford.edu/~eberhard/downloads/2004-SeeingBlackRaceCrimeandVisualProcessing.pdf
     

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153. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3281765
     

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154. http://www.onumulheres.org.br/wp-content/uploads/2016/04/Vieses_inconscientes_16_digital.pdf
     

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155. https://rhjunior.com.br/o-vies-inconsciente-desafia-diversidade-cognitiva-nas-organizacoes/
     

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156. https://ieeexplore.ieee.org/document/8452744
     

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157. ≠
     Inclusivo
     Exclusivo
     

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158. View Slide

159. Alda Rocha
     UXD & UX Researcher
     @mjcoffeeholick
     www.mjcoffeeholick.github.io
     Obrigada
     Obrigada
     Obrigada
     

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