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Como viés influencia o que desenvolvemos

Alda Rocha
July 24, 2021

Como viés influencia o que desenvolvemos

Palestrada sobre viés no desenvolvimento

feedbacks: https://forms.gle/RkxFb2CETKaJJS9R9

Links presentes:
- O que é viés

https://www.numerapeopleanalytics.com/blog/suas-avaliacoes-sao-justas

https://hypescience.com/neurocientista-esta-descobrindo-como-aproveitar-o-potencial-do-inconsciente/

https://www.interaction-design.org/literature/article/the-reflective-level-of-emotional-design

- Como impacta

https://www.youtube.com/watch?v=59bMh59JQDo

https://www.youtube.com/watch?v=EuBBz3bI-aA

https://www.engadget.com/2018/12/07/google-remove-gender-bias-translations/

https://ai.googleblog.com/2018/12/providing-gender-specific-translations.html

https://g1.globo.com/economia/educacao-financeira/blog/samy-dana/post/2018/10/04/taxa-rosa-por-que-produtos-para-as-mulheres-sao-mais-caros.ghtml

https://revistagalileu.globo.com/Revista/noticia/2015/10/voce-e-racista-so-nao-sabe-disso-ainda.html

https://twitter.com/RacismDog

https://medium.com/@Joy.Buolamwini/response-racial-and-gender-bias-in-amazon-rekognition-commercial-ai-system-for-analyzing-faces-a289222eeced

https://medium.com/@Joy.Buolamwini/response-racial-and-gender-bias-in-amazon-rekognition-commercial-ai-system-for-analyzing-faces-a289222eeced

https://www.ajlunited.org/
https://www.ajlunited.org/fight

https://medium.com/@Joy.Buolamwini/response-racial-and-gender-bias-in-amazon-rekognition-commercial-ai-system-for-analyzing-faces-a289222eeced

https://www.theatlantic.com/notes/2016/10/what-its-like-when-a-coworker-tells-you-to-smile/505493/

https://twitter.com/afrotechbr/status/1131581513911418887?s=20

https://www.media.mit.edu/projects/gender-shades/faq/

https://civic.mit.edu/

https://www.inc.com/jessica-stillman/being-funny-hurts-women-at-work-incredibly-annoying-new-study-shows.html?cid=sf01002&fbclid=IwAR3Hvezu2VS4IKQR7LDuS70GhijBp22YhoVuACaBTltQTaJQevVOay_LtGc

https://textio.ai/gendered-language-in-your-job-post-predicts-the-gender-of-the-person-youll-hire-cd150452407d

https://hired.com/blog/employers/removing-unconscious-bias/

https://www.ey.com/en_gl/wef/why-we-need-to-solve-the-issue-of-gender-bias-before-ai-makes-it

http://time.com/5520558/artificial-intelligence-racial-gender-bias/

https://www.theguardian.com/technology/2017/apr/13/ai-programs-exhibit-racist-and-sexist-biases-research-reveals

https://nypost.com/2017/12/20/artificial-intelligence-reveals-gender-bias-in-the-workplace/

https://www.wired.com/story/the-genderless-digital-voice-the-world-needs-right-now/

https://civic.mit.edu/2019/01/24/how-automated-tools-discriminate-against-black-language/

https://twitter.com/ajplus/status/1111106133450645508?s=20

https://www.youtube.com/watch?v=T5X3cu1B87k

https://www.youtube.com/watch?v=PY9RQFX28j0

https://twitter.com/AOC/status/1108523500279599106?s=20

https://twitter.com/ajplus/status/1111122239485689856?s=20

https://blog.goodaudience.com/measuring-gender-bias-in-films-using-ai-56506823b388

https://womenandhollywood.com/2019-diversity-report-women-poc-make-progress-but-are-still-largely-underrepresented/

https://womenandhollywood.com/category/research/

https://www.wordstream.com/blog/ws/2014/05/13/gender-bias

https://www.theglobeandmail.com/opinion/article-gender-bias-in-health-care-is-hurting-women/

https://www.damemagazine.com/2019/04/22/why-are-so-many-women-rejecting-medical-science/

https://qz.com/1367177/if-ai-is-going-to-be-the-worlds-doctor-it-needs-better-textbooks/

https://www.womenshealthmag.com/health/a26679435/chronic-pain-in-women/

https://internethealthreport.org/2019/in-defense-of-anonymity/

https://longreads.com/2018/03/28/who-does-she-think-she-is/

https://www.volvocars.com/intl/why-volvo/human-innovation/future-of-driving/safety/cars-safe-for-all

https://br.ign.com/battlefield-v/62353/feature/20-coisas-impossiveis-que-voce-pode-fazer-em-battlefield-e-u

https://www.torcedores.com/noticias/2019/02/riot-adverte-equipes-acusadas-de-machismo-em-competicao-de-lol

https://www.torcedores.com/noticias/2018/12/jogo-de-homem-mulheres-denunciam-machismo-e-assedio

https://twitter.com/waypoint/status/1143607519979462662?s=20

https://vs.com.br/artigo/r6-jogadora-cria-serie-de-videos-denunciando-o-machismo-no-game

https://www.youtube.com/watch?v=IE9w7R_4zmM&feature=youtu.be

https://www.popsci.com/women-spacewalk-spacesuit-nasa

https://edition.cnn.com/2019/03/25/us/nasa-first-all-female-spacewalk-canceled-trnd/index.html

http://time.com/5568063/katie-bouman-first-image-black-hole/

https://www.theguardian.com/commentisfree/2019/apr/17/katie-bouman-black-hole-image-online-trolls

https://physicsworld.com/a/thousands-of-physicists-sign-letter-condemning-disgraceful-alessandro-strumia-gender-talk/

https://pleno.news/esportes/futebol/pioneiras-no-futebol-feminino-recordam-preconceito.html

https://noticiasdatv.uol.com.br/noticia/televisao/publico-ignora-transmissao-so-com-mulheres-e-canal-da-fox-e-lanterna-da-copa--21074

https://esporte.uol.com.br/futebol/ultimas-noticias/2019/03/08/naosecale-clubes-de-futebol-celebram-o-dia-internacional-das-mulheres.htm

http://sportv.globo.com/fala-muito/videos/v/no-fala-muito-a-dificil-leitura-de-comentarios-enviados-a-mulheres-do-esporte-da-globo/7440928/

https://www.youtube.com/watch?v=whpJ19RJ4JY

https://www.youtube.com/watch?v=VxCOeLMv-wg&list=PLNqKTn4CuEXepDHHppsMK042H8Sw92OEA

https://www.youtube.com/watch?v=F86J8dMjTlo&list=PLNqKTn4CuEXd07Y1nk5mpDfEhToDFlM20

https://broadly.vice.com/en_us/article/qvyq8p/transgender-non-binary-stock-photos-gender-spectrum-collection?utm_source=vicetwitterus

https://www.wocintechchat.com/

https://www.globalcitizen.org/en/content/sesame-street-is-showing-indian-children-that-girl/

https://www.youtube.com/watch?v=koPmuEyP3a0

https://snappaingthestiletto.com/2019/03/26/womenonwikipedia/

https://pt.wikipedia.org/wiki/Wikip%C3%A9dia:Edit-a-thon/Atividades_em_portugu%C3%AAs/Editatona_Mais_Mulheres_Na_Tecnologia_-_PrograMaria_(S%C3%A3o_Paulo)

- Como mudar com UX?

https://insights.stackoverflow.com/survey/2019

https://pt.slideshare.net/lulileslie/panorama-ux-2019

- Mais sobre o tema

https://guardianbookshop.com/invisible-women-9781784741723.html?utm_source=editoriallink&utm_medium=merch&utm_campaign=article

https://www.youtube.com/watch?v=nLjFTHTgEVU

https://onlinelibrary.wiley.com/doi/full/10.1111/ejn.14397

https://academics.skidmore.edu/blogs/vids/

https://www.media.mit.edu/research/

https://www.hastac.org/blogs/superadmin/2015/01/26/gender-bias-academe-annotated-bibliography-important-recent-studies

https://socialsciences.ucla.edu/wp-content/uploads/2019/02/UCLA-Hollywood-Diversity-Report-2019-2-21-2019.pdf

https://internethealthreport.org/

https://web.stanford.edu/~eberhard/downloads/2004-SeeingBlackRaceCrimeandVisualProcessing.pdf

https://en.wikipedia.org/wiki/List_of_cognitive_biases

http://www.onumulheres.org.br/wp-content/uploads/2016/04/Vieses_inconscientes_16_digital.pdf

https://rhjunior.com.br/o-vies-inconsciente-desafia-diversidade-cognitiva-nas-organizacoes/

https://ieeexplore.ieee.org/document/8452744

- Extras sobre o assunto
https://sobre-comunidade.notion.site/Palestra-sobre-Vi-s-no-desenvolvimento-df48ccabe05947e79ef0f4f7cf41582d

Alda Rocha

July 24, 2021
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Transcript

  1. Viés
    Viés
    Viés

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  2. https://forms.gle/RkxFb2CETKaJJS9R9

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  3. | Alda Rocha - UXD & UX Researcher
    | Especialista em pesquisa de experiencia
    e inovacao na Raia Drogasil
    | UXPA SP
    @mjcoffeeholick
    www.mjcoffeeholick.github.io
    Viés
    Viés
    Viés

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  4. O que é viés?
    O que é viés?
    O que é viés?

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  5. VIESES INCONSCIENTES SÃO QUALQUER FORMA
    DE PARCIALIDADE A FAVOR OU CONTRA ALGO EM
    QUE O INDIVÍDUO ENVIESADO NÃO TEM ACESSO
    NEM CONTROLE SOBRE O EXISTÊNCIA DO VIÉS

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  6. https://www.numerapeopleanalytics.com/blog/suas-avaliacoes-sao-justas

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  7. https://www.numerapeopleanalytics.com/blog/suas-avaliacoes-sao-justas

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  8. https://hypescience.com/neurocientista-esta-descobrindo-como-aproveitar-o-potencial-do-inconsciente/

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  9. O quão rápido o cérebro faz um julgamento?

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  10. O quanto padrões tem influência nas decisões?

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  11. O cérebro consegue regular e corrigir os pensamentos?

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  12. https://www.interaction-design.org/literature/article/the-reflective-level-of-emotional-design?
    utm_source=twitter&utm_medium=sm

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  13. Como impacta?
    Como impacta?
    Como impacta?

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  14. https://www.youtube.com/watch?v=EuBBz3bI-aA

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  15. https://www.youtube.com/watch?v=59bMh59JQDo

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  16. Algoritmos em busca: 

    Quem cadastra e como aprende?

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  17. Algoritmos em busca: 

    Quem cadastra e como aprende?

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  18. Algoritmos em busca: 

    Quem cadastra e como aprende?

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  19. Algoritmos em busca: 

    Quem cadastra e como aprende?

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  20. https://www.engadget.com/2018/12/07/google-remove-gender-bias-translations/
    https://ai.googleblog.com/2018/12/providing-gender-specific-translations.html

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  21. MENINOS VESTEM AZUL,
    MENINAS VESTEM ROSA!

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  33. https://www.theatlantic.com/notes/2016/10/what-its-like-when-a-coworker-tells-you-to-smile/505493/

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  34. https://www.inc.com/jessica-stillman/being-funny-hurts-women-at-work-incredibly-annoying-new-study-shows.html?
    cid=sf01002&fbclid=IwAR3Hvezu2VS4IKQR7LDuS70GhijBp22YhoVuACaBTltQTaJQevVOay_LtGc

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  35. https://revistagalileu.globo.com/Revista/noticia/2015/10/voce-e-racista-so-nao-sabe-disso-ainda.html

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  36. https://medium.com/@Joy.Buolamwini/response-racial-and-gender-bias-in-amazon-rekognition-
    commercial-ai-system-for-analyzing-faces-a289222eeced

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  37. https://medium.com/@Joy.Buolamwini/response-racial-and-gender-bias-in-amazon-rekognition-
    commercial-ai-system-for-analyzing-faces-a289222eeced
    Joy Buolamwini

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  39. https://www.ajlunited.org/

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  40. https://twitter.com/afrotechbr/status/1131581513911418887?s=20

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  41. https://www.ajlunited.org/fight

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  42. :D

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  45. https://www.media.mit.edu/projects/gender-shades/faq/
    https://civic.mit.edu/

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  46. https://textio.ai/gendered-language-in-your-job-post-predicts-the-gender-of-the-person-youll-hire-cd150452407d

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  48. https://hired.com/blog/employers/removing-unconscious-bias/

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  49. https://www.ey.com/en_gl/wef/why-we-need-to-solve-the-issue-of-gender-bias-before-ai-makes-it

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  50. https://www.ey.com/en_gl/wef/why-we-need-to-solve-the-issue-of-gender-bias-before-ai-makes-it
    time.com/5520558/artificial-intelligence-racial-gender-bias/

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  51. https://www.ey.com/en_gl/wef/why-we-need-to-solve-the-issue-of-gender-bias-before-ai-makes-it
    https://www.theguardian.com/technology/2017/apr/13/ai-programs-exhibit-racist-and-sexist-biases-research-reveals

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  52. https://www.ey.com/en_gl/wef/why-we-need-to-solve-the-issue-of-gender-bias-before-ai-makes-it
    https://nypost.com/2017/12/20/artificial-intelligence-reveals-gender-bias-in-the-workplace/

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  54. https://www.raconteur.net/technology/ai-victims-of-sexism-answer-back

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  57. https://www.wired.com/story/the-genderless-digital-voice-the-world-needs-right-now/

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  58. https://civic.mit.edu/2019/01/24/how-automated-tools-discriminate-against-black-language/

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  59. https://twitter.com/ajplus/status/1111106133450645508?s=20

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  60. https://www.youtube.com/watch?v=T5X3cu1B87k
    https://www.youtube.com/watch?v=PY9RQFX28j0

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  61. https://twitter.com/AOC/status/1108523500279599106?s=20

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  65. https://blog.goodaudience.com/measuring-gender-bias-in-films-using-ai-56506823b388

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  66. https://womenandhollywood.com/2019-diversity-report-women-poc-make-progress-but-are-still-largely-underrepresented/
    https://womenandhollywood.com/category/research/

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  68. https://www.wordstream.com/blog/ws/2014/05/13/gender-bias

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  69. https://www.womenshealthmag.com/health/a26679435/chronic-pain-in-women/

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  70. Texto completo

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  71. https://qz.com/1367177/if-ai-is-going-to-be-the-worlds-doctor-it-needs-better-textbooks/

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  72. https://www.torproject.org/

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  73. https://www.torproject.org/

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  74. https://internethealthreport.org/2019/in-defense-of-anonymity/

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  75. https://longreads.com/2018/03/28/who-does-she-think-she-is/

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  76. View Slide

  77. https://www.volvocars.com/intl/why-volvo/human-innovation/future-of-driving/safety/cars-safe-for-all

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  82. https://br.ign.com/battlefield-v/62353/feature/20-coisas-impossiveis-que-voce-pode-fazer-em-battlefield-e-u

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  86. https://www.torcedores.com/noticias/2019/02/riot-adverte-equipes-acusadas-de-machismo-em-competicao-de-lol

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  87. https://www.torcedores.com/noticias/2018/12/jogo-de-homem-mulheres-denunciam-machismo-e-assedio

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  88. https://twitter.com/waypoint/status/1143607519979462662?s=20

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  89. https://twitter.com/waypoint/status/1143607519979462662?s=20

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  90. https://www.youtube.com/watch?v=IE9w7R_4zmM&feature=youtu.be

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  91. https://edition.cnn.com/2019/03/25/us/nasa-first-all-female-spacewalk-canceled-trnd/index.html
    https://www.popsci.com/women-spacewalk-spacesuit-nasa

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  97. http://time.com/5568063/katie-bouman-first-image-black-hole/

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  98. https://www.theguardian.com/commentisfree/2019/apr/17/katie-bouman-black-hole-image-online-trolls

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  101. https://physicsworld.com/a/thousands-of-physicists-sign-letter-condemning-disgraceful-alessandro-strumia-gender-talk/

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  102. https://pleno.news/esportes/futebol/pioneiras-no-futebol-feminino-recordam-preconceito.html

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  103. https://noticiasdatv.uol.com.br/noticia/televisao/publico-ignora-transmissao-so-com-mulheres-e-canal-da-fox-e-lanterna-
    da-copa--21074

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  104. https://esporte.uol.com.br/futebol/ultimas-noticias/2019/03/08/naosecale-clubes-de-futebol-celebram-o-dia-internacional-das-
    mulheres.htm

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  116. https://www.youtube.com/watch?v=VxCOeLMv-
    wg&list=PLNqKTn4CuEXepDHHppsMK042H8Sw92OEA
    https://www.youtube.com/watch?
    v=F86J8dMjTlo&list=PLNqKTn4CuEXd07Y1nk5mpDfEhToDFlM20

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  117. https://www.youtube.com/watch?v=whpJ19RJ4JY

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  118. https://www.youtube.com/watch?v=whpJ19RJ4JY

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  119. Mudanças
    Mudanças
    Mudanças

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  120. https://www.youtube.com/watch?v=koPmuEyP3a0

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  121. https://www.globalcitizen.org/en/content/sesame-street-is-showing-indian-children-that-girl/

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  122. https://broadly.vice.com/en_us/article/qvyq8p/transgender-non-binary-stock-photos-gender-
    spectrum-collection?utm_source=vicetwitterus

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  124. https://www.wocintechchat.com/

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  125. https://snappaingthestiletto.com/2019/03/26/womenonwikipedia/

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  126. ->
    Viés
    Preconceitos

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  127. Como construir sem viés?
    Como construir sem viés?
    Como construir sem viés?

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  128. https://en.wikipedia.org/wiki/List_of_cognitive_biases

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  129. UX

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  130. https://pt.slideshare.net/lulileslie/panorama-ux-2019
    Panorama UX 2019

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  132. Personas validadas

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  133. Personas validadas

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  136. Jornadas

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  137. Entrevistas etnograficas e validacao
    de hipoteses

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  138. Matriz CSD

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  139. Matriz CSD

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  140. Canvas

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  141. UX + CX + Data

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  142. Invisible Women: Exposing Data Bias in a World Designed for Men
    Caroline Criado Perez
    https://guardianbookshop.com/invisible-women-9781784741723.html?
    utm_source=editoriallink&utm_medium=merch&utm_campaign=article

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  143. https://internethealthreport.org/

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  144. Mais sobre o tema
    Mais sobre o tema
    Mais sobre o tema

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  145. https://www.youtube.com/watch?v=nLjFTHTgEVU

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  146. Gender bias in(neuro)science: facts,
    consequences, and solutions

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  147. https://academics.skidmore.edu/blogs/vids/

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  148. https://www.media.mit.edu/research/

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  149. https://www.hastac.org/blogs/superadmin/2015/01/26/gender-bias-academe-annotated-bibliography-important-recent-studies

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  150. https://socialsciences.ucla.edu/wp-content/uploads/2019/02/UCLA-Hollywood-Diversity-Report-2019-2-21-2019.pdf

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  151. https://www.universal-sci.com/headlines/2019/6/5/what-ive-learned-from-teaching-prisoners-to-think-like-scientists

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  152. https://web.stanford.edu/~eberhard/downloads/2004-SeeingBlackRaceCrimeandVisualProcessing.pdf

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  153. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3281765

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  154. http://www.onumulheres.org.br/wp-content/uploads/2016/04/Vieses_inconscientes_16_digital.pdf

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  155. https://rhjunior.com.br/o-vies-inconsciente-desafia-diversidade-cognitiva-nas-organizacoes/

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  156. https://ieeexplore.ieee.org/document/8452744

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  157. Inclusivo
    Exclusivo

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  159. Alda Rocha
    UXD & UX Researcher
    @mjcoffeeholick
    www.mjcoffeeholick.github.io
    Obrigada
    Obrigada
    Obrigada

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