Save 37% off PRO during our Black Friday Sale! »

Como viés influencia o que desenvolvemos

07ac697bcff40050a82cb4503de9eb68?s=47 Alda Rocha
July 24, 2021

Como viés influencia o que desenvolvemos

Palestrada sobre viés no desenvolvimento

feedbacks: https://forms.gle/RkxFb2CETKaJJS9R9

Links presentes:
- O que é viés

https://www.numerapeopleanalytics.com/blog/suas-avaliacoes-sao-justas

https://hypescience.com/neurocientista-esta-descobrindo-como-aproveitar-o-potencial-do-inconsciente/

https://www.interaction-design.org/literature/article/the-reflective-level-of-emotional-design

- Como impacta

https://www.youtube.com/watch?v=59bMh59JQDo

https://www.youtube.com/watch?v=EuBBz3bI-aA

https://www.engadget.com/2018/12/07/google-remove-gender-bias-translations/

https://ai.googleblog.com/2018/12/providing-gender-specific-translations.html

https://g1.globo.com/economia/educacao-financeira/blog/samy-dana/post/2018/10/04/taxa-rosa-por-que-produtos-para-as-mulheres-sao-mais-caros.ghtml

https://revistagalileu.globo.com/Revista/noticia/2015/10/voce-e-racista-so-nao-sabe-disso-ainda.html

https://twitter.com/RacismDog

https://medium.com/@Joy.Buolamwini/response-racial-and-gender-bias-in-amazon-rekognition-commercial-ai-system-for-analyzing-faces-a289222eeced

https://medium.com/@Joy.Buolamwini/response-racial-and-gender-bias-in-amazon-rekognition-commercial-ai-system-for-analyzing-faces-a289222eeced

https://www.ajlunited.org/
https://www.ajlunited.org/fight

https://medium.com/@Joy.Buolamwini/response-racial-and-gender-bias-in-amazon-rekognition-commercial-ai-system-for-analyzing-faces-a289222eeced

https://www.theatlantic.com/notes/2016/10/what-its-like-when-a-coworker-tells-you-to-smile/505493/

https://twitter.com/afrotechbr/status/1131581513911418887?s=20

https://www.media.mit.edu/projects/gender-shades/faq/

https://civic.mit.edu/

https://www.inc.com/jessica-stillman/being-funny-hurts-women-at-work-incredibly-annoying-new-study-shows.html?cid=sf01002&fbclid=IwAR3Hvezu2VS4IKQR7LDuS70GhijBp22YhoVuACaBTltQTaJQevVOay_LtGc

https://textio.ai/gendered-language-in-your-job-post-predicts-the-gender-of-the-person-youll-hire-cd150452407d

https://hired.com/blog/employers/removing-unconscious-bias/

https://www.ey.com/en_gl/wef/why-we-need-to-solve-the-issue-of-gender-bias-before-ai-makes-it

http://time.com/5520558/artificial-intelligence-racial-gender-bias/

https://www.theguardian.com/technology/2017/apr/13/ai-programs-exhibit-racist-and-sexist-biases-research-reveals

https://nypost.com/2017/12/20/artificial-intelligence-reveals-gender-bias-in-the-workplace/

https://www.wired.com/story/the-genderless-digital-voice-the-world-needs-right-now/

https://civic.mit.edu/2019/01/24/how-automated-tools-discriminate-against-black-language/

https://twitter.com/ajplus/status/1111106133450645508?s=20

https://www.youtube.com/watch?v=T5X3cu1B87k

https://www.youtube.com/watch?v=PY9RQFX28j0

https://twitter.com/AOC/status/1108523500279599106?s=20

https://twitter.com/ajplus/status/1111122239485689856?s=20

https://blog.goodaudience.com/measuring-gender-bias-in-films-using-ai-56506823b388

https://womenandhollywood.com/2019-diversity-report-women-poc-make-progress-but-are-still-largely-underrepresented/

https://womenandhollywood.com/category/research/

https://www.wordstream.com/blog/ws/2014/05/13/gender-bias

https://www.theglobeandmail.com/opinion/article-gender-bias-in-health-care-is-hurting-women/

https://www.damemagazine.com/2019/04/22/why-are-so-many-women-rejecting-medical-science/

https://qz.com/1367177/if-ai-is-going-to-be-the-worlds-doctor-it-needs-better-textbooks/

https://www.womenshealthmag.com/health/a26679435/chronic-pain-in-women/

https://internethealthreport.org/2019/in-defense-of-anonymity/

https://longreads.com/2018/03/28/who-does-she-think-she-is/

https://www.volvocars.com/intl/why-volvo/human-innovation/future-of-driving/safety/cars-safe-for-all

https://br.ign.com/battlefield-v/62353/feature/20-coisas-impossiveis-que-voce-pode-fazer-em-battlefield-e-u

https://www.torcedores.com/noticias/2019/02/riot-adverte-equipes-acusadas-de-machismo-em-competicao-de-lol

https://www.torcedores.com/noticias/2018/12/jogo-de-homem-mulheres-denunciam-machismo-e-assedio

https://twitter.com/waypoint/status/1143607519979462662?s=20

https://vs.com.br/artigo/r6-jogadora-cria-serie-de-videos-denunciando-o-machismo-no-game

https://www.youtube.com/watch?v=IE9w7R_4zmM&feature=youtu.be

https://www.popsci.com/women-spacewalk-spacesuit-nasa

https://edition.cnn.com/2019/03/25/us/nasa-first-all-female-spacewalk-canceled-trnd/index.html

http://time.com/5568063/katie-bouman-first-image-black-hole/

https://www.theguardian.com/commentisfree/2019/apr/17/katie-bouman-black-hole-image-online-trolls

https://physicsworld.com/a/thousands-of-physicists-sign-letter-condemning-disgraceful-alessandro-strumia-gender-talk/

https://pleno.news/esportes/futebol/pioneiras-no-futebol-feminino-recordam-preconceito.html

https://noticiasdatv.uol.com.br/noticia/televisao/publico-ignora-transmissao-so-com-mulheres-e-canal-da-fox-e-lanterna-da-copa--21074

https://esporte.uol.com.br/futebol/ultimas-noticias/2019/03/08/naosecale-clubes-de-futebol-celebram-o-dia-internacional-das-mulheres.htm

http://sportv.globo.com/fala-muito/videos/v/no-fala-muito-a-dificil-leitura-de-comentarios-enviados-a-mulheres-do-esporte-da-globo/7440928/

https://www.youtube.com/watch?v=whpJ19RJ4JY

https://www.youtube.com/watch?v=VxCOeLMv-wg&list=PLNqKTn4CuEXepDHHppsMK042H8Sw92OEA

https://www.youtube.com/watch?v=F86J8dMjTlo&list=PLNqKTn4CuEXd07Y1nk5mpDfEhToDFlM20

https://broadly.vice.com/en_us/article/qvyq8p/transgender-non-binary-stock-photos-gender-spectrum-collection?utm_source=vicetwitterus

https://www.wocintechchat.com/

https://www.globalcitizen.org/en/content/sesame-street-is-showing-indian-children-that-girl/

https://www.youtube.com/watch?v=koPmuEyP3a0

https://snappaingthestiletto.com/2019/03/26/womenonwikipedia/

https://pt.wikipedia.org/wiki/Wikip%C3%A9dia:Edit-a-thon/Atividades_em_portugu%C3%AAs/Editatona_Mais_Mulheres_Na_Tecnologia_-_PrograMaria_(S%C3%A3o_Paulo)

- Como mudar com UX?

https://insights.stackoverflow.com/survey/2019

https://pt.slideshare.net/lulileslie/panorama-ux-2019

- Mais sobre o tema

https://guardianbookshop.com/invisible-women-9781784741723.html?utm_source=editoriallink&utm_medium=merch&utm_campaign=article

https://www.youtube.com/watch?v=nLjFTHTgEVU

https://onlinelibrary.wiley.com/doi/full/10.1111/ejn.14397

https://academics.skidmore.edu/blogs/vids/

https://www.media.mit.edu/research/

https://www.hastac.org/blogs/superadmin/2015/01/26/gender-bias-academe-annotated-bibliography-important-recent-studies

https://socialsciences.ucla.edu/wp-content/uploads/2019/02/UCLA-Hollywood-Diversity-Report-2019-2-21-2019.pdf

https://internethealthreport.org/

https://web.stanford.edu/~eberhard/downloads/2004-SeeingBlackRaceCrimeandVisualProcessing.pdf

https://en.wikipedia.org/wiki/List_of_cognitive_biases

http://www.onumulheres.org.br/wp-content/uploads/2016/04/Vieses_inconscientes_16_digital.pdf

https://rhjunior.com.br/o-vies-inconsciente-desafia-diversidade-cognitiva-nas-organizacoes/

https://ieeexplore.ieee.org/document/8452744

- Extras sobre o assunto
https://sobre-comunidade.notion.site/Palestra-sobre-Vi-s-no-desenvolvimento-df48ccabe05947e79ef0f4f7cf41582d

07ac697bcff40050a82cb4503de9eb68?s=128

Alda Rocha

July 24, 2021
Tweet

Transcript

  1. Viés Viés Viés

  2. https://forms.gle/RkxFb2CETKaJJS9R9

  3. | Alda Rocha - UXD & UX Researcher | Especialista

    em pesquisa de experiencia e inovacao na Raia Drogasil | UXPA SP @mjcoffeeholick www.mjcoffeeholick.github.io Viés Viés Viés
  4. O que é viés? O que é viés? O que

    é viés?
  5. VIESES INCONSCIENTES SÃO QUALQUER FORMA DE PARCIALIDADE A FAVOR OU

    CONTRA ALGO EM QUE O INDIVÍDUO ENVIESADO NÃO TEM ACESSO NEM CONTROLE SOBRE O EXISTÊNCIA DO VIÉS
  6. https://www.numerapeopleanalytics.com/blog/suas-avaliacoes-sao-justas

  7. https://www.numerapeopleanalytics.com/blog/suas-avaliacoes-sao-justas

  8. https://hypescience.com/neurocientista-esta-descobrindo-como-aproveitar-o-potencial-do-inconsciente/

  9. O quão rápido o cérebro faz um julgamento?

  10. O quanto padrões tem influência nas decisões?

  11. O cérebro consegue regular e corrigir os pensamentos?

  12. https://www.interaction-design.org/literature/article/the-reflective-level-of-emotional-design? utm_source=twitter&utm_medium=sm

  13. Como impacta? Como impacta? Como impacta?

  14. https://www.youtube.com/watch?v=EuBBz3bI-aA

  15. https://www.youtube.com/watch?v=59bMh59JQDo

  16. Algoritmos em busca: 
 Quem cadastra e como aprende?

  17. Algoritmos em busca: 
 Quem cadastra e como aprende?

  18. Algoritmos em busca: 
 Quem cadastra e como aprende?

  19. Algoritmos em busca: 
 Quem cadastra e como aprende?

  20. https://www.engadget.com/2018/12/07/google-remove-gender-bias-translations/ https://ai.googleblog.com/2018/12/providing-gender-specific-translations.html

  21. MENINOS VESTEM AZUL, MENINAS VESTEM ROSA!

  22. None
  23. None
  24. None
  25. None
  26. None
  27. None
  28. None
  29. None
  30. None
  31. None
  32. None
  33. https://www.theatlantic.com/notes/2016/10/what-its-like-when-a-coworker-tells-you-to-smile/505493/

  34. https://www.inc.com/jessica-stillman/being-funny-hurts-women-at-work-incredibly-annoying-new-study-shows.html? cid=sf01002&fbclid=IwAR3Hvezu2VS4IKQR7LDuS70GhijBp22YhoVuACaBTltQTaJQevVOay_LtGc

  35. https://revistagalileu.globo.com/Revista/noticia/2015/10/voce-e-racista-so-nao-sabe-disso-ainda.html

  36. https://medium.com/@Joy.Buolamwini/response-racial-and-gender-bias-in-amazon-rekognition- commercial-ai-system-for-analyzing-faces-a289222eeced

  37. https://medium.com/@Joy.Buolamwini/response-racial-and-gender-bias-in-amazon-rekognition- commercial-ai-system-for-analyzing-faces-a289222eeced Joy Buolamwini

  38. None
  39. https://www.ajlunited.org/

  40. https://twitter.com/afrotechbr/status/1131581513911418887?s=20

  41. https://www.ajlunited.org/fight

  42. :D

  43. None
  44. None
  45. https://www.media.mit.edu/projects/gender-shades/faq/ https://civic.mit.edu/

  46. https://textio.ai/gendered-language-in-your-job-post-predicts-the-gender-of-the-person-youll-hire-cd150452407d

  47. None
  48. https://hired.com/blog/employers/removing-unconscious-bias/

  49. https://www.ey.com/en_gl/wef/why-we-need-to-solve-the-issue-of-gender-bias-before-ai-makes-it

  50. https://www.ey.com/en_gl/wef/why-we-need-to-solve-the-issue-of-gender-bias-before-ai-makes-it time.com/5520558/artificial-intelligence-racial-gender-bias/

  51. https://www.ey.com/en_gl/wef/why-we-need-to-solve-the-issue-of-gender-bias-before-ai-makes-it https://www.theguardian.com/technology/2017/apr/13/ai-programs-exhibit-racist-and-sexist-biases-research-reveals

  52. https://www.ey.com/en_gl/wef/why-we-need-to-solve-the-issue-of-gender-bias-before-ai-makes-it https://nypost.com/2017/12/20/artificial-intelligence-reveals-gender-bias-in-the-workplace/

  53. None
  54. https://www.raconteur.net/technology/ai-victims-of-sexism-answer-back

  55. None
  56. None
  57. https://www.wired.com/story/the-genderless-digital-voice-the-world-needs-right-now/

  58. https://civic.mit.edu/2019/01/24/how-automated-tools-discriminate-against-black-language/

  59. https://twitter.com/ajplus/status/1111106133450645508?s=20

  60. https://www.youtube.com/watch?v=T5X3cu1B87k https://www.youtube.com/watch?v=PY9RQFX28j0

  61. https://twitter.com/AOC/status/1108523500279599106?s=20

  62. None
  63. None
  64. None
  65. https://blog.goodaudience.com/measuring-gender-bias-in-films-using-ai-56506823b388

  66. https://womenandhollywood.com/2019-diversity-report-women-poc-make-progress-but-are-still-largely-underrepresented/ https://womenandhollywood.com/category/research/

  67. None
  68. https://www.wordstream.com/blog/ws/2014/05/13/gender-bias

  69. https://www.womenshealthmag.com/health/a26679435/chronic-pain-in-women/

  70. Texto completo

  71. https://qz.com/1367177/if-ai-is-going-to-be-the-worlds-doctor-it-needs-better-textbooks/

  72. https://www.torproject.org/

  73. https://www.torproject.org/

  74. https://internethealthreport.org/2019/in-defense-of-anonymity/

  75. https://longreads.com/2018/03/28/who-does-she-think-she-is/

  76. None
  77. https://www.volvocars.com/intl/why-volvo/human-innovation/future-of-driving/safety/cars-safe-for-all

  78. None
  79. None
  80. None
  81. None
  82. https://br.ign.com/battlefield-v/62353/feature/20-coisas-impossiveis-que-voce-pode-fazer-em-battlefield-e-u

  83. None
  84. None
  85. None
  86. https://www.torcedores.com/noticias/2019/02/riot-adverte-equipes-acusadas-de-machismo-em-competicao-de-lol

  87. https://www.torcedores.com/noticias/2018/12/jogo-de-homem-mulheres-denunciam-machismo-e-assedio

  88. https://twitter.com/waypoint/status/1143607519979462662?s=20

  89. https://twitter.com/waypoint/status/1143607519979462662?s=20

  90. https://www.youtube.com/watch?v=IE9w7R_4zmM&feature=youtu.be

  91. https://edition.cnn.com/2019/03/25/us/nasa-first-all-female-spacewalk-canceled-trnd/index.html https://www.popsci.com/women-spacewalk-spacesuit-nasa

  92. None
  93. None
  94. None
  95. None
  96. None
  97. http://time.com/5568063/katie-bouman-first-image-black-hole/

  98. https://www.theguardian.com/commentisfree/2019/apr/17/katie-bouman-black-hole-image-online-trolls

  99. None
  100. None
  101. https://physicsworld.com/a/thousands-of-physicists-sign-letter-condemning-disgraceful-alessandro-strumia-gender-talk/

  102. https://pleno.news/esportes/futebol/pioneiras-no-futebol-feminino-recordam-preconceito.html

  103. https://noticiasdatv.uol.com.br/noticia/televisao/publico-ignora-transmissao-so-com-mulheres-e-canal-da-fox-e-lanterna- da-copa--21074

  104. https://esporte.uol.com.br/futebol/ultimas-noticias/2019/03/08/naosecale-clubes-de-futebol-celebram-o-dia-internacional-das- mulheres.htm

  105. None
  106. None
  107. None
  108. None
  109. None
  110. None
  111. None
  112. None
  113. None
  114. None
  115. None
  116. https://www.youtube.com/watch?v=VxCOeLMv- wg&list=PLNqKTn4CuEXepDHHppsMK042H8Sw92OEA https://www.youtube.com/watch? v=F86J8dMjTlo&list=PLNqKTn4CuEXd07Y1nk5mpDfEhToDFlM20

  117. https://www.youtube.com/watch?v=whpJ19RJ4JY

  118. https://www.youtube.com/watch?v=whpJ19RJ4JY

  119. Mudanças Mudanças Mudanças

  120. https://www.youtube.com/watch?v=koPmuEyP3a0

  121. https://www.globalcitizen.org/en/content/sesame-street-is-showing-indian-children-that-girl/

  122. https://broadly.vice.com/en_us/article/qvyq8p/transgender-non-binary-stock-photos-gender- spectrum-collection?utm_source=vicetwitterus

  123. None
  124. https://www.wocintechchat.com/

  125. https://snappaingthestiletto.com/2019/03/26/womenonwikipedia/

  126. -> Viés Preconceitos

  127. Como construir sem viés? Como construir sem viés? Como construir

    sem viés?
  128. https://en.wikipedia.org/wiki/List_of_cognitive_biases

  129. UX

  130. https://pt.slideshare.net/lulileslie/panorama-ux-2019 Panorama UX 2019

  131. None
  132. Personas validadas

  133. Personas validadas

  134. None
  135. None
  136. Jornadas

  137. Entrevistas etnograficas e validacao de hipoteses

  138. Matriz CSD

  139. Matriz CSD

  140. Canvas

  141. UX + CX + Data

  142. Invisible Women: Exposing Data Bias in a World Designed for

    Men Caroline Criado Perez https://guardianbookshop.com/invisible-women-9781784741723.html? utm_source=editoriallink&utm_medium=merch&utm_campaign=article
  143. https://internethealthreport.org/

  144. Mais sobre o tema Mais sobre o tema Mais sobre

    o tema
  145. https://www.youtube.com/watch?v=nLjFTHTgEVU

  146. Gender bias in(neuro)science: facts, consequences, and solutions

  147. https://academics.skidmore.edu/blogs/vids/

  148. https://www.media.mit.edu/research/

  149. https://www.hastac.org/blogs/superadmin/2015/01/26/gender-bias-academe-annotated-bibliography-important-recent-studies

  150. https://socialsciences.ucla.edu/wp-content/uploads/2019/02/UCLA-Hollywood-Diversity-Report-2019-2-21-2019.pdf

  151. https://www.universal-sci.com/headlines/2019/6/5/what-ive-learned-from-teaching-prisoners-to-think-like-scientists

  152. https://web.stanford.edu/~eberhard/downloads/2004-SeeingBlackRaceCrimeandVisualProcessing.pdf

  153. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3281765

  154. http://www.onumulheres.org.br/wp-content/uploads/2016/04/Vieses_inconscientes_16_digital.pdf

  155. https://rhjunior.com.br/o-vies-inconsciente-desafia-diversidade-cognitiva-nas-organizacoes/

  156. https://ieeexplore.ieee.org/document/8452744

  157. ≠ Inclusivo Exclusivo

  158. None
  159. Alda Rocha UXD & UX Researcher @mjcoffeeholick www.mjcoffeeholick.github.io Obrigada Obrigada

    Obrigada