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Viés e UX

07ac697bcff40050a82cb4503de9eb68?s=47 Alda Rocha
April 25, 2019

Viés e UX

Apresentação feita no evento Cloud Girls em Abril de 2019.

Links presentes:
- O que é viés
https://www.numerapeopleanalytics.com/blog/suas-avaliacoes-sao-justas
https://hypescience.com/neurocientista-esta-descobrindo-como-aproveitar-o-potencial-do-inconsciente/
- Como impacta
https://www.youtube.com/watch?v=59bMh59JQDo
https://www.youtube.com/watch?v=EuBBz3bI-aA
https://www.engadget.com/2018/12/07/google-remove-gender-bias-translations/
https://ai.googleblog.com/2018/12/providing-gender-specific-translations.html
https://g1.globo.com/economia/educacao-financeira/blog/samy-dana/post/2018/10/04/taxa-rosa-por-que-produtos-para-as-mulheres-sao-mais-caros.ghtml
https://revistagalileu.globo.com/Revista/noticia/2015/10/voce-e-racista-so-nao-sabe-disso-ainda.html
https://twitter.com/RacismDog
https://medium.com/@Joy.Buolamwini/response-racial-and-gender-bias-in-amazon-rekognition-commercial-ai-system-for-analyzing-faces-a289222eeced
https://medium.com/@Joy.Buolamwini/response-racial-and-gender-bias-in-amazon-rekognition-commercial-ai-system-for-analyzing-faces-a289222eeced
https://www.ajlunited.org/
https://www.ajlunited.org/fight
https://medium.com/@Joy.Buolamwini/response-racial-and-gender-bias-in-amazon-rekognition-commercial-ai-system-for-analyzing-faces-a289222eeced
https://www.theatlantic.com/notes/2016/10/what-its-like-when-a-coworker-tells-you-to-smile/505493/
https://www.media.mit.edu/projects/gender-shades/faq/
https://civic.mit.edu/
https://www.inc.com/jessica-stillman/being-funny-hurts-women-at-work-incredibly-annoying-new-study-shows.html?cid=sf01002&fbclid=IwAR3Hvezu2VS4IKQR7LDuS70GhijBp22YhoVuACaBTltQTaJQevVOay_LtGc
https://textio.ai/gendered-language-in-your-job-post-predicts-the-gender-of-the-person-youll-hire-cd150452407d
https://hired.com/blog/employers/removing-unconscious-bias/
https://www.ey.com/en_gl/wef/why-we-need-to-solve-the-issue-of-gender-bias-before-ai-makes-it
http://time.com/5520558/artificial-intelligence-racial-gender-bias/
https://www.theguardian.com/technology/2017/apr/13/ai-programs-exhibit-racist-and-sexist-biases-research-reveals
https://nypost.com/2017/12/20/artificial-intelligence-reveals-gender-bias-in-the-workplace/
https://civic.mit.edu/2019/01/24/how-automated-tools-discriminate-against-black-language/
https://twitter.com/ajplus/status/1111106133450645508?s=20
https://www.youtube.com/watch?v=T5X3cu1B87k
https://www.youtube.com/watch?v=PY9RQFX28j0
https://twitter.com/AOC/status/1108523500279599106?s=20
https://twitter.com/ajplus/status/1111122239485689856?s=20
https://blog.goodaudience.com/measuring-gender-bias-in-films-using-ai-56506823b388
https://womenandhollywood.com/2019-diversity-report-women-poc-make-progress-but-are-still-largely-underrepresented/
https://womenandhollywood.com/category/research/
https://www.wordstream.com/blog/ws/2014/05/13/gender-bias
https://www.theglobeandmail.com/opinion/article-gender-bias-in-health-care-is-hurting-women/
https://qz.com/1367177/if-ai-is-going-to-be-the-worlds-doctor-it-needs-better-textbooks/
https://www.womenshealthmag.com/health/a26679435/chronic-pain-in-women/
https://internethealthreport.org/2019/in-defense-of-anonymity/
https://www.volvocars.com/intl/why-volvo/human-innovation/future-of-driving/safety/cars-safe-for-all
https://br.ign.com/battlefield-v/62353/feature/20-coisas-impossiveis-que-voce-pode-fazer-em-battlefield-e-u
https://www.torcedores.com/noticias/2019/02/riot-adverte-equipes-acusadas-de-machismo-em-competicao-de-lol
https://www.torcedores.com/noticias/2018/12/jogo-de-homem-mulheres-denunciam-machismo-e-assedio
https://vs.com.br/artigo/r6-jogadora-cria-serie-de-videos-denunciando-o-machismo-no-game
https://www.popsci.com/women-spacewalk-spacesuit-nasa
https://edition.cnn.com/2019/03/25/us/nasa-first-all-female-spacewalk-canceled-trnd/index.html
http://time.com/5568063/katie-bouman-first-image-black-hole/
https://www.theguardian.com/commentisfree/2019/apr/17/katie-bouman-black-hole-image-online-trolls
https://physicsworld.com/a/thousands-of-physicists-sign-letter-condemning-disgraceful-alessandro-strumia-gender-talk/
https://pleno.news/esportes/futebol/pioneiras-no-futebol-feminino-recordam-preconceito.html
https://noticiasdatv.uol.com.br/noticia/televisao/publico-ignora-transmissao-so-com-mulheres-e-canal-da-fox-e-lanterna-da-copa--21074
https://esporte.uol.com.br/futebol/ultimas-noticias/2019/03/08/naosecale-clubes-de-futebol-celebram-o-dia-internacional-das-mulheres.htm
http://sportv.globo.com/fala-muito/videos/v/no-fala-muito-a-dificil-leitura-de-comentarios-enviados-a-mulheres-do-esporte-da-globo/7440928/
https://www.youtube.com/watch?v=whpJ19RJ4JY
https://www.youtube.com/watch?v=VxCOeLMv-wg&list=PLNqKTn4CuEXepDHHppsMK042H8Sw92OEA
https://www.youtube.com/watch?v=F86J8dMjTlo&list=PLNqKTn4CuEXd07Y1nk5mpDfEhToDFlM20
https://broadly.vice.com/en_us/article/qvyq8p/transgender-non-binary-stock-photos-gender-spectrum-collection?utm_source=vicetwitterus
https://www.wocintechchat.com/
https://www.globalcitizen.org/en/content/sesame-street-is-showing-indian-children-that-girl/
https://www.youtube.com/watch?v=koPmuEyP3a0
https://snappaingthestiletto.com/2019/03/26/womenonwikipedia/
https://pt.wikipedia.org/wiki/Wikip%C3%A9dia:Edit-a-thon/Atividades_em_portugu%C3%AAs/Editatona_Mais_Mulheres_Na_Tecnologia_-_PrograMaria_(S%C3%A3o_Paulo)
- Como mudar com UX?
https://insights.stackoverflow.com/survey/2019
https://pt.slideshare.net/lulileslie/panorama-ux-2019
- Mais sobre o tema
https://guardianbookshop.com/invisible-women-9781784741723.html?utm_source=editoriallink&utm_medium=merch&utm_campaign=article
https://www.youtube.com/watch?v=nLjFTHTgEVU
https://onlinelibrary.wiley.com/doi/full/10.1111/ejn.14397
https://academics.skidmore.edu/blogs/vids/
https://www.media.mit.edu/research/
https://www.hastac.org/blogs/superadmin/2015/01/26/gender-bias-academe-annotated-bibliography-important-recent-studies
https://socialsciences.ucla.edu/wp-content/uploads/2019/02/UCLA-Hollywood-Diversity-Report-2019-2-21-2019.pdf
https://internethealthreport.org/
https://web.stanford.edu/~eberhard/downloads/2004-SeeingBlackRaceCrimeandVisualProcessing.pdf
https://en.wikipedia.org/wiki/List_of_cognitive_biases
http://www.onumulheres.org.br/wp-content/uploads/2016/04/Vieses_inconscientes_16_digital.pdf
https://rhjunior.com.br/o-vies-inconsciente-desafia-diversidade-cognitiva-nas-organizacoes/
https://ieeexplore.ieee.org/document/8452744

Obrigada

07ac697bcff40050a82cb4503de9eb68?s=128

Alda Rocha

April 25, 2019
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Transcript

  1. Viés e UX Viés e UX Viés e UX

  2. Alda Rocha UX researcher @mjcoffeeholick www.mjcoffeeholick.github.io Viés e UX Viés

    e UX Viés e UX
  3. O que é viés? O que é viés? O que

    é viés?
  4. VIESES INCONSCIENTES SÃO QUALQUER FORMA DE PARCIALIDADE A FAVOR OU

    CONTRA ALGO EM QUE O INDIVÍDUO ENVIESADO NÃO TEM ACESSO NEM CONTROLE SOBRE O EXISTÊNCIA DO VIÉS
  5. https://www.numerapeopleanalytics.com/blog/suas-avaliacoes-sao-justas

  6. https://www.numerapeopleanalytics.com/blog/suas-avaliacoes-sao-justas

  7. https://hypescience.com/neurocientista-esta-descobrindo-como-aproveitar-o-potencial-do-inconsciente/

  8. None
  9. O quão rápido o cérebro faz um julgamento?

  10. O quanto padrões tem influência nas decisões?

  11. O cérebro consegue regular e corrigir os pensamentos?

  12. Como impacta? Como impacta? Como impacta?

  13. https://www.youtube.com/watch?v=59bMh59JQDo

  14. https://www.youtube.com/watch?v=EuBBz3bI-aA

  15. Algoritmos em busca: quem cadastra e como aprende?

  16. Algoritmos em busca: quem cadastra e como aprende?

  17. Algoritmos em busca: quem cadastra e como aprende?

  18. Algoritmos em busca: quem cadastra e como aprende?

  19. https://www.engadget.com/2018/12/07/google-remove-gender-bias-translations/ https://ai.googleblog.com/2018/12/providing-gender-specific-translations.html

  20. MENINOS VESTEM AZUL, MENINAS VESTEM ROSA!

  21. None
  22. https://www.poder360.com.br/economia/taxa-rosa-produtos-destinados-a-mulheres-sao-ate-123-mais-caros/

  23. https://digitalks.com.br/noticias/taxa-rosa-pesquisa-revela-que-mulheres-pagam-mais-caro-em-produtos-e-servicos/

  24. https://g1.globo.com/economia/educacao-financeira/blog/samy-dana/post/2018/10/04/taxa-rosa-por-que-produtos-para-as-mulheres- sao-mais-caros.ghtml

  25. None
  26. None
  27. None
  28. None
  29. https://revistagalileu.globo.com/Revista/noticia/2015/10/voce-e-racista-so-nao-sabe-disso-ainda.html

  30. https://twitter.com/RacismDog

  31. https://medium.com/@Joy.Buolamwini/response-racial-and-gender-bias-in-amazon-rekognition- commercial-ai-system-for-analyzing-faces-a289222eeced

  32. https://medium.com/@Joy.Buolamwini/response-racial-and-gender-bias-in-amazon-rekognition- commercial-ai-system-for-analyzing-faces-a289222eeced Joy Buolamwini

  33. None
  34. None
  35. https://www.ajlunited.org/

  36. https://www.ajlunited.org/fight

  37. None
  38. None
  39. https://medium.com/@Joy.Buolamwini/response-racial-and-gender-bias-in-amazon-rekognition- commercial-ai-system-for-analyzing-faces-a289222eeced

  40. None
  41. None
  42. None
  43. :D

  44. https://www.theatlantic.com/notes/2016/10/what-its-like-when-a-coworker-tells-you-to-smile/505493/

  45. None
  46. None
  47. https://www.media.mit.edu/projects/gender-shades/faq/ https://civic.mit.edu/

  48. https://www.inc.com/jessica-stillman/being-funny-hurts-women-at-work-incredibly-annoying-new-study-shows.html? cid=sf01002&fbclid=IwAR3Hvezu2VS4IKQR7LDuS70GhijBp22YhoVuACaBTltQTaJQevVOay_LtGc

  49. https://textio.ai/gendered-language-in-your-job-post-predicts-the-gender-of-the-person-youll-hire-cd150452407d

  50. None
  51. https://hired.com/blog/employers/removing-unconscious-bias/

  52. https://www.ey.com/en_gl/wef/why-we-need-to-solve-the-issue-of-gender-bias-before-ai-makes-it

  53. https://www.ey.com/en_gl/wef/why-we-need-to-solve-the-issue-of-gender-bias-before-ai-makes-it http://time.com/5520558/artificial-intelligence-racial-gender-bias/

  54. https://www.ey.com/en_gl/wef/why-we-need-to-solve-the-issue-of-gender-bias-before-ai-makes-it https://www.theguardian.com/technology/2017/apr/13/ai-programs-exhibit-racist-and-sexist-biases-research-reveals

  55. https://www.ey.com/en_gl/wef/why-we-need-to-solve-the-issue-of-gender-bias-before-ai-makes-it https://nypost.com/2017/12/20/artificial-intelligence-reveals-gender-bias-in-the-workplace/

  56. None
  57. https://www.raconteur.net/technology/ai-victims-of-sexism-answer-back

  58. None
  59. None
  60. https://civic.mit.edu/2019/01/24/how-automated-tools-discriminate-against-black-language/

  61. https://twitter.com/ajplus/status/1111106133450645508?s=20

  62. https://www.youtube.com/watch?v=T5X3cu1B87k https://www.youtube.com/watch?v=PY9RQFX28j0

  63. https://twitter.com/AOC/status/1108523500279599106?s=20

  64. None
  65. None
  66. https://twitter.com/ajplus/status/1111122239485689856?s=20

  67. https://blog.goodaudience.com/measuring-gender-bias-in-films-using-ai-56506823b388

  68. https://womenandhollywood.com/2019-diversity-report-women-poc-make-progress-but-are-still-largely-underrepresented/ https://womenandhollywood.com/category/research/

  69. https://www.wordstream.com/blog/ws/2014/05/13/gender-bias

  70. Texto completo

  71. https://qz.com/1367177/if-ai-is-going-to-be-the-worlds-doctor-it-needs-better-textbooks/

  72. https://www.womenshealthmag.com/health/a26679435/chronic-pain-in-women/

  73. https://www.torproject.org/

  74. https://internethealthreport.org/2019/in-defense-of-anonymity/

  75. Texto completo

  76. https://www.volvocars.com/intl/why-volvo/human-innovation/future-of-driving/safety/cars-safe-for-all

  77. None
  78. None
  79. None
  80. None
  81. https://br.ign.com/battlefield-v/62353/feature/20-coisas-impossiveis-que-voce-pode-fazer-em-battlefield-e-u

  82. None
  83. None
  84. None
  85. https://www.torcedores.com/noticias/2019/02/riot-adverte-equipes-acusadas-de-machismo-em-competicao-de-lol

  86. https://www.torcedores.com/noticias/2018/12/jogo-de-homem-mulheres-denunciam-machismo-e-assedio

  87. https://vs.com.br/artigo/r6-jogadora-cria-serie-de-videos-denunciando-o-machismo-no-game

  88. https://edition.cnn.com/2019/03/25/us/nasa-first-all-female-spacewalk-canceled-trnd/index.html https://www.popsci.com/women-spacewalk-spacesuit-nasa

  89. None
  90. None
  91. None
  92. None
  93. None
  94. None
  95. http://time.com/5568063/katie-bouman-first-image-black-hole/

  96. https://www.theguardian.com/commentisfree/2019/apr/17/katie-bouman-black-hole-image-online-trolls

  97. None
  98. None
  99. None
  100. None
  101. https://physicsworld.com/a/thousands-of-physicists-sign-letter-condemning-disgraceful-alessandro-strumia-gender-talk/

  102. None
  103. https://pleno.news/esportes/futebol/pioneiras-no-futebol-feminino-recordam-preconceito.html

  104. https://noticiasdatv.uol.com.br/noticia/televisao/publico-ignora-transmissao-so-com-mulheres-e-canal-da-fox-e-lanterna- da-copa--21074

  105. https://esporte.uol.com.br/futebol/ultimas-noticias/2019/03/08/naosecale-clubes-de-futebol-celebram-o-dia-internacional-das- mulheres.htm

  106. None
  107. http://sportv.globo.com/fala-muito/videos/v/no-fala-muito-a-dificil-leitura-de-comentarios-enviados-a-mulheres-do-esporte- da-globo/7440928/

  108. None
  109. None
  110. None
  111. None
  112. None
  113. https://www.youtube.com/watch?v=whpJ19RJ4JY

  114. None
  115. None
  116. https://www.youtube.com/watch?v=whpJ19RJ4JY

  117. None
  118. None
  119. None
  120. None
  121. None
  122. https://www.youtube.com/watch?v=VxCOeLMv- wg&list=PLNqKTn4CuEXepDHHppsMK042H8Sw92OEA https://www.youtube.com/watch? v=F86J8dMjTlo&list=PLNqKTn4CuEXd07Y1nk5mpDfEhToDFlM20

  123. https://broadly.vice.com/en_us/article/qvyq8p/transgender-non-binary-stock-photos-gender- spectrum-collection?utm_source=vicetwitterus

  124. https://www.wocintechchat.com/

  125. https://www.globalcitizen.org/en/content/sesame-street-is-showing-indian-children-that-girl/

  126. https://www.youtube.com/watch?v=koPmuEyP3a0

  127. https://snappingthestiletto.com/2019/03/26/womenonwikipedia/

  128. https://pt.wikipedia.org/wiki/Wikip%C3%A9dia:Edit-a-thon/Atividades_em_portugu%C3%AAs/Editatona_Mais_Mulheres_Na_Tecnologia_- _PrograMaria_(S%C3%A3o_Paulo)

  129. Como mudar com UX? Como mudar com UX? Como mudar

    com UX?
  130. None
  131. https://insights.stackoverflow.com/survey/2019 Stackoverflow 2019

  132. https://insights.stackoverflow.com/survey/2019 Stackoverflow 2019

  133. https://insights.stackoverflow.com/survey/2019 Stackoverflow 2019

  134. https://insights.stackoverflow.com/survey/2019 Stackoverflow 2019

  135. https://pt.slideshare.net/lulileslie/panorama-ux-2019 Panorama UX 2019

  136. None
  137. None
  138. Personas validadas

  139. Personas validadas

  140. None
  141. None
  142. None
  143. Tipos de perfil

  144. User jornadas

  145. Entrevistas etnográficas e validação de hipóteses

  146. Matriz CSD

  147. NLP - Natural Language Processing

  148. Spatial UX Design

  149. UX + CX + Data

  150. Mais sobre o tema Mais sobre o tema Mais sobre

    o tema
  151. Invisible Women: Exposing Data Bias in a World Designed for

    Men Caroline Criado Perez https://guardianbookshop.com/invisible-women-9781784741723.html? utm_source=editoriallink&utm_medium=merch&utm_campaign=article
  152. https://www.youtube.com/watch?v=nLjFTHTgEVU

  153. Gender bias in(neuro)science: facts, consequences, and solutions

  154. https://academics.skidmore.edu/blogs/vids/

  155. https://www.media.mit.edu/research/

  156. https://www.hastac.org/blogs/superadmin/2015/01/26/gender-bias-academe-annotated-bibliography-important-recent-studies

  157. https://socialsciences.ucla.edu/wp-content/uploads/2019/02/UCLA-Hollywood-Diversity-Report-2019-2-21-2019.pdf

  158. https://internethealthreport.org/

  159. https://web.stanford.edu/~eberhard/downloads/2004-SeeingBlackRaceCrimeandVisualProcessing.pdf

  160. https://en.wikipedia.org/wiki/List_of_cognitive_biases

  161. http://www.onumulheres.org.br/wp-content/uploads/2016/04/Vieses_inconscientes_16_digital.pdf

  162. https://rhjunior.com.br/o-vies-inconsciente-desafia-diversidade-cognitiva-nas-organizacoes/

  163. https://ieeexplore.ieee.org/document/8452744

  164. ≠ Inclusivo Exclusivo

  165. Alda Rocha UX researcher @mjcoffeeholick www.mjcoffeeholick.github.io Obrigada Obrigada Obrigada